FUJIFILM launches first Hispanic PR & marketing campaign for new digital cameras

FUJIFILM North America Corporation has launched its first Hispanic marketing and public relations campaign to support the launch of its new digital cameras with special emphasis on the FinePix Z70 and the durability of the FinePix XP10 digital camera.  The campaign that began in May and will continue through August was designed to appeal to the Hispanic consumer as part of an overall company initiative to be more relevant to this audience.

The campaign includes an ad in People en Español headlined “Hermosa Distracción” – while playing on the HD feature as a graphic theme.  As part of this campaign, Fujifilm will have a presence during the world’s largest sporting event with ads running on Hispanic TV stations, Univision and Telefutura, during 2010 FIFA World Cup TM. Sponsored segments will also appear on Univision’s morning show Despierta America, where a spokesperson highlights the features of the FinePix XP10 camera while providing additional information on its advanced technology and ease of use. (more…)

Online Publishers Turn To Facebook

by Lee Vann

In my previous post I challenged marketers to engage with Hispanics through social media. Since that time, many marketers have done just that, but what is most interesting to me is how Hispanic online publishers have suddenly planted flags on Facebook.

If you can’t beat them, join them

According to comScore Media Metrics, Facebook is now the fourth-most-popular website among Hispanics and growing. Facebook reaches close to 10.55 million Hispanics per month, nearly 45% of all online Hispanics. This massive Hispanic audience coupled with Facebook’s free social media platform represents the best place to build a community of online Hispanics. Instead of building and maintaining social networks of their own, it seems that Hispanic publishers have figured out that it makes more sense to build communities on Facebook.


Mobile Content Services Growing Fast in Latin America, says new report from Frost & Sullivan

The mobile content market, distributed by mobile operators, reached around $2.4 billion USD in Latin America in 2009 and has about 63 million users across the region, according to a report by Frost & Sullivan. Mexico and Brazil present the largest portion of mobile content users, with 38% and 31%, respectively, from the total market.

The total mobile services market in Latin America is nearing saturation in terms of number of subscribers. In Brazil, Colombia, and Mexico, the mobile penetration rates were 92.2, 84.3, and 77.2 percent, respectively.


GlobalHue adds digital and integrated marketing specialists to executive ranks

Multicultural agency GlobalHue has added two digital marketing specialists in different senior roles for Next, a new GlobalHue division focuses on brand cultural strategy and ideation.

Alvaro Cabrera will join as Executive Director of Ideation with primary responsibility for development of Next, In addition, Cabrera will also leverage his diverse expertise in digital, direct and BTL marketing on GlobalHue’s Creative, Interactive, Promotions and Media Leadership to drive fully integrated communications efforts.


BACARDI Gold Rum partners with minority college funds for new scholarship program

BACARDI Gold Rum and the Women’s National Basketball Association (WNBA), in partnership with The Thurgood Marshall College Fund and the Hispanic Scholarship Fund, announced that they will award the first Gold Standard Scholarships in the amount of $15,000 each to two female students (21+) at the league’s fifth annual WNBA Inspiring Women Luncheon next month.


Encuesta, Inc’s founder Martin Cerda receives HispanSource Award for excellence in research

Martin Cerda, Founder and Research Director of Encuesta, Inc., has been named the recipient of the 6th Annual HispanSource Award for Achievement in Hispanic Marketing Research.


Center for Hispanic Leadership announces 2010 Leadership Summit showcasing innovation and diversity

- Summit will Convene Hispanic Thought Leaders and C-Suite Representatives to Discuss the Impact and Influence of Hispanic-Americans’ Presence in the Nation’s Professional Landscape

LOS ANGELES, CA – The Center for Hispanic Leadership (CHL), in concert with national Hispanic thought leaders representing some of the nation’s top Fortune 500 companies, will host its First Annual Leadership Summit on September 18, 2010 in Los Angeles. The Summit, themed “Embracing Innovation through Diversity,” is designed to explore the role of Hispanic professionals and diversity at large, as well as its impact and influence on propelling innovation in the workplace.


Hispanic Radio Station’s Web Video Honored

A web video produced by the morning on-air team on La Selecta 1050 WVXX, the Spanish-language radio station in southeastern Virginia, has been honored in the 2010 international Videographer Awards.

The video, called “4:45 a.m, La Casa de La Gringa,” received an Award of Distinction in the competition’s web video category. The video features morning host Ricardo Alegría and co-host La Gringa, who wrote and produced it. The video can be seen on the radio station’s website, www.Selecta1050.com on the “Video / Audio Clips” page.

The Videographer Awards program annually recognizes excellence in all areas of video production. This year, the competition received more than 1,800 entries from around the United States and several other countries.

La Selecta 1050 WVXX broadcasts at 1050 AM, covering southeastern Virginia and northeastern North Carolina, and it streams live at www.Selecta1050.com <http://www.selecta1050.com/> . On the air for six years, its format is contemporary Spanish and Latino music, along with news and informational programming. Its studios are located in downtown Norfolk, Virginia.

Foreclosures by Race and Ethnicity

WASHINGTON, DC – A new CRL research report shows, as an estimated 17% of Latino homeowners and 11% of African-American homeowners have already lost their home to foreclosure or are now at imminent risk. The wealth drain is the result of direct losses from foreclosures and also the decline in neighboring property values each foreclosure brings.


Novamex launches summer-long promotion targeting soccer fans

EL PASO, TX – Novamex, marketers of such popular Mexican brands as Jarritos and Mineragua, is conducting a summer-long promotion offering soccer fans a chance an ESPN Deportes Experience in Bristol, CT.

The winners will get to meet ESPN Deportes personalities, tour the studio and catch a behind-the-scenes look at ESPN Deportes’ production. With Schwartz and Ramirez hosting, the winners will get to “kick it” with the experts who are true legends in coaching, playing and broadcasting. Runner-up prizes include flat screen TVs, gaming systems, home theatre systems and soccer fan packs. With soccer fan madness hitting a fevered frenzy this summer, Novamex is teaming up with ESPN Deportes to offer an experience that any soccer fan will remember for a lifetime.


MABF honors Verizon Wireless with Corporate Diversity Award

LOS ANGELES, CA – Verizon Wireless has earned the Corporate Diversity Award from the Mexican American Bar Foundation (MABF) for its commitment to diversity.

“Verizon Wireless’ corporate culture is impressive and needed to be recognized by our organization for making a difference in our community,” said Fernando L. Aenlle-Rocha, president of the MABF. “Verizon Wireless has been a partner to MABF for many years and is committed to our mission of providing financial assistance to men and women of Latino heritage who intend to pursue careers in the law.”