BY ANDY CHECO
Those marketers advanced enough to be engaging (or trying to at least) Hispanics in social media have a huge issue to overcome. English? or Spanish? What language do I communicate in? Most don’t even try and jump into the conclusion that if they are in social media it must be English? or is it? My take is that language is irrelevant and what matters is being relevant by being in-culture. Being in-culture sometimes means relating to your audience in the right language or mix of languages. Here is
Inc. magazine has ranked Miami-based LATINMEDIOS.COM NO. 709 on its exclusive ranking of the nation's fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy—America's independent-minded entrepreneurs.
The leaders of LatinMedios.com, part of this year's Inc. 5000,
Hispanic public relations firm Izo, Inc. is co-hosting a Hispanic Heritage Month Breakfast that will feature a keynote by Presidential Medal Recipient, Dr. Juan Andrade Jr. September 15 in Salem, Oregon. The breakfast is being presented by Salem Health.
Dr. Andrade is the president of the United States Hispanic Leadership Institute out of Chicago, IL.
MillerCoors has renewed its venerable MillerCoors Urban Entrepreneurs Series (MUES) and Business Plan Competition, an award-winning program that debuted in 1999 and this year will give urban and multicultural enpreneurs the opportunity to vie for $150,000 in business grants.
"The MillerCoors Urban Entrepreneurs Series (MUES) was created to help empower small urban businesses
McDonald's has returned for the third consecutive year as official sponsor of the 11th Annual Latin GRAMMY Awards and this year is launching a 'Rock Hola! Con McDonald's" Sweepstakes through their www.MeEncanta.com web site that will send five grand prize winners and three guests to the show.
Sweepstakes grand prize winners will each receive round-trip airfare, hotel accommodations,
Marriott International at Top of 2010 LATINA Style 50 Report of Best Companies for Latinas to Work For
LATINA Style Magazine announced its LATINA Style 50 Report for 2010. Now in its 13th year, this annual report sets the standard for identifying corporations that are providing the best career opportunities for Latinas in the U.S. The LATINA Style 50 Report is the most respected evaluation of corporate America's career advancement opportunities for Latinas. This year, more than 800 of the most prominent corporations in the United States were included in the extensive search.
NEW YORK, NY - Former GlobalHue NY President Gustavo Razzetti, a veteran agency manager who also served as the former CEO of Euro RSCG Latino New York, has launched a strategic consulting firm, StrategicSense (http://strategicsense.net/).
Razetti says he will help bridge the gap between advertising agencies and marketers that want to grow the business tapping into the fastest growing segments: Hispanic and African American consumers. Services will cover Multicultural Opportunity, Multicultural Strategy and Agency
The National Association for Multi-ethnicity in Communications (NAMIC) announced the winners of its Excellence in Multi-cultural Marketing Awards (EMMA).
Held in conjunction with the Annual NAMIC Conference, the awards competition showcases marketing efforts targeting one or more cultural segments including, but not limited to African American, Asian and Hispanic markets. The 24th Annual NAMIC Conference will take place
Atlanta-based Hispanic PR and events marketing firm Lanza Group has secured Monster Energy as the sponsor for their Fiesta Georgia BMX stunt show. Fiesta Georgia serves as the unofficial kickoff to Hispanic Heritage month with a day-long celebration of Latino culture and music festival in the Georgia International Horse Park, located in Conyers.
"Fiesta Georgia is a great way for us to connect with our customers