The PR industry’s premier source for Hispanic PR news and views
From the monthly archives:
ISELIN, N.J.– The Siemens Foundation announced the winners of the 2010 Siemens Teacher Scholarship today in partnership with the Thurgood Marshall College Fund. The CSR program from Siemens provides scholarships to students enrolled in the nation’s public and private Historically Black Colleges and Universities who are pursuing teaching careers in science, technology, engineering or [...]
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INDIANAPOLIS , IN– USA Funds has announced the award of $500,000 to five national scholarship organizations that promote access to higher
education for minority students. Each organization received $100,000 to support its scholarship programs.
For the ninth consecutive year, USA Funds has awarded funds to the
American Indian College Fund, the Hispanic Scholarship Fund and the
United Negro College [...]
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By Joe Kutchera
President of dotGlobal
After reading Felipe Korzenny’s and Lee Vann’s column about Hispanics’ adoption of social media relative to other ethnic demographics, a question came to mind: how will social networks affect the acculturation process among Hispanics? The ability to keep in touch with family and friends from countries-of-origin via email, Skype and online [...]
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LOS ANGELES, CA – Transitions Optical has partnered with Dr. Aliza for a new Salud Visual channel that provides U.S. Hispanics with eye health information from a user-friendly point of view on the celebrity doctor’s web site www.VidaySalud.com.
Transitions Optical has provided VidaySalud.com with years of medical data and research on eye health, ensuring that the [...]
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ATLANTA, GA- The Alliance for Digital Equality (ADE), announced the appointment of Howard Wright, VP of Global Business Development at Qualcomm to Board of Advisors and Harriette Watson as Technology Officer
Mr. Wright, Vice President of Global Business Development at Qualcomm
Incorporated is responsible for fostering relationship and constructing deals between Qualcomm and their partners across wireless, [...]
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MEMPHIS, Tenn. – Univision Radio and its radio stations around the country will join the fight against childhood cancer during the Promesa y Esperanza (Promise and Hope) national CSR radiothon, to be held on March 4-5, 2010, benefiting St. Jude Children’s Research Hospital.
Univision Radio will host this annual initiative to help St. Jude in its [...]
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BOSTON, MA ― From Acton to Andover, voters packed the polls during last month’s special election to replace the late-Sen. Edward Kennedy. Election officials reported record turnout in a race that resulted in the stunning victory of Republican Scott Brown over Democrat Martha Coakley.
But in Chelsea, Lawrence and New Bedford, cities with sizable Latino populations [...]
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CINCINNATI, OH– Each year, thousands of Latinos move to the United States. For many Latina immigrants, learning new skills is key to helping them and their families successfully adapt to their new environment.
Starting in February P&G and its Tide and Downy brands are helping LULAC (League of United Latin American Citizens) to create “Entre Comadres”–a [...]
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COLUMBIA, MD – Arbitron Inc. announced the free download availability of its “Hispanic Radio Today 2009, How America Listens to Radio” and “Black Radio Today 2009, How America Listens to Radio” studies. Both are available for download at www.Arbitron.com. Both of the studies feature Portable People Meter(TM) (PPM(TM)) data information for the first time.
“Ethnic formatted [...]
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ORLANDO, Fla– Hard Rock International launches Shakira Artist Spotlight T-Shirt and Bracelet through the Artist Spotlight program, beginning February 2010. The merchandise will benefit Shakira’s Fundacion Pies Descalzos, an organization devoted to finding and providing opportunities for children who are victims of violence in Colombia.
“I’m proud and excited to continue my partnership with Hard Rock [...]
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WASHINGTON, D.C. — After ten years of service Mickey Ibarra & Associates has changed its name to the IBARRA STRATEGY GROUP (ISG) — a government and public affairs firm providing strategic advocacy services to corporate and non-profit clients.
“Having provided our clients with superior service for success since
2001, today we launch ISG, open a [...]
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MEXICO CITY– Fundacion Azteca, the non-profit arm of Grupo Salinas, raised over 3 million dollars during the 54 Movimiento Azteca awareness and fundraising campaign to support the Fundacion Michou y Mau burn center.
The amount raised was above the initial goal of 5 million pesos
and will provide care for 40,000 children with severe burns.
The funds were [...]
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WASHINGTON, D.C. –The National Hispana Leadership Institute (NHLI) with the support of the American Express Foundation, NHLI is launching the ALL IN Program (Advancing Latina Leadership in Nonprofits), in an effort to address the under representation of Latina professionals in the nonprofit sector.
It is estimated that the nonprofit sector will need about 500,000 new senior [...]
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WASHINGTON, DC – Univision Communications unveiled tan unprecedented Hispanic education CSR initiative this week called ‘Es El Momento’ (The Moment is Now). The multi-platform, multi-million dollar three-year national education initiative aims to improve academic achievement among K-12 Hispanic students with a specific focus on increasing rates of high school graduation, college readiness, college completion and [...]
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C-Com Group Inc., a Miami based full-service marketing communications agency, is seeking a Jr. Account Exec / Hispanic PR / Spanish.
If interested, please contact Info@ccomgroupinc.com
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CHICAGO, IL – Multicultural sports and events marketing agency Cardenas Marketing Network (CMN) has entered into a multi-year partnership with the Asociacion del Futbol Argentino (Argentine Football Association, AFA).
The agreement marks the first-ever strategic partnership by AFA in the U.S. and includes the organization of international matches featuring two-time FIFA World Cup Champion Argentina through [...]
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Tribune Co.’s Spanish-language select market coverage product, Fin de Semana, is expanding its distribution in the Chicago market from 300,000 to 335,000 starting in March.
Hoy’s Chicago edition has also expanded its Monday through Thursday distribution by 13%.
New bilingual weekly, Back of the Yards Newspaper, launched on February 17th, aiming to cover local neighborhood news. It [...]
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HOUSTON– Hispanic college students can win tickets in Adelante! Fund essay/video contest about Latin America through the Continental Airlines 2010 essay/video contest, “Destino: Latinoamerica” (“Destination: Latin America”). The contest will incorporate the use of social media and the Internet to promote the winning videos and essays.
The first-prize winner will receive four Continental Airlines tickets for [...]
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By Henry Cardenas
CEO, Cardenas Marketing Network
When Ricky Martin’s “Livin La Vida Loca” hit the airwaves in 1999, becoming an instant success particularly with non-Latino fans, few brands realized just how big an impact that would have — long term. The song was a hit, sure, but Ricky had been a pop icon throughout Latin America [...]
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The event will feature influential and thought-provoking keynote speaker Tricia Rose, Professor of Africana Studies, Brown University, with the topic, “Joys and Challenges of Building a Just & Diverse Community.” The conference will have interactive workshops to help attendees move along in their careers and insightful panels that will offer essential takeaways.
Also present will be [...]
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SAN CLEMENTE, CA – In a departure from years past, the California Milk Processor Board (CMPB) – creators of GOT MILK? and TOMA LECHE (Drink Milk) – will launch an integrated marketing campaign for a new ‘More than Just Milk’ (Mucho Mas Que Leche) campaign targeting the state’s 13 million Latinos.
“In the past, we’ve mainly [...]
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CHICAGO, IL -Ford Motor Company’s corporate social responsibility work has earned it the 2010 Corporate Visionary Award from the U.S. Hispanic Leadership Institute. The award will be presented to the Ford Motor Company Fund during the 28th USHLI Conference at the Sheraton Chicago Hotel & Towers in Chicago.
The Corporate Visionary Award recognizes Ford Motor [...]
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FREEHOLD, NJ – The AT&T Foundation is giving HISPA an AT&T CARES grant of $5,000. HISPA’s mission is to inspire students by enabling Hispanic and Latino role models to participate in education programs within our communities.
The AT&T CARES Special Grants Program was established in 2007 to recognize the value that employee volunteerism brings to the [...]
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