My ‘dos centavos’ on Engaging Hispanics in Social Media and Language Use


Andy Checo

Those marketers advanced enough to be engaging (or trying to at least) Hispanics in social media have a huge issue to overcome. English? or Spanish? What language do I communicate in? Most don’t even try and jump into the conclusion that if they are in social media it must be English? or is it? My take is that language is irrelevant and what matters is being relevant by being in-culture. Being in-culture sometimes means relating to your audience in the right language or mix of languages. Here is my take:

Use English when… (more…)

Hispanic Digital Advertising Agency Named to Inc. 5,000

Inc. magazine has ranked Miami-based LATINMEDIOS.COM NO. 709 on its exclusive ranking of the nation’s fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy—America’s independent-minded entrepreneurs.

The leaders of, part of this year’s Inc. 5000, (more…)

Hispanic PR firm Izo Inc. Co-Hosting Oregon’s Hispanic Heritage Month Kick Off Event

Hispanic public relations firm Izo, Inc. is co-hosting a Hispanic Heritage Month Breakfast that will feature a keynote by Presidential Medal Recipient, Dr. Juan Andrade Jr. September 15 in Salem, Oregon.  The breakfast is being presented by Salem Health.

Dr. Andrade is the president of the United States Hispanic Leadership Institute out of Chicago, IL. (more…)

Where to Find Latinos: Social Media Alternatives


Eric Diaz

It is important to stay on top of which social media sites can be used to engage Latinos as the landscape evolves. While we all know about the hugely popular sites such as Facebook and Twitter, there are also a variety of smaller sites that cater to Latinos in some way. Some of these social media forums are growing, some shrinking, and all appeal to more specialized markets.  We compared a few of the ones popular with Hispanics and gave them a ranking, ‘A’ through ‘D’ based on their usefulness for marketers.

Below are the 5 sites we compared.  We also included current users for each site (more…)

MillerCoors Renews Multicultural CSR Program for Entrepreneurs

MillerCoors has renewed its venerable MillerCoors Urban Entrepreneurs Series (MUES) and Business Plan Competition, an award-winning program that debuted in 1999 and this year will give urban and multicultural enpreneurs the opportunity to vie for $150,000 in business grants.

“The MillerCoors Urban Entrepreneurs Series (MUES) was created to help empower small urban businesses (more…)

McDonald’s renews Latin GRAMMY Awards Sponsorship, Kick Off ‘Rock Hola’ Sweepstakes

McDonald’s has returned for the third consecutive year as official sponsor of the 11th Annual Latin GRAMMY Awards and this year is launching a ‘Rock Hola! Con McDonald’s” Sweepstakes through their web site that will send five grand prize winners and three guests to the show.

Sweepstakes grand prize winners will each receive round-trip airfare, hotel accommodations, (more…)

Marriott International at Top of 2010 LATINA Style 50 Report of Best Companies for Latinas to Work For

LATINA Style Magazine announced its LATINA Style 50 Report for 2010. Now in its 13th year, this annual report sets the standard for identifying corporations that are providing the best career opportunities for Latinas in the U.S.  The LATINA Style 50 Report is the most respected evaluation of corporate America’s career advancement opportunities for Latinas. This year, more than 800 of the most prominent corporations in the United States were included in the extensive search. (more…)

Razetti Launches Multicultural Strategic Consulting Firm StrategicSense

NEW YORK, NY –  Former GlobalHue NY President Gustavo Razzetti, a veteran agency manager who also served as the former CEO of Euro RSCG Latino New York, has launched a strategic consulting firm, StrategicSense (

Razetti says he will help bridge the gap between advertising agencies and marketers that want to grow the business tapping into the fastest growing segments: Hispanic and African American consumers.  Services will cover Multicultural Opportunity, Multicultural Strategy and Agency Management.

NAMIC Announces Winners of the 2010 Excellence in Multi-cultural Marketing Awards

The National Association for Multi-ethnicity in Communications (NAMIC) announced the winners of its Excellence in Multi-cultural Marketing Awards (EMMA).

Held in conjunction with the Annual NAMIC Conference, the awards competition showcases marketing efforts targeting one or more cultural segments including, but not limited to African American, Asian and Hispanic markets. The 24th Annual NAMIC Conference will take place (more…)

Google: 1 million Gmail calls on first day

(CNET) — Google Wave and Google Buzz may have had troubles attracting usage, but the new ability to place calls from Gmailappears to have caught on quickly.

“Over 1,000,000 calls placed from Gmail in just 24 hours!” Google tweeted Thursday, evidently pleased with the number.

For comparison, there are somewhat more than 300 million people in the United States.  To read the full story click here.

The New Brand Marketing = Content Online

“Latino Link: Building brands online with Hispanic communities and content”

Imagine moving to China for a career opportunity and taking your first trip to the grocery store to buy food. What do these packages say? How can I find the ingredients that I want to make the food that I know? Which brand is best? The bottom line: what do you recognize in the store? Nothing! It’s all in Chinese.

Ursula Mejia-Melgar, the multicultural marketing manager at General Mills, makes that analogy (more…)

Lanza Group PR Agency Secures Monster Energy as Sponsor of its Fiesta Georgia BMX Stunt Show

Atlanta-based Hispanic PR and events marketing firm Lanza Group has secured Monster Energy as the sponsor for their Fiesta Georgia BMX stunt show.  Fiesta Georgia serves as the unofficial kickoff to Hispanic Heritage month with a day-long celebration of Latino culture and music festival in the Georgia International Horse Park, located in Conyers.

“Fiesta Georgia is a great way for us to connect with our customers (more…)