KNOXVILLE, Tenn.-- Bush Brothers & Company will kick off regional grassroots efforts in May 2010 to bring Bush's Beans to Hispanic moms and their families where they live, work, and play. The U.S. tour will travel around two regions: West Coast and Southwest/East markets.
The Bush's mobile tours will spend several weeks in more than 10 cities sampling traditional bean recipes and engaging Hispanic families in events with chances to win children's soccer gear, cooking tools, Bush's Beans coupons and other giveaways
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Bush Brothers & Company launches multifaceted grassroots campaign targeted towards Hispanic moms
04/30/2010 By Leave a Comment
MALDEF, ACLU And NILC gear up for future legal challenge to Arizona racial profiling law
04/29/2010 By 2 Comments
PHOENIX, AR - MALDEF, the American Civil Liberties Union, ACLU of Arizona and the National Immigration Law Center (NILC) held a news conference today on the House of Representatives Lawn of the Arizona State Capitol Building in Phoenix, Arizona to announce their future legal challenge to Governor Jan Brewer's recently signed SB1070. In addition, the organizations sought to address misinformation and fears that have been spreading throughout the Latino community across Arizona. MALDEF, ACLU, ACLU of Arizona and NILC
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VPE Public Relations awarded Dos y Dos Account
04/29/2010 By Leave a Comment
LOS ANGELES, CA- VPE Public Relations was recently named agency of record for Dos y Dos, a live-action television series recorded in Spanish and English for children ages two through seven. Dos y Dos is produced by the Latin American Multimedia Corporation (LAMC).
"We are very excited about this partnership with VPE. It will allow us to expand our business to the Americas and become the leader in providing responsible television for children," said LAMC's President, Everett R. Hernandez, Jr.
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Hispanic Organization Profile: Juan Sanchez of Southwest Key Program
04/29/2010 By 2 Comments
This week’s Hispanic organization profile is with Juan Sanchez of the Southwest Key Program.
Hispanic PR Blog: What is Southwest Key Programs and what makes your organization unique compared to other Hispanic Nonprofit Organizations?
John Turner: Southwest Key Programs is a national nonprofit organization headquartered in Austin, Texas. Founded in 1987, Southwest Key operates 55 programs in 6 states, serving approximately 6,000 children per day, and was recently ranked #4 among the Top 25 Hispanic Nonprofits
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New Hispanic PR & Social Media Marketing Conference web site and Twitter page launched
04/29/2010 By Leave a Comment
In preparation for the Hispanic PR & Social Media Marketing Conference, May 10-12 in Dallas, organizers have teamed with digital agency sponsors Sensis and The Zocalo Group to launch a newly revamped conference web site and Twitter page.
Conference digital marketing agency sponsor Sensis gave the conference web site a revamped look that is now available at www.HispanicPRConference.com. Sensis President Jose Villa is co-presenting a session with UnitedHealthcare Vice President of Latino Health Solutions Russell
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New study shows minorities targeted for risky loans
04/29/2010 By 1 Comment
Study of DC area loans reveals racial component to lending and
foreclosure unexplained by objective underwriting criteria
WASHINGTON, DC -- As financial reform works its way
through the Senate, a new study by the National
Community Reinvestment Coalition (NCRC) indicates that subprime
lending and subsequent resulting foreclosures were led by the private
market and contained a clear racial component not explained by
objective underwriting criteria. African American and Latino borrowers
were more likely to
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People En Español and Yahoo! En Español announce the winner of their social and multimedia powered ’51st Most Beautiful’ Contest
04/28/2010 By Leave a Comment
MIAMI, FL -- Yahoo! En Espanol and People en Espanol announced the winner of this year's "51st Most Beautiful" contest. Victor Alfredo de la Torre, an aspiring musician from Los Angeles of Mexican descent, was named the winner.
For the third year-in-a-row, People en Espanol and Yahoo! En Espanol teamed up to launch a nationwide search for the "51st Most Beautiful" Hispanic person to be featured in People en Espanol's "50 Most Beautiful" issue. The magazine's special annual issue highlights the 50 most popular
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Ad Council and Hispanic Scholarship Fund Launch Bilingual Multimedia Campaign to Help Empower Hispanic Parents in Getting Their Kids to College
04/28/2010 By Leave a Comment
Only 13% of Hispanics (ages 26-65) have a BA Degree
NEW YORK, NY-- According to a recent Pew Hispanic Center study, many Hispanic youth are not pursuing a college degree as a result of their parents not understanding the steps they can take to help their children prepare for and apply to college. In an effort to raise awareness among Hispanic parents about the critically important role they play in encouraging their children to go to college, The Advertising Council, in partnership with the Hispanic Scholarship Fund,
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Major national marketing associations announce creation of the official 2010 U.S. Hispanic Social Media Guide
04/27/2010 By 2 Comments
- The Hispanic Public Relations Association (HPRA) and the Word of Mouth Marketing Association (WOMMA) are teaming with the Hispanic PR Blog and the Hispanic PR & Social Media Marketing Conference to create and distribute the guide free for all social media marketers nationwide
- To get on the list of free recipients of the guide fill out the quick form at http://www.hispanicprblog.com/hispanicize/
MIAMI, FL — The official "2010 U.S. Hispanic Social Media Guide" will be published and
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