Bush Brothers & Company launches multifaceted grassroots campaign targeted towards Hispanic moms

KNOXVILLE, Tenn.-- Bush Brothers & Company will kick off regional grassroots efforts in May 2010 to bring Bush's Beans to Hispanic moms and their families where they live, work, and play. The U.S. tour will travel around two regions: West Coast and Southwest/East markets. The Bush's mobile tours will spend several weeks in more than 10 cities sampling traditional bean recipes and engaging Hispanic families in events with chances to win children's soccer gear, cooking tools, Bush's Beans coupons and other giveaways
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MALDEF, ACLU And NILC gear up for future legal challenge to Arizona racial profiling law

PHOENIX, AR - MALDEF, the American Civil Liberties Union, ACLU of Arizona and the National Immigration Law Center (NILC) held a news conference today on the House of Representatives Lawn of the Arizona State Capitol Building in Phoenix, Arizona to announce their future legal challenge to Governor Jan Brewer's recently signed SB1070. In addition, the organizations sought to address misinformation and fears that have been spreading throughout the Latino community across Arizona. MALDEF, ACLU, ACLU of Arizona and NILC
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Embargo – not just boycott – is what may now happen to Arizona for bad PR/legal move against Latinos

Arizona has got a national PR fiasco of epic proportions in its hands.  The state government's passage of what is widely considered a racist Latino profiling law is causing some weird but not fully unwarranted repercussions.  Arizona is almost being treated like another country as major metropolitan cities across the country call for what  looks  like an unprecedented embargo - and not just economic boycott - against it.  It's an interesting move that will be very controversial and may even inadvertently hurt
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Hispanic Organization Profile: Juan Sanchez of Southwest Key Program

Juan Sanchez-SWP photo.

This week’s Hispanic organization profile is with Juan Sanchez of the Southwest Key Program. Hispanic PR Blog: What is Southwest Key Programs and what makes your organization unique compared to other Hispanic Nonprofit Organizations? John Turner: Southwest Key Programs is a national nonprofit organization headquartered in Austin, Texas.  Founded in 1987, Southwest Key operates 55 programs in 6 states, serving approximately 6,000 children per day, and was recently ranked #4 among the Top 25 Hispanic Nonprofits
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New Hispanic PR & Social Media Marketing Conference web site and Twitter page launched

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In preparation for the Hispanic PR & Social Media Marketing Conference, May 10-12 in Dallas, organizers have teamed with digital agency sponsors Sensis and The Zocalo Group to launch a newly revamped conference web site and Twitter page. Conference digital marketing agency sponsor Sensis gave the conference web site a revamped look that is now available at www.HispanicPRConference.com.  Sensis President Jose Villa is co-presenting a session with UnitedHealthcare Vice President of Latino Health Solutions Russell
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New study shows minorities targeted for risky loans

Study of DC area loans reveals racial component to lending and foreclosure unexplained by objective underwriting criteria WASHINGTON, DC -- As financial reform works its way through the Senate, a new study by the National Community Reinvestment Coalition (NCRC) indicates that subprime lending and subsequent resulting foreclosures were led by the private market and contained a clear racial component not explained by objective underwriting criteria. African American and Latino borrowers were more likely to
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People En Español and Yahoo! En Español announce the winner of their social and multimedia powered ’51st Most Beautiful’ Contest

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MIAMI, FL -- Yahoo! En Espanol and People en Espanol announced the winner of this year's "51st Most Beautiful" contest. Victor Alfredo de la Torre, an aspiring musician from Los Angeles of Mexican descent, was named the winner. For the third year-in-a-row, People en Espanol and Yahoo! En Espanol teamed up to launch a nationwide search for the "51st Most Beautiful" Hispanic person to be featured in People en Espanol's "50 Most Beautiful" issue. The magazine's special annual issue highlights the 50 most popular
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Ad Council and Hispanic Scholarship Fund Launch Bilingual Multimedia Campaign to Help Empower Hispanic Parents in Getting Their Kids to College

the campaign includes new television, radio, print, outdoor and Web advertising, which is available in English and Spanish. The PSAs conclude with the tagline "De tus palabras de hoy depende su manana." ("Their tomorrow depends on your words today") and directs parents to visit a new comprehensive website, www.YourWordsToday.org, www.TusPalabrasdeHoy.org

Only 13% of Hispanics (ages 26-65) have a BA Degree NEW YORK, NY-- According to a recent Pew Hispanic Center study, many Hispanic youth are not pursuing a college degree as a result of their parents not understanding the steps they can take to help their children prepare for and apply to college. In an effort to raise awareness among Hispanic parents about the critically important role they play in encouraging their children to go to college, The Advertising Council, in partnership with the Hispanic Scholarship Fund,
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UPDATE: Allotted hotel rooms for Hispanic PR & Social Media Conference fully booked!

All the rooms originally reserved for the Hispanic PR & Social Media Marketing Conference in Dallas, May 10-12 are now fully booked.   Conference organizers have requested and have been approved to get an additional block of rooms set aside for attendees at the original discounted rates. The new block of rooms is significantly smaller than the original reservation so it is critical that if you are planning to attend the conference and you need a room you reserve your room as soon as possible.  Conference
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