Random Acts of Spanish in My Mailbox

Marketers Need to Communicate, not Just Translate By Rochelle Newman-Carrasco Quite often, my front door is littered with door hangers and my mail slot is filled with samples of everything from Swiffers to sanitary napkins (which I find oddly similar in texture, but that's another story for another day). Boost Mobile door hangerEnlarge The "real estate" on these pieces is often a 50-50 split between Spanish and English. This is mostly made possible by a "front-side/back-side" approach as demonstrated by this
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REVOLUCION PR Case Study: “Hearts in the Heights” for the American Heart Association

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“Hearts in the Heights” American Heart Association (Founders Affiliate) with REVOLUCION 2009 HPRA Campaign of the Year/Non Profit “She was found and pronounced at the scene. She was already lying in bed. The paramedics said that her heart gave out. I mean, that's basically what they said… ¡Alabanza! Alabanza a Doña Claudia, Señor.” These lines from the Tony Award-winning Broadway musical “In the Heights” reflect an all-too-real scene for many U.S.-Hispanic families. In this bilingual
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Hispanic PR Leader profile with Miriam Galicia-Duarte, Census Partnership Specialist

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This week’s Hispanic PR Leader profile is with Miriam Galicia-Duarte, Census Partnership Specialist. HPRB: What was your childhood ambition? Miriam Duarte: I was very curious and daring. My ambition was to take a chance to explore and experience as many new things as possible. HPRB: Tell us about three people you admire and why? MD: Three people that admire include my mother, Mahatma Gandhi and Cesar E. Chavez.  My mother taught me to be courageous, strong, assertive but respectful. She taught me
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Pepsi launches Latino CSR initiative in partnership with Telemundo and actress Eva Longoria Parker

PURCHASE, N.Y. -- Pepsi today announced the official launch of YO SUMO, a CSR initiative created to show the world the contributions that Latinos have made to the United States. In the spirit of the 2010 Census, Pepsi is also encouraging Latinos to go beyond being counted and begin "to count" by sharing the experiences that have helped shape the landscape of the United States. To accomplish the YO SUMO mission, Pepsi partnered with  actress and humanitarian Eva Longoria Parker to produce and direct a documentary
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Remembering the Climb

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By Rubén S. Cubillos A Big Chihuahua. Inc. Life has a way of getting in the way of what we shouldn’t take for granted. People around us either inspire us for better or worse. The words I share here are to inspire a whole new generation of dreamers willing to give it their all and climb their own mountain. From my experience music is an element that triggers moments in time once lived, in moving images of memories. Recently at a stop light the first six notes of a song on the radio triggered, at lighting speed,
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Hispanic Blog Profile: Carrie Ferguson Weir and Marta Darby of The Tiki Tiki Blog.

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This week’s Hispanic PR Blog interview is with Hispanic PR bloggers Carrie Ferguson Weir and Marta Darby, the dynamic duo behind the Tiki Tiki Blog.  Weir and Darby created the blog for sharing stories about growing up and living Latino in the United States.  "The blog is a "daily fiesta'' and its founders encourage contributors to share their stories and videos.'' We recently caught up with Carrie. HPRB: Tell us about your self, any relevant journalism experience you have and why you started your
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PRSA allies with HPRA and Hispanic PR Blog, sponsors Hispanic PR & Social Marketing Conference

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NEW YORK, NY — The Public Relations Society of America (PRSA) is partnering with the Hispanic Public Relations Association (HPRA) and Hispanic PR Blog to sponsor the 2010 Hispanic PR & Social Marketing Conference. PRSA, as part of its “Advancing Diversity” initiative, supports the conference’s goals of furthering multicultural communications and achieving greater diversity in the public relations industry. Through the partnership, PRSA members are entitled to a discounted conference registration rate of
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Conference Update: Special rate hotel rooms going fast for Hispanic PR & Social Marketing Conference

If you have not already registered for the Hispanic PR & Social Marketing Conference, May 10-12 in Dallas, you should do so now because the special conference room rates at the Sheraton in downtown Dallas are filling up fast.   A major industry alliance announcement that's coming first thing Monday will only make hotel registrations at the conference hotel harder to secure.  If you want to register for the conference go to: https://www.eiseverywhere.com/ereg/index.php?eventid=8866& or visit
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Southwest Airlines Named Official Airline of National Hispanic PR & Social Marketing Conference

Southwest Airlines Named Official Airline of National Hispanic PR Conference  DALLAS, TX - Southwest Airlines has been named Official Airline of the National Hispanic PR & Social Marketing Conference to be held May 10-12 in Dallas. The gathering of more than 400 public relations professionals hopes to foster discussion of new trends and common needs of Hispanic audiences. "Southwest Airlines believes this is a great opportunity to openly discuss the emergence of new markets and how to best create effective
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State Farm announces new marketing campaign featuring a CSR initiative and Latin Billboard Concerts in select cities

BLOOMINGTON, Ill.-- State farm's Music is My Ticket CSR program will  support music programs in schools by allowing music fans in select cities to make a difference in their communities, while also enjoying musical performances by Latino Billboard 2010 nominated artists. Through specially-branded, interactive State Farm booths, the Music is My Ticket program will collect donated instruments in exchange for two tickets to private concerts across the country. The campaign will allow fans that make musical
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Narrowing The Divide

By Alice Gomez and Lucia Matthews Dialogo PR Technological competency is the key to professional relevance in today's society. Unfortunately, citizens are not competing on an even playing field. The digital divide serves as a barrier to success for marginalized groups in the business world. However, Hispanic market trends indicate the U.S. segment is making great strides towards minimizing the gap. These patterns foreshadow a bright future for U.S. Hispanics. Simply put, the digital divide is a metaphorical
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UnitedHealthcare to offer seniors Hispanic-centered Medicare education seminars

MONTEREY, Calif. -- Starting in April, UnitedHealthcare will offer two free Medicare education seminars aimed at helping Hispanic-American seniors understand the basics of Medicare. Following the seminar, seniors are encouraged to take a free Zumba Gold class, a Latin-infused fitness program that blends the rhythms of merengue, salsa, cumbia, rumba, and tango. UnitedHealthcare will offer these seminars in Spanish so participants feel comfortable and engaged when learning about their health care options. There are
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