Wendy’s “Sabor de Verdad” Campaign Targets Hispanic Consumer Market

Wendy's International, Inc. and its Miami-based Hispanic advertising agency The Bravo Group, launched "Sabor de Verdad"  - a new advertising campaign targeting the U.S. Hispanic consumer market. The central theme, "Sabor de Verdad," loosely translated as "Real Taste," neatly encompasses Wendy's core principals of superior, quality food prepared with fresh ingredients, while appealing to Hispanic customers' savvy and appreciation for real, quality, tasty food. "Sabor," representing taste, flavor and character, and
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Best Tweets from Socially Diverse Presentation at PRSA International Conference

I was unable to stay for the entirety of the PRSA International Conference, but I kept up with the sessions via Twitter. One session that kept my interest and was of great importance was the session on diversity. A good friend and colleague (and a friend of the blog), James A. Walker, presented. I pulled some of the best tweets from #socdiv twitter feed to explain the content of the session and to highlight the high points of the session in 140 characters or less:
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How Can Companies Address Cultural Diversity in Marketing?

By Dr. Felipe Korzenny There are companies that have dedicated groups to deal with Latinos, for example. And sometimes they have separate groups to handle multiple minority group. In some cases there is a multicultural marketing group as distinct from the main marketing group. Some companies have had niche marketing units for a while and then have disbanded them. Some recreate them after a while and then merge them into discrete business units. There may not be one recipe for how to organize the marketing function
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New Wire Service Targets Structural Racism

The Maynard Institute's Media Center on Structural Racism today launched America's Wire, a news service that will provide enterprising content for wire services, metropolitan newspapers, ethnic/community papers, magazines and websites. In an effort to help the media better cover communities of color and the impact that structural racism has on the families who reside there, America's Wire will provide subscribers with professionally reported, written and edited stories that will help readers better understand the
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NMSDC Recognizes Top Minority Businesses

NMSDC logo

The National Minority Supplier Development Council (NMSDC) honored AT&T with the prestigious "Corporation of the Year" award last night at its Awards Banquet, capping its conference and business opportunity fair in Miami. NMSDC's Corporation of the Year award is the most sought-after honor for major corporations dedicated to improving the overall participation of Asian, Black, Hispanic and Native American suppliers. In winning the award, AT&T continues to demonstrate its 41-year commitment to increasing
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Marc Anthony, Aida Cuevas, Jenni Rivera & More Perform at Latin GRAMMY Awards

Latin GRAMMY Awards

Nominees Marc Anthony, Aida Cuevas, Jenni Rivera, Gilberto Santa Rosa, Aleks Syntek, and Johnny Ventura are the latest performers announced for the 11th Annual Latin GRAMMY® Awards (www.latingrammy.com) telecast. Additionally, nominee Prince Royce will join R&B legend Ben E. King for a never-before-seen performance. Confirmed to present awards are current Latin GRAMMY nominees Pepe Aguilar, Jorge Drexler, Kany Garcia, and Tito "El Bambino," as well as actresses Camilla Belle and Alexa Vega. The Latin GRAMMY
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