Miami integrated marketing agency COSTA IMC snares 6 accounts in 7 months

Miami-based COSTA IMC has acquired six new accounts in the past seven months, repositioned its service offerings and launched a new operation in Panama.

During the last seven months COSTA IMC has secured six new accounts, including Access BDN, Toni S.A., Comtelsat, Sondra Roberts, LATPV, and Televisa Networks.

At the offset of the year COSTA IMC repositioned its focus on three main areas: consumer insights, brand design, and interactive marketing.

Furthermore, COSTA IMC’s senior leadership team expanded its global operation to include a satellite office in Panama. This move better equips COSTA IMC to build upon its service strategy by offering clients flawless execution at the tactical level via operations in North, Central and South America.

“I’m very proud of what our team has accomplished during Q1 and Q2 this year. Despite all the restructuring needed during 2009, we finished our fiscal year very strong. We have accomplished an operating profit of 25% and will continue to invest in building our team’s capabilities, focusing on organic growth, and driving M&A activity both in the U.S. and Latin America,” says Jose R. Costa, President of COSTA IMC.

Hispanic PR Blog congratulates EXTRA On 30 years of service to Chicago

CHICAGO, IL – EXTRA Bilingual Community Newspaper is celebrating 30 years as a community publication with an anniversary party tonight.

The event will include music, community awards and recognition presentation and a raffle with proceeds benefiting Mujeres Latinas en Accion, a nonprofit that provides domestic violence counseling.

Theresa Gutierrez, ABC 7 reporter, will be the Master of Ceremonies. Confirmed attendees include 25th Ward Alderman Danny Solis, 26th Ward Alderman Roberto Maldonado and Cook County Board of Review Commissioner Joseph Berrios. Mayor Richard M. Daley has been invited and is anticipated to attend.

Publisher Mila Tellez and former Executive Editor Mary Montgomery founded EXTRA in 1980 to advocate on the needs of the community. It was the first bilingual newspaper in the U.S. and one of the first Hispanic publications in Chicago. EXTRA is one of the publications that founded the National Association of Hispanic Publications (NAHP).

This historical milestone event will play host to many of Chicago’s Hispanic pioneers that have played important roles in Chicago’s emerging Latino market.

EXTRA Bilingual Community Newspaper,, is an award-winning community newspaper. With a current circulation of over 71,000, the newspaper is published weekly and free to the public. The family owned newspaper was founded in 1980 and was one of the first bilingual (Spanish and English) newspapers in America.

Ad Council launches national Spanish PSA campaign to raise awareness about making homes affordable

U.S. Department of the Treasury, U.S. Department of Housing and Urban Development and the Ad Council Unveil National PSA Campaign to Raise Awareness of Making Home Affordable Program

Campaign features real homeowners that are among the over one million Americans who have benefited from the program

The Advertising Council, in partnership with the U.S. Department of the Treasury and the U.S. Department of Housing and Urban Development (HUD), announced the launch of a national bilingual public service advertising (PSA) campaign designed to encourage homeowners who are struggling with their monthly mortgage payments to learn about the Making Home Affordable Program.

While over one million homeowners have already received assistance from the program, the national campaign encourages other struggling homeowners who may be eligible for assistance to reach out for the help they need through free resources made available by the Federal Government. The PSAs direct homeowners to visit or call 1-888-995-HOPE (4673) to see if they may be eligible for assistance to make their mortgage payments more affordable and to understand options they may have to avoid foreclosure.

Created pro bono by The Kaplan Thaler Group, a New York-based advertising agency, the new campaign is available in English and Spanish and features real homeowners from across the country who have benefited from the program.

“Even though the economy is getting stronger, many Americans are still facing the fear and uncertainty of losing their home to foreclosure,” said Treasury Secretary Tim Geithner. “The Administrations loan modification programs have given more than a million responsible homeowners a chance to stay in their homes, and we want to do all we can to help make sure that struggling homeowners know about these free resources for help.”

“Many responsible borrowers continue to face challenges due to unemployment, negative equity or because of soaring utility payments,” said HUD Secretary Shaun Donovan. “These public service announcements will help us to reach at-risk borrowers now, while they are still current on their payments and eligible to receive help through the Making Home Affordable Program or our expanded options for Federal Housing Administration (FHA) refinancing.”

“We are proud to partner with the Treasury and HUD on this critical campaign to educate Americans about free resources available to help them prevent foreclosures,” said Peggy Conlon, President and CEO, the Ad Council. “We hope Americans who are struggling will be empowered by these compelling PSAs and take simple actions to help them stay in their homes.”

The Ad Council will distribute the new PSAs to more than 33,000 media outlets nationwide. The campaign includes television, radio, print, out of home and web advertising. The PSAs will air in advertising space donated by the media.

The Making Home Affordable Program was launched in February 2009 to help homeowners who are at risk of foreclosure through no fault of their own make their monthly mortgage payments more affordable. Since then, more than 1.5 million homeowners have been offered help under the program, and almost 1.3 million homeowners have started a trial plan. Homeowners in permanent modifications under the program have a median monthly savings of over $500 each month or about one-third of their previous payment.

Any homeowner who is struggling with their mortgage is encouraged to visit or call 1-888-995-HOPE (4673) to learn about options they may have and to speak with a HUD-approved housing counselor for free.

IBM partners with Center for Hispanic Leadership for free webcast addressing the ‘War for Talent in the Next 24 Months’

LOS ANGELES, CA – The Center for Hispanic Leadership (CHL), in partnership with IBM, will co-host a free webcast on July 29, 2010 at 10:00 am PST / 1:00 pm EST – that will address the key issues surrounding the nation’s next 24 months. Specifically, the war for talent and its role in today’s brave new workplace.

With the recent announcement of the Monetary Policy Report by Chairman of the Federal Reserve, Ben Bernanke, who reported a slow economic recovery, the role of talent and productivity in the workplace represents a critical component of an accelerated renewal and reinvention of the economic development rebound. (more…)

NYC McDonald’s to host McD Tweet Up and National Twitter Party for PapiBlogger this THURSDAY, 12 to 2 p.m. ET!

On Father’s Day, June 20th, Manny Ruiz and his family left Miami for a 10,000-mile PapiBlogger Family Road Trip that will visit the four corners of the continental United Sates.  Now it’s time to have an online touch base with PapiBlogger at his Twitter party.  PapiBlogger will share some of the journey’s best insights and will give away several exciting prizes.

For more information you can visit the nation’s first bilingual web site devoted to showcasing creative parenting tricks for fathers and mothers at http//

For questions:

Last week to submit nominations for HPRA’s PRemio Awards

The Hispanic Public Relations Association issued the following announcement:

This week is the final week to submit nominations for the Hispanic Public Relations Association (HPRA) PRemio Awards.

Nominate a Hispanic industry leader for a PRemio Award:
1.  PR Professional of the Year
2.  Young PR Professional of the Year
(less than 3 years in the field)
3.  Journalist of the Year
4.  Corporation of the Year

BREAKING NEWS: NCLR names Hispanic PR Leader Jorge Plasencia Vice Chairman

Hispanic public relations pro Jorge Plasencia, Chairman and CEO of Miami-based advertising and public relations Republica, has been named Vice Chairman of NCLR (the National Council of La Raza). (more…)

Celebrate Mexico Now Festival selects REVOLUCION to handle public relations

NEW YORK, NY – Claudia Norman Management, producers of the acclaimed Celebrate Mexico Now festival, has tapped New York Hispanic marketing agency REVOLUCION to provide public relations services for this fall’s celebration of contemporary Mexican culture across New York City.

The agency will provide bilingual media relations services for the festival, which embarks on its 7th year of showcasing the vanguard of Mexican performance, visual art and cuisine. Together with Rock Paper Scissors and Diana Vargas PR, the trio of communications firms will collaborate for the first time to deliver a fresh approach to the festival’s promotional strategies.  (more…)

Enter the Nueva Latina

Executive Vice President, The San Jose Group

When analyzing the Hispanic population in the U.S., we’ve noticed firsthand the transformations taking place within the segment throughout the years. One that is undoubtedly worth highlighting is the emergence of a new cultural identity — the Nueva Latina. This new segment represents the largest (26%) and fastest-growing Hispanic woman sub-segment of the entire U.S. Hispanic women population with a marketing size of four million.

A few key areas to focus on when examining this new sub-segment are the ways in which the Nueva Latina’s profile differentiates from the traditional and/or unacculturated Hispanic woman. (more…)

Center for Hispanic Leadership announces panelists for 2010 Leadership Summit

LOS ANGELES, CA – The Center for Hispanic Leadership (CHL) has added three new panelists to its First Annual Leadership Summit to be held on September 18, 2010 in Los Angeles:

  • Herman Rodriguez, Director of New Business Development for AETNA will serve on the following panel: “Revealing the Anatomy of the (6 ) Core Characteristics that Define Hispanic Talent and CHL Survey Results;”
  • Linda Akutagawa, Senior Vice President for Resource and Business Development for LEAP will participate in “Diversity and the Changing Face of America’s Corporations: The Next 5 Years!;” and
  • Shawntee Reed, Manager, Talent Management and Diversity for Sears Holdings Corporation will moderate “The War for Talent in the Workplace: The new ground-rules for talent development, recruitment and retention that are being driven by multicultural and generational influence.”


La Costeña’s Hispanic PR ‘The Spice is Right Tour’ Pledges Flavor for Every Liking

La Costena has launched a major Hispanic public relations/marketing initiative called “The Spice is Right Tour.”  The tour — an entertaining, educational and recipe tasting experience — will be featured at some of the nations most popular family festivals, and is sponsored by La Costena, manufacturer of Americas number one selling jalapeno. (more…)

Monitoring Radio Placements for Public Relations – AQH vs. Cume

President, TeleNoticias and Hispanic Public Relations Association – New York

Those of us in public relations can all agree that an important issue in our industry is accurate evaluation of the ROI we deliver to clients.  One area that has proven challenging for some is measuring the success of radio outreach, placements and listener numbers from the time(s) a story aired.  The most reliable tracking and reporting data for radio listeners in the United States comes from Arbitron, the consumer research company.  While there may be other important standards like message delivery, positive tone and audience demographics, we all tend to start with the audience numbers.  Let’s examine those numbers and which are best to measure public relations outreach. (more…)