The PR industry’s premier source for Hispanic PR news and views
From the monthly archives:
Marketers Need to Communicate, not Just Translate
By Rochelle Newman-Carrasco
Quite often, my front door is littered with door hangers and my mail slot is filled with samples of everything from Swiffers to sanitary napkins (which I find oddly similar in texture, but that’s another story for another day).
Boost Mobile door hangerEnlarge
The “real estate” on these pieces [...]
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“Hearts in the Heights”
American Heart Association (Founders Affiliate) with REVOLUCION
2009 HPRA Campaign of the Year/Non Profit
“She was found and pronounced at the scene. She was already lying in bed.
The paramedics said that her heart gave out. I mean, that’s basically
what they said…
¡Alabanza! Alabanza a Doña Claudia, Señor.”
These lines from the Tony Award-winning Broadway [...]
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This week’s Hispanic PR Leader profile is with Miriam Galicia-Duarte, Census Partnership Specialist.
HPRB: What was your childhood ambition?
Miriam Duarte: I was very curious and daring. My ambition was to take a chance to explore and experience as many new things as possible.
HPRB: Tell us about three people you admire and why?
MD: Three people that [...]
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PURCHASE, N.Y. — Pepsi today announced the official launch of YO SUMO, a CSR initiative created to show the world the contributions that Latinos have made to the United States. In the spirit of the 2010 Census, Pepsi is also encouraging Latinos to go beyond being counted and begin “to count” by sharing the
experiences that [...]
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By Rubén S. Cubillos
A Big Chihuahua. Inc.
Life has a way of getting in the way of what we shouldn’t take for granted. People around us either inspire us for better or worse. The words I share here are to inspire a whole new generation of dreamers willing to give it their all and climb their [...]
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This week’s Hispanic PR Blog interview is with Hispanic PR bloggers Carrie Ferguson Weir and Marta Darby, the dynamic duo behind the Tiki Tiki Blog. Weir and Darby created the blog for sharing stories about growing up and living Latino in the United States. “The blog is a “daily fiesta” and its founders encourage contributors [...]
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NEW YORK, NY — The Public Relations Society of America (PRSA) is partnering with the Hispanic Public Relations Association (HPRA) and Hispanic PR Blog to sponsor the 2010 Hispanic PR & Social Marketing Conference. PRSA, as part of its “Advancing Diversity” initiative, supports the conference’s goals of furthering multicultural communications and achieving greater diversity in [...]
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If you have not already registered for the Hispanic PR & Social Marketing Conference, May 10-12 in Dallas, you should do so now because the special conference room rates at the Sheraton in downtown Dallas are filling up fast.
A major industry alliance announcement that’s coming first thing Monday will only make hotel registrations at [...]
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Southwest Airlines Named Official Airline of National Hispanic PR Conference
DALLAS, TX – Southwest Airlines has been named Official Airline of the National Hispanic PR & Social Marketing Conference to be held May 10-12 in Dallas. The gathering of more than 400 public relations professionals hopes to foster discussion of new trends and common needs [...]
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BLOOMINGTON, Ill.– State farm’s Music is My Ticket CSR program will support music programs in schools by allowing music fans in select cities to make a difference in their communities, while also enjoying musical performances by Latino Billboard 2010 nominated artists.
Through specially-branded, interactive State Farm booths, the Music is My Ticket program will collect donated [...]
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By Alice Gomez and Lucia Matthews
Dialogo PR
Technological competency is the key to professional relevance in today’s society. Unfortunately, citizens are not competing on an even playing field. The digital divide serves as a barrier to success for marginalized groups in the business world. However, Hispanic market trends indicate the U.S. segment is making great strides [...]
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MONTEREY, Calif. — Starting in April, UnitedHealthcare will offer two free Medicare education seminars aimed at helping Hispanic-American seniors understand the basics of Medicare. Following the seminar, seniors are encouraged to take a free Zumba Gold class, a Latin-infused fitness program that blends the rhythms of merengue, salsa, cumbia, rumba, and tango.
UnitedHealthcare will offer these [...]
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NEW YORK, NY–The Magic Johnson Foundation, “Magic Johnson” and Best Buy will unveil a CSR initiative that involves doing a technological makeover at the Magic Johnson Foundation Community Empowerment Center at Taino Towers in Harlem, on Friday, March 26th.
Established in the 1960s, Taino Towers sits at the entry to Spanish Harlem. This ethnically diverse housing development is home to [...]
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NEW YORK, NY– Wesley, Brown & Bartle, a national executive search firm, announces survey results reflecting a dismal re-employment picture for minority executives.
“Despite the advance of widely publicized corporate diversity programs
since we last surveyed them five years ago, lingering myths, de-selective biases and an impaired hiring process have impacted far more severely on African-American and Latino executives than their white [...]
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NEW YORK, NY– Fama y Fortuna is a direct marketing consumer magazine published monthly and distributed free directly to consumers that reside in New York and New Jersey. The objective of Fama y Fortuna is to connect the advertiser and the Latino consumer using a general interest and entertaining format that reflects today’s Hispanic multicultural [...]
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Jon Kutchera, of dotGlobal Hispanic/Latin American marketing, is requesting the participation of any professional in the Hispanic marketing, online or translation industry, to complete a short survey about search engine usage among US Latinos, online content availability in Spanish and online media trends in general.
The data will be used in his book , “The New [...]
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CHARLOTTE, NC – Juan Sepulveda, Director for the White House Initiative on Educational Excellence for Hispanic Americans, will be the keynote speaker of the National Hispanic Entrepreneurs’ Organization Forum Atlanta 2010, a national event designed to arm entrepreneurs with the knowledge and resources needed to create, grow and maintain business during tough economic times. The NHEO Forum [...]
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This week’s Hispanic PR Leader profile is with Hector Galvan, director of public relations for Sprint.
HPRB: What was your childhood ambition?
HECTOR GALVAN: My childhood ambition was to become an architect. That field intrigued me, I guess because of the construction things my dad did at home. I also wanted (a career) that could make [...]
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HERNDON, Va.- VARCom Solutions, has been selected by the Congressional Hispanic Leadership Institute (CHL) to provide marketing, public relations and business development support services. In this role, VARCom will assist with messaging and communications, media and public relations, and development of
fundraising opportunities.
“We are thrilled to be able to support CHLI’s vital mission and its efforts to expand the public’s awareness of the [...]
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We’ve all heard the numbers: The combined buying power of African-Americans and Hispanics is projected to be over $2.3 trillion by 2012, according to the Selig Center for Economic Growth. Today one in seven Americans is Hispanic, and that figure will rise to one in four by 2050, cites the U.S. Census Bureau.
While this growth [...]
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Their advertising sales may be down nearly $100 million, but Spanish-language broadcasters say that ringing sound you hear from their industry isn’t an alarm bell. It’s a wake-up call — and a lot of companies have already answered.
“This time next year, if you’re not in Hispanic media, you’re going to want badly to get in,” [...]
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NEW YORK, NY- Univision Radio, announced a year-long sponsorship by SUBWAY Restaurants of its exclusive Concert Series. Each concert will feature an opening act performance by an up-and-coming artist, sponsored by SUBWAY Restaurants.
The partnership also includes the creation and promotion of a branded micro-site entitled “SUBWAY Artistas Frescos(TM)” (SUBWAY Fresh Face Artists(TM)), where listeners can enter to win prizes, including a grand [...]
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TOWSON, Md. — DEWALT announces year-long partnership with Golden Boy Promotions, which includes the sponsorship of the Mayweather vs. Mosley: “Who R U Picking?” fight between Floyd “Money” Mayweather Jr. and Sugar Shane Mosley on May 1, 2010. In addition, DEWALT will host a series of promotional events in select markets.
These promotions include offering participants a DEWALT Pay-Per-View voucher with the purchase of [...]
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As the national and international founder of Las Comadres Para Las Americas, Nora de Hoyos Comstock, Ph.D has served as the organizations President and CEO since its founding. Comstock received her Ph.D. from the University of Texas at Austin in Educational Administration with an emphasis on community college management and a B.A. in History [...]
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NEW YORK, NY– Integrated marketing and PR agency REVOLUCION will co-host event in partnership with The Fashion Group International (FGI) and People en Español. The event, The Latina Factor…Marketing Insights for Today’s Fastest Growing Consumers, will present a panel of experts in the fashion and beauty industries who will share insights on Latina marketing in [...]
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