by Sebastian Aroca
Traditional wisdom regarding Spanish SEO campaigns would have you believe that, despite the fact that Spanish is among the most widely spoken languages on the planet, SEO campaigns in Español just do not work. They don't work because most Spanish-speaking countries are still rather behind in connecting their citizens on the Internet, so there is not a whole lot of Spanish content on the web in comparison to English, Japanese, or other languages. It is a wonderful idea in theory but, in the real
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NBA & Bacardi U.S.A.Tip off Scholarship Program
09/30/2010 By 1 Comment
Program to Provide Scholarships Totaling More Than $350,000 in Partnership with the Thurgood Marshall College Fund and the Hispanic Scholarship Fund
NEW YORK - The National Basketball Association (NBA) and Bacardi U.S.A., Inc., today announced the launch of a new scholarship program that will provide more than $350,000 of financial assistance to adult students (aged 21+), from the African-American and Hispanic communities.
The Gold Standard Scholarship Program tipped off today at a special event at the NBA Store
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Walmart Honored by Hispanic Chamber of Commerce
09/30/2010 By Leave a Comment
National Corporation Inducted to USHCC Million Dollar Club
WASHINGTON - The United States Hispanic Chamber of Commerce (USHCC) is pleased to announce the recipient of the 2010 Corporation of the Year Award, Wal-Mart Stores, Inc. Wal-Mart was honored at a luncheon on Friday, September 24th at the USHCC National Convention & Business Expo in Dallas, TX.
Each year, the USHCC selects one corporation as the recipient of the Corporation of the Year Award. Wal-Mart was selected by the USHCC as the 2010 Corporation of the
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Ford Increases Spending With Minority & Women-Owned Businesses
09/30/2010 By Leave a Comment
Ford expects to exceed 10 percent minority- and women-owned sourcing goal in 2010
Ford purchased $2.7 billion worth of goods and services from tier one diverse suppliers in 2009
Ford provided new business worth more than $150 million to minority- and women-owned companies in 2009
DEARBORN, Mich. -Ford Motor Company (NYSE: F), maintaining a strong commitment to supplier diversity, is on track this year to exceed its annual goal to source 10 percent of U.S. purchases with minority- and women-owned businesses.
In
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Ratoncito Perez to Promote Preventive Dental Care Among Hispanic Children
09/30/2010 By Leave a Comment
In celebration of Hispanic Heritage Month, Delta Dental Insurance Company has joined forces with the tooth fairy's Spanish-speaking counterpart, el Ratoncito Perez, to remind Hispanic children and their parents about the importance of good dental hygiene.
Miami - According to the American Association of Pediatric Dentistry (AAPD), tooth decay is the most common childhood disease, affecting nearly 60 percent of children. Of the 4 million children born each year, nearly half are estimated to get their first cavity by the
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Technology Trends among People of Color
09/30/2010 By Leave a Comment
On September 16, 2010 Pew Internet Project Senior Research Specialist Aaron Smith spoke to the Center for American Progress Internet Advocacy Roundtable about three trends in minority technology use.
One of the themes of the Q&A involved the challenges in studying the Asian-American population. For an overview of some of these challenges (along with other sources of useful data) see our blog post on the topic.
Trend #1: The internet and broadband populations have become more diverse over the last decade,
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Hispanic TV Summit: Maldonado: Know Your Market
09/30/2010 By Leave a Comment
Marketing Aimed to Multi-Generations, Bilingual Families Hits Mark
By Mike Farrell -- Multichannel News
New York - The key to marketing and providing cable services to the Hispanic community lies in understanding what parts of the market are changing and what are not, said Cox Communications vice president of acquisition and marketing sciences Tony Maldonado.
Speaking at the Multichannel News/Broadcasting & Cable Hispanic Summit here Wednesday, Maldonado said that among the rapidly changing aspects of the
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JOB ALERT: NYC PR agency M. Booth & Associates seeking Account Supervisor for Multicultural Division
09/30/2010 By Leave a Comment
The following Job Alert was posted on behalf of M. Booth & Associates on September 29, 2010. If you are a recruiter or employer that would like to use our Hispanic Market Jobs service to post multicultural public relations and/or social media marketing jobs, please email jobalerts@hispanicprblog.com or contact us at 305.321.5002. To learn more about our job alert service click here.
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M Booth & Associates is a mid-sized public relations agency based in NYC specializing in building strong brand
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JOB ALERT – NYC agency M. Booth & Associates Seeking Account Executive for Multicultural Division
09/30/2010 By 1 Comment
The following Job Alert was posted on behalf of M. Booth & Associates on September 29, 2010. If you are a recruiter or employer that would like to use our Hispanic Market Jobs service to post multicultural public relations and/or social media marketing jobs, please email jobalerts@hispanicprblog.com or contact us at 305.321.5002. To learn more about our job alert service click here.
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M Booth & Associates is a mid-sized public relations agency based in NYC specializing in building strong brand
Read more
