HPRA New York chapter set for Big Apple launch event June 15

NEW YORK, NY – Just one month after celebrating its national organization’s first U.S.-wide conference in Dallas, the Hispanic Public Relations Association New York chapter is hosting its chapter’s first event ever in the Big Apple on June 15th from 5:30-7:30 at Havana Central in Times Square.

The social will give any marketing professionals the opportunity to meet the HPRA-NY board, learn about its plans for the coming year, network with others in the field, and learn how to get involved.  HPRA is especially interested in welcoming marketing professionals from the corporate, non profit and government fields as the organization continues to razor focus on making the organization more attuned to those marketing professionals’ needs.

Details for the event are below:

When: Tuesday, June 15, 2010

Time: 5:30-7:30 pm

Where: Havana Central, Times Square / Mezzanine Level

151 West 46th Street
(Between 6th & 7th Ave)
New York, NY 10036

RSVP: Bernadette Abel, babel@univision.net, 212-455-5380

BREAKING NEWS: HPRA PRemio Awards & Scholarship Gala set for October 7 in L.A.

LOS ANGELES – The Hispanic Public Relations Association announced that the 2010 HPRA PRemio Awards & Scholarship Gala will be held in Los Angeles on Thursday, October 7.  The PRemio Awards is also the place where the Hispanic public relations top marketing recipients are awarded each year. 

The evening extravaganza will take place at the Millenium Biltmore Hotel in Los Angeles.  More information about sponsorships, tickets and  Campaign of the Year Entry information will be released shortly.  For further information visit www.HPRA-USA.org.

National release of 2010 U.S. Hispanic Social Media Guide slated for next week!

The 2010 U.S. Hispanic Social Media Guide, the ultimate “how to” guide on Hispanic social media marketing, is slated to be released next week!  The guide features stories packed with insights and facts on all of the latest trends about Hispanic social media.  The guide is being published by the Hispanic PR Blog, organizers of the 2010 Hispanic PR & Social Media Conference, in partnership with the Hispanic Public Relations Association (HPRA) and the Word of Mouth Marketing Association (WOMMA).

To receive the guide free go to www.hispanicprblog.com/hispanicize and register for it today.

Newspaper industry stalwart Monica Lozana takes reins of ImpreMedia

NEW YORK, NY – The ImpreMedia Board of Directors elected Monica Lozano  as chief executive officer of the company.

Lozano, 53, has been in a leadership position at impreMedia since its founding in January 2004, and has over 25 years of Hispanic media experience across virtually all business lines. She is currently publisher and CEO of La Opinion, and SVP impreMedia, overseeing the company’s publishing group including America’s oldest Spanish language daily, El Diario La Prensa in New York. (more…)

San Diego Latina publisher Fanny Miller recognized as role model business leader

SAN DIEGO, CA -El Latino Newspaper publisher/CEO Fanny Miller was selected as one of the “estrellas” of the UC San Diego Hispanic Scholarship Council’s 13th Annual “Fiesta de las Estrellas” this week for her “Excellence in Media” community work.  Miller, whose newspaper is the No. 1 Hispanic newspaper in San Diego and the largest Hispanic owned Spanish-language newspaper in California, was one of four outstanding business leaders recognized. 

The other winners were Carlos Alcazar, for Alumni Excellence; Adrian Gonzalez from the Padres, for Excellence in Community Service; Alex Montoya, Excellence in Leadership; and Richard Nares, Excellence in Business Leadership. (more…)

Fresh Cut Names DiálogoPR Agency of Record for PR and word-of-mouth duties

SAN DIEGO, CA- Fresh off a rebranding effort,  full service San Diego graphic design firm Fresh Cut has tapped DiálogoPR to develop and implement its public relations strategy. Billings were not disclosed.

Based in San Diego, Fresh Cut provides bold, contemporary designs and interactive experiences for small businesses at affordable rates, customized to meet the needs of each client.

“Fresh Cut understands interactive messaging, which allows us to craft a coordinated, consistent campaign that activates dialogue with the right influencers using the right content in the right venue,” said Richie Matthews, DiálogoPR’s Communications Director. “The timing is right to help take this dynamic brand to the next level by helping to expand their exposure in key market sectors.”

DiálogoPR will facilitate the attainment of Fresh Cut’s PR goals through its proprietary benchmarking, tracking and measurement program. To assess the impact of the program, the agency developed a word-of-mouth equity index. The campaign includes business consumer education in key market sectors on the benefits of Fresh Cut‘s service.

For Female Social Followers – Brands Rule

About one-half of online women in the US were fans or followers of a company’s social marketing presence in April 2010, according to a survey from SheSpeaks and iVillage.

It was most popular to follow brands, especially in the consumer packaged goods category. Women were less engaged with retail outlets on social sites.


Budweiser donates $64,000 to the Hispanic Scholarship Fund as part of grassroots FIFA World Cup tournament

CARSON, CA- After visiting 16 major California cities and searching for the best amateur soccer talent, Major League Soccer recently concluded the Budweiser Cup at the Home Depot Center and helped fulfill the dream of a local Los Angeles team that won a once-in-a-lifetime trip to represent the United States against teams from around the world in a FIFA World Cup(TM) stadium in Pretoria, South Africa.

In addition, as part of Budweiser’s longtime support of the Hispanic community, Anheuser-Busch and local wholesalers partnered to donate $64,000 to the Hispanic Scholarship Fund. Budweiser is an official sponsor of Major League Soccer and has been a FIFA World Cup(TM) partner since 1986. The 2010 FIFA World Cup(TM) is Budweiser’s seventh consecutive tournament as a sponsor.

PR Week story: Hispanic PR professionals promote inclusion as good business sense

The Hispanic community, and PR around it, is poised for growth as the country waits on the results of the 2010 Census. Expected to be similar to the 2000 Census, when the Hispanic population exploded and corporations took notice, this year’s Census will provide another increase to the Hispanic PR, social media, and communications industry.

Leaders from corporate America and the PR industry recently gathered for a roundtable sponsored by The Axis Agency, a Weber Shandwick company, to discuss these issues. As Mike Fernandez, VP of public affairs for insurance company State Farm, explains: “For decades, the general media market has been hailing each new decade as the Hispanic decade, and I think we may have finally arrived.”

To read the full story click here.

PR Week interviews Olga Romero, Hispanic spokesperson for Southwest Airlines

Reporter Kimberly Maul talks with Olga Romero, bilingual communications specialist for Southwest Airlines, about the company’s participation in the Hispanic PR Conference, its outreach to the Hispanic community, and how the Continental-United merger may affect Southwest and its communications.

Is Dora the Explorer an illegal immigrant?

The image above of Nickelodeon cartoon character Dora the Explorer was created in late 2009 by Debbie Groben of Florida for FreakingNews.com.


The Associated Press

CHICAGO — In her police mug shot, the doe-eyed cartoon heroine with the bowl haircut has a black eye, battered lip and bloody nose. Dora the Explorer’s alleged crime? “Illegal Border Crossing Resisting Arrest.”

The doctored picture, one of several circulating widely in the aftermath of Arizona’s controversial new immigration law, may seem harmless, ridiculous or even tasteless.


Gilbert Davila exits Disney

Hispanic Market Weekly reported today that Gilbert Davila has exited from the Walt Disney Co. where he was Vice President of Global Diversity and Multicultural Market Development.   Davila is considered one of the most senior Hispanic marketing executives in the country having served in senior marketing roles with Coca Cola USA, Sears and P&G.  No further details were available.