Wendy's International, Inc. and its Miami-based Hispanic advertising agency The Bravo Group, launched "Sabor de Verdad" - a new advertising campaign targeting the U.S. Hispanic consumer market.
The central theme, "Sabor de Verdad," loosely translated as "Real Taste," neatly encompasses Wendy's core principals of superior, quality food prepared with fresh ingredients, while appealing to Hispanic customers' savvy and appreciation for real, quality, tasty food. "Sabor," representing taste, flavor and character, and
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Wendy’s “Sabor de Verdad” Campaign Targets Hispanic Consumer Market
10/30/2010 By Leave a Comment
New Wire Service Targets Structural Racism
10/29/2010 By Leave a Comment
The Maynard Institute's Media Center on Structural Racism today launched America's Wire, a news service that will provide enterprising content for wire services, metropolitan newspapers, ethnic/community papers, magazines and websites.
In an effort to help the media better cover communities of color and the impact that structural racism has on the families who reside there, America's Wire will provide subscribers with professionally reported, written and edited stories that will help readers better understand the
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NMSDC Recognizes Top Minority Businesses
10/28/2010 By Leave a Comment
The National Minority Supplier Development Council (NMSDC) honored AT&T with the prestigious "Corporation of the Year" award last night at its Awards Banquet, capping its conference and business opportunity fair in Miami.
NMSDC's Corporation of the Year award is the most sought-after honor for major corporations dedicated to improving the overall participation of Asian, Black, Hispanic and Native American suppliers. In winning the award, AT&T continues to demonstrate its 41-year commitment to increasing
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Marc Anthony, Aida Cuevas, Jenni Rivera & More Perform at Latin GRAMMY Awards
10/28/2010 By Leave a Comment
Nominees Marc Anthony, Aida Cuevas, Jenni Rivera, Gilberto Santa Rosa, Aleks Syntek, and Johnny Ventura are the latest performers announced for the 11th Annual Latin GRAMMY® Awards (www.latingrammy.com) telecast. Additionally, nominee Prince Royce will join R&B legend Ben E. King for a never-before-seen performance.
Confirmed to present awards are current Latin GRAMMY nominees Pepe Aguilar, Jorge Drexler, Kany Garcia, and Tito "El Bambino," as well as actresses Camilla Belle and Alexa Vega. The Latin GRAMMY
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Brands and Latino Bloggers Become Focus of Hispanicize 2011, the 2nd Annual Hispanic PR & Social Media Conference, Taking Place in Los Angeles April 6-8
10/27/2010 By 2 Comments
LOS ANGELES, CA – Connecting brands, agencies and non profits with Latino bloggers will take center stage at Hispanicize 2011, the 2nd Annual Hispanic PR & Social Media Conference, that will take place in Los Angeles, April 6-8, 2011.
A partnership of the Hispanic Public Relations Association (HPRA), the Hispanic PR Blog and the soon-to-be-launched Latino social media content/networking site Hispanicize.com, the conference will be held at Hollywood’s famous Renaissance Hollywood Hotel & Spa. The event’s
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