The PR industry’s premier source for Hispanic PR news and views
From the monthly archives:
KNOXVILLE, Tenn.– Bush Brothers & Company will kick off regional grassroots efforts in May 2010 to bring Bush’s Beans to Hispanic moms and their families where they live, work, and play. The U.S. tour will travel around two regions: West Coast and Southwest/East markets.
The Bush’s mobile tours will spend several weeks in more than 10 [...]
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PHOENIX, AR – MALDEF, the American Civil Liberties Union, ACLU of Arizona and the National Immigration Law Center (NILC) held a news conference today on the House of Representatives Lawn of the Arizona State Capitol Building in Phoenix, Arizona to announce their future legal challenge to Governor Jan Brewer’s recently signed SB1070. In addition, the [...]
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LOS ANGELES, CA- VPE Public Relations was recently named agency of record for Dos y Dos, a live-action television series recorded in Spanish and English for children ages two through seven. Dos y Dos is produced by the Latin American Multimedia Corporation (LAMC).
“We are very excited about this partnership with VPE. It will [...]
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Arizona has got a national PR fiasco of epic proportions in its hands. The state government’s passage of what is widely considered a racist Latino profiling law is causing some weird but not fully unwarranted repercussions. Arizona is almost being treated like another country as major metropolitan cities across the country call for what looks [...]
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This week’s Hispanic organization profile is with Juan Sanchez of the Southwest Key Program.
Hispanic PR Blog: What is Southwest Key Programs and what makes your organization unique compared to other Hispanic Nonprofit Organizations?
John Turner: Southwest Key Programs is a national nonprofit organization headquartered in Austin, Texas. Founded in 1987, Southwest Key operates 55 programs in [...]
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In preparation for the Hispanic PR & Social Media Marketing Conference, May 10-12 in Dallas, organizers have teamed with digital agency sponsors Sensis and The Zocalo Group to launch a newly revamped conference web site and Twitter page.
Conference digital marketing agency sponsor Sensis gave the conference web site a revamped look that is now available [...]
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NEW YORK, NY - The Public Relations Society of America (PRSA) Diversity Committee will host Manny Ruiz, Co-Publisher of the Hispanic PR Blog and organizer of the 2010 Hispanic PR & Social Media Marketing Conference (www.HispanicPRConference.com) as the speaker for a national Virtual Idea Swap teleseminar focused on Hispanic Social Media on Monday, May 3 at 2 p.m. ET.
To register for [...]
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Study of DC area loans reveals racial component to lending and
foreclosure unexplained by objective underwriting criteria
WASHINGTON, DC — As financial reform works its way
through the Senate, a new study by the National
Community Reinvestment Coalition (NCRC) indicates that subprime
lending and subsequent resulting foreclosures were led by the private
market and contained a clear racial component not explained [...]
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MIAMI, FL — Yahoo! En Espanol and People en Espanol announced the winner of this year’s “51st Most Beautiful” contest. Victor Alfredo de la Torre, an aspiring musician from Los Angeles of Mexican descent, was named the winner.
For the third year-in-a-row, People en Espanol and Yahoo! En Espanol teamed up to launch a nationwide [...]
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Only 13% of Hispanics (ages 26-65) have a BA Degree
NEW YORK, NY– According to a recent Pew Hispanic Center study, many Hispanic youth are not pursuing a college degree as a result of their parents not understanding the steps they can take to help their children prepare for and apply to college. In an effort [...]
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All the rooms originally reserved for the Hispanic PR & Social Media Marketing Conference in Dallas, May 10-12 are now fully booked. Conference organizers have requested and have been approved to get an additional block of rooms set aside for attendees at the original discounted rates.
The new block of rooms is significantly smaller than [...]
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- The Hispanic Public Relations Association (HPRA) and the Word of Mouth Marketing Association (WOMMA) are teaming with the Hispanic PR Blog and the Hispanic PR & Social Media Marketing Conference to create and distribute the guide free for all social media marketers nationwide
- To get on the list of free recipients of the guide fill out the quick [...]
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BY MANNY RUIZ
Publisher, Hispanic PR Blog
With just under two weeks left to the Hispanic PR & Social Media Conference (May 10-12 in Dallas), I think it’s a good time to say to public relations pros from the agency and consultancy worlds that even though our national conference has been heavily tailored to corporations, government agencies and [...]
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NEW YORK, NY – Porter Novelli announced today it has strengthened its Hispanic efforts and expanded its depth in the diversity marketplace by naming Sonia Sroka senior vice president, U.S. Hispanic practice leader. Sroka represents a renewed and vigorous effort by the agency to fully integrate Hispanic offerings for the agency’s clients.
Sroka is based in the [...]
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Diversity Keynoter: PRSA CEO and Chair-Elect Rosanna Fiske, APR, will discuss her rise to the top of PR
- Fiske will speak about her rise to the top of PRSA’s leadership as part of opening reception that will also reveal results of the national Hispanic PR Census
- Corporate and agency human resource managers and other recruiters [...]
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NEW YORK, NY – The Public Relations Society of America (PRSA) Diversity Committee will host Manny Ruiz, Co-Publisher of the Hispanic PR Blog and organizer of the 2010 Hispanic PR & Social Media Marketing Conference (www.HispanicPRConference.com) as the speaker for a national Virtual Idea Swap focused on Hispanic Social Media on Monday, May 3 at 2 p.m. ET.
The [...]
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With just over two weeks till the Hispanic PR & Social Media Marketing Conference, May 10-12 in Dallas, here are some top updates to consider:
- If you haven’t already registered your hotel room, the time to book one is now. Our allotment of rooms at $125 per night is almost 100% full and we cannot guarantee [...]
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PR Newswire is hosting a free webinar on Wednesday, April 28 at 1 p.m. ET.
According to the Nielsen Company, February 2010 showed a 10.5% increase in the number of unique visitors viewing online videos when compared to 2009 figures. In addition, a 2009 Scarborough Research study, “The Power of the Hispanic Consumer Online,” indicates that [...]
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If you now know a student majoring in public relations or a related communications field, encourage them to apply for one of HPRA’s $2,000 scholarships. Application Deadline for the 2010 HPRA Scholarship is Friday, May 7, 2010. This is the last day for California students to apply for the scholarship. For more information and application [...]
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- Bicoastal Presence to Meet the Needs of Robust Community of Hispanic PR and Social Media Professionals
NEW YORK, NY – It’s official. The Hispanic Public Relations Association (HPRA) is expanding its reach nationally by introducing a New York chapter dedicated to supporting and growing the Hispanic PR profession in the heart of the Big Apple.
“National [...]
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By Angela Sustaita-Ruiz
Co-Publisher, Hispanic PR Blog
There are four key media training mistakes in this otherwise fine interview with my husband and co-publisher Manny Ruiz:
- Never underestimate that when you go to an interview with media they may decide to do a video interview.
- Never wear jeans to an interview.
- Never play around with a [...]
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Synbad Oliveros of DallasVida.com posted this interview with Hispanic PR Blog publisher Manny Ruiz regarding the upcoming Hispanic PR & Social Media Marketing Conference. Here’s the link: http://tweetmysong.com/0e1hpx
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WASHINGTON, D.C.– The National Association of Black Journalists named CNN’s Soledad O’Brien Journalist of the Year at its spring Board of Directors meeting. O’Brien will join other top honorees at the association’s Salute to Excellence Gala, on July 31 in San Diego, during NABJ’s 35th Annual Convention and Career Fair, the largest gathering of minority [...]
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This week’s Hispanic PR Blog interview is with Hispanic PR bloggers Ana Lilian Flores and Roxana Soto, the energetic duo behind Spanglish Baby. Flores and Soto created the blog for parents who are raising, or plan to raise, bilingual and bicultural children.
Hispanic PR Blog: Tell us about your self, any relevant journalism experience you have [...]
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Memphis, TN- VIDA PR & Marketing Group is introducing their Hispanic Communications Division this week. Dominique Pryor-Anderson and Tim Anderson started VIDA in 2003, combining their backgrounds and experiences in Marketing and Public Relations.
Furthering their business relationship, in 2006, the duo opened Mas Dinero Taxes, a tax company whose clients are primarily Hispanic. With Tim’s [...]
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Hispanic News