Miami integrated marketing agency COSTA IMC snares 6 accounts in 7 months

Miami-based COSTA IMC has acquired six new accounts in the past seven months, repositioned its service offerings and launched a new operation in Panama. During the last seven months COSTA IMC has secured six new accounts, including Access BDN, Toni S.A., Comtelsat, Sondra Roberts, LATPV, and Televisa Networks. At the offset of the year COSTA IMC repositioned its focus on three main areas: consumer insights, brand design, and interactive marketing. Furthermore, COSTA IMC's senior leadership team expanded its global
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Hispanic PR Blog congratulates EXTRA On 30 years of service to Chicago

CHICAGO, IL - EXTRA Bilingual Community Newspaper is celebrating 30 years as a community publication with an anniversary party tonight. The event will include music, community awards and recognition presentation and a raffle with proceeds benefiting Mujeres Latinas en Accion, a nonprofit that provides domestic violence counseling. Theresa Gutierrez, ABC 7 reporter, will be the Master of Ceremonies. Confirmed attendees include 25th Ward Alderman Danny Solis, 26th Ward Alderman Roberto Maldonado and Cook County Board of
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Ad Council launches national Spanish PSA campaign to raise awareness about making homes affordable

U.S. Department of the Treasury, U.S. Department of Housing and Urban Development and the Ad Council Unveil National PSA Campaign to Raise Awareness of Making Home Affordable Program Campaign features real homeowners that are among the over one million Americans who have benefited from the program The Advertising Council, in partnership with the U.S. Department of the Treasury and the U.S. Department of Housing and Urban Development (HUD), announced the launch of a national bilingual public service advertising
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IBM partners with Center for Hispanic Leadership for free webcast addressing the ‘War for Talent in the Next 24 Months’

LOS ANGELES, CA – The Center for Hispanic Leadership (CHL), in partnership with IBM, will co-host a free webcast on July 29, 2010 at 10:00 am PST / 1:00 pm EST - that will address the key issues surrounding the nation’s next 24 months. Specifically, the war for talent and its role in today's brave new workplace. With the recent announcement of the Monetary Policy Report by Chairman of the Federal Reserve, Ben Bernanke, who reported a slow economic recovery, the role of talent and productivity in the workplace
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NYC McDonald’s to host McD Tweet Up and National Twitter Party for PapiBlogger this THURSDAY, 12 to 2 p.m. ET!

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On Father’s Day, June 20th, Manny Ruiz and his family left Miami for a 10,000-mile PapiBlogger Family Road Trip that will visit the four corners of the continental United Sates.  Now it’s time to have an online touch base with PapiBlogger at his Twitter party.  PapiBlogger will share some of the journey's best insights and will give away several exciting prizes. For more information you can visit the nation’s first bilingual web site devoted to showcasing creative parenting tricks for fathers and mothers
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Last week to submit nominations for HPRA’s PRemio Awards

The Hispanic Public Relations Association issued the following announcement: This week is the final week to submit nominations for the Hispanic Public Relations Association (HPRA) PRemio Awards. Nominate a Hispanic industry leader for a PRemio Award: 1.  PR Professional of the Year 2.  Young PR Professional of the Year (less than 3 years in the field) 3.  Journalist of the Year 4.  Corporation of the Year
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BREAKING NEWS: NCLR names Hispanic PR Leader Jorge Plasencia Vice Chairman

Hispanic public relations pro Jorge Plasencia, Chairman and CEO of Miami-based advertising and public relations Republica, has been named Vice Chairman of NCLR (the National Council of La Raza).
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Celebrate Mexico Now Festival selects REVOLUCION to handle public relations

NEW YORK, NY - Claudia Norman Management, producers of the acclaimed Celebrate Mexico Now festival, has tapped New York Hispanic marketing agency REVOLUCION to provide public relations services for this fall’s celebration of contemporary Mexican culture across New York City. The agency will provide bilingual media relations services for the festival, which embarks on its 7th year of showcasing the vanguard of Mexican performance, visual art and cuisine. Together with Rock Paper Scissors and Diana Vargas PR, the
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Enter the Nueva Latina

BY JIM LEGG Executive Vice President, The San Jose Group When analyzing the Hispanic population in the U.S., we've noticed firsthand the transformations taking place within the segment throughout the years. One that is undoubtedly worth highlighting is the emergence of a new cultural identity -- the Nueva Latina. This new segment represents the largest (26%) and fastest-growing Hispanic woman sub-segment of the entire U.S. Hispanic women population with a marketing size of four million. A few key areas to focus
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Center for Hispanic Leadership announces panelists for 2010 Leadership Summit

LOS ANGELES, CA - The Center for Hispanic Leadership (CHL) has added three new panelists to its First Annual Leadership Summit to be held on September 18, 2010 in Los Angeles: Herman Rodriguez, Director of New Business Development for AETNA will serve on the following panel: “Revealing the Anatomy of the (6 ) Core Characteristics that Define Hispanic Talent and CHL Survey Results;” Linda Akutagawa, Senior Vice President for Resource and Business Development for LEAP will participate in “Diversity and the
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La Costeña’s Hispanic PR ‘The Spice is Right Tour’ Pledges Flavor for Every Liking

La Costena has launched a major Hispanic public relations/marketing initiative called "The Spice is Right Tour."  The tour -- an entertaining, educational and recipe tasting experience -- will be featured at some of the nations most popular family festivals, and is sponsored by La Costena, manufacturer of Americas number one selling jalapeno.
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Monitoring Radio Placements for Public Relations – AQH vs. Cume

BY DAVID HENRY President, TeleNoticias and Hispanic Public Relations Association - New York Those of us in public relations can all agree that an important issue in our industry is accurate evaluation of the ROI we deliver to clients.  One area that has proven challenging for some is measuring the success of radio outreach, placements and listener numbers from the time(s) a story aired.  The most reliable tracking and reporting data for radio listeners in the United States comes from Arbitron, the consumer
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