NBA & Bacardi U.S.A.Tip off Scholarship Program

Program to Provide Scholarships Totaling More Than $350,000 in Partnership with the Thurgood Marshall College Fund and the Hispanic Scholarship Fund NEW YORK - The National Basketball Association (NBA) and Bacardi U.S.A., Inc., today announced the launch of a new scholarship program that will provide more than $350,000 of financial assistance to adult students (aged 21+), from the African-American and Hispanic communities. The Gold Standard Scholarship Program tipped off today at a special event at the NBA Store
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Walmart Honored by Hispanic Chamber of Commerce

National Corporation Inducted to USHCC Million Dollar Club WASHINGTON - The United States Hispanic Chamber of Commerce (USHCC) is pleased to announce the recipient of the 2010 Corporation of the Year Award, Wal-Mart Stores, Inc. Wal-Mart was honored at a luncheon on Friday, September 24th at the USHCC National Convention & Business Expo in Dallas, TX. Each year, the USHCC selects one corporation as the recipient of the Corporation of the Year Award. Wal-Mart was selected by the USHCC as the 2010 Corporation of the
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Ford Increases Spending With Minority & Women-Owned Businesses

Ford expects to exceed 10 percent minority- and women-owned sourcing goal in 2010 Ford purchased $2.7 billion worth of goods and services from tier one diverse suppliers in 2009 Ford provided new business worth more than $150 million to minority- and women-owned companies in 2009 DEARBORN, Mich. -Ford Motor Company (NYSE: F), maintaining a strong commitment to supplier diversity, is on track this year to exceed its annual goal to source 10 percent of U.S. purchases with minority- and women-owned businesses. In
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Ratoncito Perez to Promote Preventive Dental Care Among Hispanic Children

In celebration of Hispanic Heritage Month, Delta Dental Insurance Company has joined forces with the tooth fairy's Spanish-speaking counterpart, el Ratoncito Perez, to remind Hispanic children and their parents about the importance of good dental hygiene. Miami - According to the American Association of Pediatric Dentistry (AAPD), tooth decay is the most common childhood disease, affecting nearly 60 percent of children. Of the 4 million children born each year, nearly half are estimated to get their first cavity by the
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Hispanic TV Summit: Maldonado: Know Your Market

Marketing Aimed to Multi-Generations, Bilingual Families Hits Mark By Mike Farrell -- Multichannel News New York - The key to marketing and providing cable services to the Hispanic community lies in understanding what parts of the market are changing and what are not, said Cox Communications vice president of acquisition and marketing sciences Tony Maldonado. Speaking at the Multichannel News/Broadcasting & Cable Hispanic Summit here Wednesday, Maldonado said that among the rapidly changing aspects of the
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