Bush Brothers & Company launches multifaceted grassroots campaign targeted towards Hispanic moms

KNOXVILLE, Tenn.– Bush Brothers & Company will kick off regional grassroots efforts in May 2010 to bring Bush’s Beans to Hispanic moms and their families where they live, work, and play. The U.S. tour will travel around two regions: West Coast and Southwest/East markets.
The Bush’s mobile tours will spend several weeks in more than 10 cities sampling traditional bean recipes and engaging Hispanic families in events with chances to win children’s soccer gear, cooking tools, Bush’s Beans coupons and other giveaways and activities for families.
Also, in celebration of the upcoming soccer World Cup and with the soccer enthusiasm that this sports event generates among U.S. Hispanics, Bush’s Beans has partnered with Major League Soccer teams Chivas USA in Los Angeles and Chicago Fire in Chicago. Special player appearances will be scheduled for Los Angeles and Chicago during the 2010 mobile tour, (more…)

MALDEF, ACLU And NILC gear up for future legal challenge to Arizona racial profiling law

PHOENIX, AR – MALDEF, the American Civil Liberties Union, ACLU of Arizona and the National Immigration Law Center (NILC) held a news conference today on the House of Representatives Lawn of the Arizona State Capitol Building in Phoenix, Arizona to announce their future legal challenge to Governor Jan Brewer’s recently signed SB1070. In addition, the organizations sought to address misinformation and fears that have been spreading throughout the Latino community across Arizona. MALDEF, ACLU, ACLU of Arizona and NILC leaders were joined by civil rights leaders Dolores Huerta, Richard Chavez and multi-Grammy winning artist and human rights advocate, Linda Ronstadt. (more…)

VPE Public Relations awarded Dos y Dos Account

LOS ANGELES, CA- VPE Public Relations was recently named agency of record for Dos y Dos, a live-action television series recorded in Spanish and English for children ages two through seven. Dos y Dos is produced by the Latin American Multimedia Corporation (LAMC).

“We are very excited about this partnership with VPE. It will allow us to expand our business to the Americas and become the leader in providing responsible television for children,” said LAMC’s President, Everett R. Hernandez, Jr. (more…)

Embargo – not just boycott – is what may now happen to Arizona for bad PR/legal move against Latinos

Arizona has got a national PR fiasco of epic proportions in its hands.  The state government’s passage of what is widely considered a racist Latino profiling law is causing some weird but not fully unwarranted repercussions.  Arizona is almost being treated like another country as major metropolitan cities across the country call for what  looks  like an unprecedented embargo – and not just economic boycott – against it.  It’s an interesting move that will be very controversial and may even inadvertently hurt Latino businesses.

What do you think about this latest story from the Los Angeles Times?

Villaraigosa backs L.A. boycott of Arizona over immigration crackdown

Mayor Antonio Villaraigosa said Thursday that he supports a boycott of Arizona by the city of Los Angeles, and he called that state’s newly passed immigration law “unpatriotic and unconstitutional.”

“No person should be treated differently in the eyes of the law,” he said at a news conference.

The mayor said boycotts have worked in the past and cited the city’s divestiture from South Africa in the 1980s to protest apartheid.

Villaraigosa is the latest of a growing a number of elected officials who have called for boycotts against Arizona in the wake of its new immigration rules.  Click here to read the full story.

Hispanic Organization Profile: Juan Sanchez of Southwest Key Program

This week’s Hispanic organization profile is with Juan Sanchez of the Southwest Key Program.
Hispanic PR Blog: What is Southwest Key Programs and what makes your organization unique compared to other Hispanic Nonprofit Organizations?

John Turner: Southwest Key Programs is a national nonprofit organization headquartered in Austin, Texas.  Founded in 1987, Southwest Key operates 55 programs in 6 states, serving approximately 6,000 children per day, and was recently ranked #4 among the Top 25 Hispanic Nonprofits in America by Hispanic Business Magazine in May 2009. Southwest Key Programs (more…)

New Hispanic PR & Social Media Marketing Conference web site and Twitter page launched

In preparation for the Hispanic PR & Social Media Marketing Conference, May 10-12 in Dallas, organizers have teamed with digital agency sponsors Sensis and The Zocalo Group to launch a newly revamped conference web site and Twitter page.

Conference digital marketing agency sponsor Sensis gave the conference web site a revamped look that is now available at www.HispanicPRConference.com.  Sensis President Jose Villa is co-presenting a session with UnitedHealthcare Vice President of Latino Health Solutions Russell Bennett titled “RX for Spanish-language Web sites: A Case Study on How UnitedHealthcare is leveraging its new Spanish-language Web site as a powerful social media tool.”

The Zocalo Group, Omnicom’s premier word of mouth and social media marketing firm, is the conference’s official Twitter partner.  The Zocalo Group will be leading Twitter conversations through the conference’s hashtag #HPRConf.  Non attendees will be able to stay abreast of speakers, topics and Tweetups surrounding the event by visiting the newly designed @HispanicPR. (more…)

Free May 3 PRSA teleseminar details for Hispanic Social Media ‘Idea Swap’ with Manny Ruiz

NEW YORK, NY - The Public Relations Society of America (PRSA) Diversity Committee will host Manny Ruiz, Co-Publisher of the Hispanic PR Blog and organizer of the 2010 Hispanic PR & Social Media Marketing Conference (www.HispanicPRConference.com) as the speaker for a national Virtual Idea Swap teleseminar focused on Hispanic Social Media on Monday, May 3 at 2 p.m. ET.

To register for this free teleseminar go to: https://www.prsa.org/Learning/Seminars/register/658

The free Virtual Idea Swap will be the first one held free by the PRSA Diversity Committee.  Ruiz, the top marketing blogger on Hispanic PR and social media topics, will share information about this unique topic and current facts about the Hispanic social media space.

During this swap, Ruiz will discuss the following questions:

· What are the challenges of reaching Latinos in the U.S. through social media?

· What are the latest trends?

· What resources do you use to reach Latinos in the U.S. through social media?

This is a great opportunity to informally learn more about this topic, implement new ideas, share your experiences, ask your questions and find out more information.  The session will be moderated by Sonia Sroka, Chair of the PRSA Diversity Committee and Vice President of Hispanic Marketing at Porter Novelli.

About the Presenter

Manny Ruiz is co-publisher of the Hispanic PR Blog, the leading marketing trade journal of the Hispanic public relations and social media industries, and the founder/organizer of the Hispanic PR & Social Media Conference <http://www.hispanicprconference.com/> . Both are business units of Hispanic Media Trainers, LLC.

Prior to launching the blog and national tradeshow, Manny was President of Multicultural Markets and Hispanic PR Wire for PR Newswire. Prior to PR Newswire’s acquisition of Hispanic PR Wire, Hispanic Digital Network and LatinClips in 2008, companies he founded, Ruiz was Chairman and CEO of HispaniMark, the parent company of these three businesses.

A media trailblazer, former journalist, award-winning PR professional and dynamic keynote speaker on media trends, Ruiz is often sought after for his expertise on media, PR and public affairs. A longtime member of the Public Relations Society of America (PRSA), Ruiz is the immediate past co-chair of PRSA’s national diversity committee and the host/co-founder of the organization’s national monthly podcast “PRSA Diversity Today.” He has also served as a board member of the PRSA Miami Chapter.

New study shows minorities targeted for risky loans

Study of DC area loans reveals racial component to lending and
foreclosure unexplained by objective underwriting criteria

WASHINGTON, DC — As financial reform works its way
through the Senate, a new study by the National
Community Reinvestment Coalition (NCRC) indicates that subprime
lending and subsequent resulting foreclosures were led by the private
market and contained a clear racial component not explained by
objective underwriting criteria. African American and Latino borrowers
were more likely to receive a subprime loan, and to go into
foreclosure, than similarly situated white homeowners, controlling for
credit risk and other borrower, neighborhood and loan characteristics.


People En Español and Yahoo! En Español announce the winner of their social and multimedia powered ’51st Most Beautiful’ Contest

MIAMI, FL — Yahoo! En Espanol and People en Espanol announced the winner of this year’s “51st Most Beautiful” contest. Victor Alfredo de la Torre, an aspiring musician from Los Angeles of Mexican descent, was named the winner.

For the third year-in-a-row, People en Espanol and Yahoo! En Espanol teamed up to launch a nationwide search for the “51st Most Beautiful” Hispanic person to be featured in People en Espanol’s “50 Most Beautiful” issue. The magazine’s special annual issue highlights the 50 most popular Hispanic celebrities in TV, film and music, and the “51st Most Beautiful” person is a unique non-celebrity, like Victor, who will be featured alongside beautiful celebrities. People en Espanol’s issue will be available in newsstands on April 30, 2010.

Ad Council and Hispanic Scholarship Fund Launch Bilingual Multimedia Campaign to Help Empower Hispanic Parents in Getting Their Kids to College

Only 13% of Hispanics (ages 26-65) have a BA Degree

NEW YORK, NY– According to a recent Pew Hispanic Center study, many Hispanic youth are not pursuing a college degree as a result of their parents not understanding the steps they can take to help their children prepare for and apply to college. In an effort to raise awareness among Hispanic parents about the critically important role they play in encouraging their children to go to college, The Advertising Council, in partnership with the Hispanic Scholarship Fund, launched a national multimedia public service advertising campaign to confront this issue.

the campaign includes new television, radio, print, outdoor and Web advertising, which is available in English and Spanish. The PSAs conclude with the tagline "De tus palabras de hoy depende su manana." ("Their tomorrow depends on your words today") and directs parents to visit a new comprehensive website, www.YourWordsToday.org, www.TusPalabrasdeHoy.org

Hispanics currently represent 15 percent of the U.S. population, or 50 million people, and are projected to represent 28 percent, or 128 million people, by 2050. According to a Pew study, 9 in 10 Hispanic parents agree that the way to a good job and a comfortable lifestyle is through a college degree. In fact, more than three-quarters (77%) of Hispanics ages 16 to 25 report their parents think going to college is the most important thing to do after high school. More so, 6 in 10 (60%) Hispanics who have gone to college rank their parents as being the most influential in their decision to continue their schooling. However, Tomas Rivera Policy Institute studies have shown that more than 65% of Hispanic parents do not have the knowledge to guide their children as they seek to apply and enroll in college.

UPDATE: Allotted hotel rooms for Hispanic PR & Social Media Conference fully booked!

All the rooms originally reserved for the Hispanic PR & Social Media Marketing Conference in Dallas, May 10-12 are now fully booked.   Conference organizers have requested and have been approved to get an additional block of rooms set aside for attendees at the original discounted rates.

The new block of rooms is significantly smaller than the original reservation so it is critical that if you are planning to attend the conference and you need a room you reserve your room as soon as possible.  Conference organizers will not set aside more rooms than the new request calls for.

To register for the conference go to: https://www.eiseverywhere.com/ereg/index.php?eventid=8866&

To book your room go to: http://www.starwoodmeeting.com/StarGroupsWeb/booking/reservation?id=1001148639&key=72558

Major national marketing associations announce creation of the official 2010 U.S. Hispanic Social Media Guide

-       The Hispanic Public Relations Association (HPRA) and the Word of Mouth Marketing Association (WOMMA) are teaming with the Hispanic PR Blog and the Hispanic PR & Social Media Marketing Conference to create and distribute the guide free for all social media marketers nationwide

-       To get on the list of free recipients of the guide fill out the quick form at http://www.hispanicprblog.com/hispanicize/

MIAMI, FL — The official “2010 U.S. Hispanic Social Media Guide” will be published and distributed free nationally in late May by the Hispanic PR Blog in partnership with the Hispanic Public Relations Association (HPRA) and the Word of Mouth Marketing Association (WOMMA).  The guide will be made available a couple weeks following the conclusion of the Hispanic PR & Social Media Marketing Conference, May 10-12.

“This comprehensive guide will feature key highlights from the conference as well as other pertinent stories and facts not currently available anywhere else,” said 2010 U.S. Hispanic Social Media Guide and Hispanic PR Blog Publisher Manny Ruiz.  “This guide, like our unprecendented conference, will be one of many tools that the Hispanic PR Blog and our industry organization partners use to equip marketers on how to best harness the power of Hispanic social media.  We’re delighted to once again raise the bar on Hispanic social media marketing.” (more…)