Study says more recruiting of underrepresented minorities needed at U.S. medical schools

ANN ARBOR, MICH.– The number of underrepresented minorities among U.S. medical school faculty and practitioners still remains markedly low when compared with U.S. population, despite initiatives and the increasing diversity in U.S., U-M researchers say.

Moreover, the level of underrepresented minorities currently being trained in medicine is unlikely to reverse those trends, according to a U-M analysis and commentary published this month in the journal Gastroenterology.

Underrepresented minorities that were primarily addressed include Black or African Americans, Hispanics or Latinos, American Indians, Alaskan or Hawaiian natives and other Pacific Islanders.

“The low representation and the stagnation of the numbers of Black and Hispanic faculty in U.S. medical schools is troubling,” said Juanita Merchant, M.D., Ph.D., professor in the departments of Internal Medicine and Molecular & Integrative Physiology at the University of Michigan.

“We need to plug the leaky pipeline that allows underrepresented minorities to escape before they can complete the process that allows them to go on to becoming medical or research faculty,” says Merchant, who co-authored the study with M. Bishr Omary, Ph.D., M.D., chair of the Department of Molecular & Integrative Physiology.

The underrepresented minority categories mentioned above only comprise about 7 percent of practicing physicians in the U.S., but those populations make up about 27 percent of the U.S. population. Similarly, in 2008, only 7.3% of all medical school faculty are underrepresented minorities.

A national effort led by the Association of American Medical Colleges sought to enroll 3,000 underrepresented minorities annually into U.S. medical schools by the year 2000. As of 2007, the number of admitted underrepresented minorities in medical schools was only 2,500. Of those, 6.4 percent were black, 7.2 percent were Hispanic and 0.5 percent were American Indians, Alaskan or Hawaiian natives and other Pacific Islanders.

“Academic medical faculty who are training the next generation of physicians as well as those delivering health care should reflect the diverse populations they will be serving,” Merchant says.

Another important point is that the percentage of male faculty outnumber female faculty dramatically. The percent of female faculty also declines from the instructor to professor rank, Merchant says.

“We have a huge number of women at the entry level, who just don’t make it up the ladder,” Merchant says.

Some of this is a preparation problem, Merchant says, and students in underrepresented communities need to be encouraged to study science and pursue biomedical fields. Once that pool has increased, strategies must be developed to retain trainees and potential faculty members.

“We know that Black physicians care for significantly more Black patients, and the same holds true for Hispanic physicians,” Merchant says. “We also know that minority populations may be more likely to have more serious health care problems, either because they delay care because of financial constraints or access to providers.

“So enhancing the pool of underrepresented minorities among faculty and physicians will likely help alleviate some of the disparities in the quality of care among those populations. Medical schools and government officials need to make this a priority.”

The article by Merchant and Omary provides detailed data from a variety of sources and also includes specific recommendations to both institutions and the underrepresented minorities themselves on how to reverse the current situation.

“We made a strong effort not only to highlight the problem but to also highlight specific recommendations that were assembled after consultation with several thought leaders nationally and locally,” Omary says.

Ad Networks Multiply: What’s The Difference?

By Joe Kutchera
President of dotGlobal

The new report from the Pew Hispanic Trust — Latinos Online — shows that 64% of all U.S. Hispanics use the Internet and that foreign-born Latinos have crossed the tipping point with 52% online. As the Hispanic audience grows, they seek new content and increasingly find and regularly visit foreign web sites.

Why is this happening?

“Search engines and social networking are making it easier for [U.S. Hispanic] consumers to find and consume content outside of their home country,” says Rafael Urbina, the CEO of Batanga. “As a result, country-specific brands, such as newspaper domains, are generating a significant portion of their traffic outside of their home market.”

“A large percentage of Hispanics visit sites from their country-o f-origin, to be informed, to keep in touch, to keep up on what’s going on in their countries and how that can affect their families,” says Marta Martinez, the CEO of StarMedia.

Because of this trend, a number of ad networks have opened shop to serve the needs of advertisers looking to reach these Hispanics visiting foreign (mostly Latin American) web sites. In this article, I will answer a few questions about and then compare the leading ad networks that focus on the U.S. Hispanic market in the chart below.

Do Hispanics online care where web sites are based?

“The reality is that the user is not very concerned with where the site is from. They are looking for content and services that are relevant,” says Fernando Rodriguez, the C E O of Terra. “U.S. Hispanics have very strong ethnic pride that translates into their interest for culturally relevant content. This means that they will visit sites from their country of origin, in addition to some from other countries, including of course the U.S.”

“Given that the Internet is a global medium, we believe the trend [of globalization] will continue for many years,” says Urbina of Batanga. “The abundance of relevant international content will continue to attract U.S. Hispanics while content created for U.S. Hispanics will in turn attract those in Latin America and Spain.”

What are the benefits of an online advertising network?

Provide scale and reach for big campaigns

Allow marketers to quick l y and efficiently optimize campaigns

Lower CPM’s

Utilize behavioral and contextual targeting with access to multiple types of inventory

Country-of-origin targeting

Specialized networks can provide mobile and video ad inventory

What are the benefits of working with a premium site?

Greater control of where your ad runs

Content integration (beyond display advertising)

Sponsorship opportunities (Adjacencies to premium content)

Integration on emerging media like mobile and video

And what are the drawbacks?

In the case of ad networks, the main minus is limited transpar e ncy (depending upon the reporting of the ad network). Ideally, you want to ask for contextual and behavioral reports as well as reporting by site. “Being transparent allows the advertiser to know exactly where their ads are running, at all times,” says Martinez of StarMedia, which promotes itself as a completely transparent network.

In the case of premium sites, the drawbacks include higher CPM’s and limited inventory as no single Hispanic site reaches more than 20% of the Hispanic audience online. In addition, it’s harder to scale with individual sites because of the challenges in dealing with multiple points of contact.

While Yahoo en Español doesn’t offer a network per se, according to Chris Emme, Yahoo represents,, Walmart . com and and can behaviorally target U.S. Hispanic users across those sites and (in English).

What’s ahead for Hispanic ad networks? Christopher Stanley, CEO and Founder of Alcance Media Group, says, “We have seen a significant number of requests from marketers and completed campaigns based on specific country of origin targeting.” Stanley adds, “I do see an increase in the number of sites for specific countries such as Cuba or Venezuela that are being operated from the U.S.”

Online ad networks graph

Why the Federal Government Can’t Recruit and Retain Hispanic-Americans

The U.S. is subject to powerful cultural forces rooted in demographics and ethnicity. Nowhere is the influence of these cultural crosswinds more evident today than in our growing Hispanic population and its increasing claim on a share of the American Dream. By the numbers, Latinos are the dominant minority group in the nation, totaling more than 15 percent of the population, a proportion that continues to grow at an unprecedented rate. They make up just under 13% of the U.S. workforce nationwide, certainly a significant portion but still lagging their overall share in the American population.

But the participation of Hispanic-Americans in the federal workforce is a different story. According to the latest data (2008) from the U.S. Office of Personnel Management, Latinos make up barely 8% of the Federal workforce. In recent years, a number of high-visibility initiatives have been directed at the challenge of Hispanic participation, but the numbers continue to lag. Despite their seeming best efforts, Federal agencies have generally made little progress in recruiting and retaining Hispanic employees over the last decade.  To read the full story click here.

Internship Opportunity: NY marketing agency seeking social media marketing intern

Internship posted January 28, 2010


New York marketing agency PENTG (The Phoenix Group) is seeking a social media/internet marketing intern. Must be well-versed in all the social media platforms and be able to maintain, update and expand the social media presence of our firm and our clients. Please contact me via Twitter at @rodrigos718

Hispanic Media Profile: Latino Leaders Magazine Editor in Chief Eric Baca

This week’s Hispanic Media Spotlight is with Eric Baca, editor in chief of Latino Leaders Magazine. Latino Leaders Magazine is a member publication of the National Association of Hispanic Publications (NAHP), which is hosting its annual convention this year in Albuquerque, NM, March 10 to 14.  To register for this national convention, which brings many of the leading Latino publishers together every year, go to Leaders logo

HPRB: What is the circulation, frequency and geographic scope of your magazine?

ANSWER: As of June 2009, our circulation is 204,000 readers. Latino Leaders is a national publication with readership in every region of the country — Southwest, Northeast, etc. Currently, we are producing between seven and nine editions each year.

HPRB: What makes your magazine stand out?  What is your unique value proposition?

A: Since its inception in 2000, Latino Leaders has successfully featured the most prominent Latino leaders in the country, including politicians and CEOs of Fortune 500 companies. Perhaps, though, Latino Leaders most significant quality is its unique ability to seek out those lesser known, although very relevant leaders in various industries — education, finance, advertising and many more. The indexes we publish in nearly all editions highlight this strength very well. What we offer, then, is access, access to that level of leadership which otherwise might be unattainable. The profiles give insight into the professional and personal lives of these leaders, many who are inspiring the next generation of leadership.

HPRB: What is the demographic profile of your key readership audiences?

A: Before 2010, our readership was very similar to our content — those whom we interviewed were also readers. Now, however, we realize a certain responsibility to both target and highlight the up-and-coming Latinos. Much of our feedback is about how one becomes a leader, how one gets on that path. By passing on these stories of proven leaders, the younger generation, those future leaders, are getting exposed to those. All of that is not to say that we have strayed from our core readership, which includes state and federal politicians, Latinos working in global markets as well as professors of prestigious universities.

HPRB: What is your publication’s web address and how frequently do you update your web site?

A: Our Web site address is We currently update our Web site bi-monthly.

HPRB: What is your approach to publishing news content online?  How often do you post stories and what percent of your print stories do you post?

A: Latino Leaders Magazine has always believed that it was more than just a magazine. The stories and content offer advice and guidance for many. For that reason, we publish the entire contents in a digital version, which is available on our Web site free of charge. For those looking just to get a sample of whom our magazine targets and features, we offer those on the Web site as well.

HPRB: Who are some of the key media contacts at your publications and what kinds of stories/topics that each of them covers?

A: All media inquiries should be directed to the editor, Eric Baca. Latino Leaders Magazine is always open to reviewing potential story ideas.

HPRB: What topics are of special interest to your publication and which ones are definitely not?

A: In keeping with its 10-year heritage and mission, Latino Leaders is open to all stories that demonstrate or convey a spirit of leadership regardless of industry. Topics like celebrity news and other pop-culture items are not often published. More than that, Latino Leaders Magazine prides itself in offering content that no other outlet can offer. For that reason, stories of Latinos championing various segments of industry will always be in-fashion for the duration of the magazine.

HPRB: What are the best days and hours to reach your staff with a specific type of story or interview?  What is the worst?

A: Latino Leaders Magazine is open Monday through Friday, 9 a.m. to 5:30 p.m. (CST). The editor, Eric Baca, handles and receives all story suggestions both over the phone and email. Aside from the weekend, Latino Leaders Magazine is open to all inquires during business hours or anytime by email.

HPRB: What are your policies in terms of accepting press kits, photos and/or multimedia video files?

A: Latino Leaders Magazine is always accepting press kits and other related materials. There are currently no standing policies regarding submission of other related media.

HPRB: Is there anything you would like to add about your publication or about working with your magazine?

A: Latino Leaders Magazine is always looking for new ways to implement and spread its message of the growing amount of Latino leaders in this country. We welcome support in the form of friendships, partnerships and other alliances that might help us achieve this mission. In addition to the magazine, Latino Leaders also hosts four annual events that honor and award those Latino leaders who have made significant contributions to his or her specific areas.

Economic inequalities argue for changes in public spending

NEW YORK– Analysis of government economic data by The Opportunity Agenda, a New York-based public interest group, finds that national measures of opportunity are in decline and that unequal barriers to opportunity facing women and people of color do not rise or fall with the overall economy. Released on the occasion of President Obama’s first State of the Union speech, a report analyzing updated equality indicators from The State of Opportunity in America concludes that economic recovery efforts must address racial and gender gaps in opportunity, as well as overall national indicators in employment, wages, poverty, and education.

“The findings refute the conventional wisdom that stark racial and
gender disparities will naturally diminish or disappear if the overall
economy improves,” said Alan Jenkins, Executive Director of The
Opportunity Agenda. Continued Jenkins, “Promoting greater and more
equal opportunity must become an important and explicit consideration
in future public investments and programs. Opportunity doesn’t just
happen, it requires bold leadership, innovative ideas, and public

Key indicators contained in The State of Opportunity in America show
starkly different levels of opportunity in some communities, and
trends that diverge from those of the broader economic crisis:

 –  While the overall unemployment rate increased 2.6%, from 7.4% in
     December 2008 to 10% in 2009, the increase in unemployment was
     significantly higher for African Americans and Latinos.  African
     American unemployment increased 4.1%, from 12.1% to 16.2%,    
   Latino unemployment increased 3.5%, from 9.4% to 12.9%
–  At the end of 2008, women, with a poverty rate of 14.4%, were 20% more
     likely than men, with a poverty rate of 12%, to live in poverty.  Yet,
     this staggering gap is actually a slight improvement from 2007, when
     women were 24% more likely than men to live in poverty.

 –  Racial and ethnic gaps in educational attainment, a key tool in
     surviving an economic downturn, persisted in 2008.  African American
     young people were 55% as likely as white young people to have obtained
     a bachelor’s degree, and Latino young people were 33.3% as likely as
     white young people to have obtained a bachelor’s degree, rates that
     were statistically similar to 2007.


Fundacion Azteca America teams up with MALDEF for regional census push

WASHINGTON — Fundacion Azteca America is joining forces with the Mexican-American Legal Defense Fund (MALDEF) for a targeted 2010 Census push that includes the distribution of 40,000 bilingual educational leaflets in Washington DC, San Antonio and Los Angeles.

“We’re coming down to the final stretch of the 2010 Census activities and we want to continue to bring home to our community the importance of this year’s count,” said Luis J. Echarte, Chairman of Fundacion Azteca America and Azteca America Network.

The leaflets include three principal messages about the upcoming count: 1) Important, 2)Safe and 3)Easy; as well as the “Cuentate” or “Be Counted!” slogans that have been used by Fundacion Azteca America and MALDEF in different campaigns, in addition to the official U.S. Census “It’s in our hands” or “Esta en nuestras manos” slogan.

Also included in the information are the local MALDEF Census hotlines in each of the three target markets.

“The 2010 Census will shape the nation for the next decade, determining political representation as well as the availability of important government services.  Being counted is critical to the future progress of the Latino community,” said Thomas A. Saenz, President & General Counsel of MALDEF.

The leaflets will be distributed at places and events with high concentrations of Latino residents, including festivals, conferences, food banks and senior citizen centers, to name a few.

Hispanic PR Job Alert: Several positions at Newlink Group in Miami

The following opening was posted on January 27


Looking to hire PR professionals at a Manager/Director level at Newlink Communications in Miami, FL, for top notch entertainment/public affairs accounts. If you know of anyone looking for a job pls send resumes to

Golden World Awards 2010 For Excellence in PR call for entries

The 2010 IPRA Golden World Awards for Excellence offer world-wide recognition and acclaim to world-class public relations programmes.

The 2010 competition, conducted by the International Public Relations Association, is open to local, regional, national or international public relations programmes carried out or completed in 2009/2010.

Companies, associations, private institutions, NGOs and government bodies anywhere in the world are eligible to submit entries for the Golden World Awards. Public relations firms and consultancies may enter on behalf of clients and share honours with them.

Participants may submit as many individual entries as they wish. IPRA welcomes the submission of programmes previously entered in other awards competitions. The Golden World Awards contest offers broad international recognition to campaigns honoured separately at a national level.

For more information or to submit an entry, please click here.

Ronald McDonald House Charities awards nearly $3 Million

OAK BROOK, Ill. — Ronald McDonald House Charities announced the awarding of 15 new grants totaling $2.9 million to support non-profit organizations making an immediate, positive impact on the lives of vulnerable children in the areas of health prevention and promotion, clinical treatment and education in various countries around the world.

“Today’s children face a range of health problems, from malnutrition
to malaria to HIV/AIDS. While the prevalence of problems varies by
region, one thing remains clear: the need to help the world’s children
is an ever-present endeavor. Through its global grants program, Ronald
McDonald House Charities has made a measurable impact in improving the
health and well-being of children,” said Alan A. Harris, M.D.,
professor of medicine, hospital epidemiologist, Department of Internal
Medicine/Infectious Disease, Rush University Medical Center and RMHC
Board of Trustees member.

 “RMHC recognizes the important role their organization can play in
addressing gaps in critical care and support for children and families
through the financial support of other non-profit organizations, in
addition to the core programs and services their Charity offers. With
the economic uncertainty and in underdeveloped countries, the needs of
children continue to grow. Only working together and leveraging our
collective resources can non-profit organizations and foundations
truly make a difference,” said Susan Hayes, president and CEO,


Cox, Matthews introduces to market scholarly titles

Cox, Matthews, and Associates, Inc., the publisher of DIVERSE: Issues in Higher Education, has announced the launching of its new website, The company positions the site as “the premiere online shopping source for books from publishers of scholarly works,” offering a comprehensive list of titles on issues related to diversity in higher education. Books on a variety of other scholarly, intellectual and technical topics will also be available.

“What we are doing is adding another component to our offerings for our audience,” said William E. Cox Sr., president and co-founder of Cox, Matthews, and Associates, Inc. “We want to operate as a fully functioning higher education book distributor that will focus on academic and scholarly titles. We will be servicing the needs of commercial presses, professional and educational organizations, university publishers and small presses.”

Cox noted that CMA is celebrating its 25th anniversary in magazine publishing this year and that the new e-commerce website is part of a series of new offerings the company plans, beginning in 2010.

He added that the book site would be “more than just a compilation of books and titles.” will also feature reviews, profiles and other articles related to academics and the world of publishing scholarly, intellectual and technical books. The website developers and editors also plan to add multimedia and other content to serve the higher education and business audiences.

“We will have editorial content, blogs and social networks (including Facebook) that will be of interest to the people who already read our higher-education news through and who are attracted to to buy books and read about books for the scholar and intellectual,” Cox said. To read more about this story, click here.

Gift of Hope hires San Jose PR for Hispanic campaign

CHICAGO – Gift of Hope, a leading organization that coordinates organ and tissue donation in Illinois and northwest Indiana, has selected San Jose Public Relations (SJPR) as its primary Hispanic agency of record for an integrated public relations program. The 2010 effort will consist of media relations, grassroots outreach and community relations and will aim to maintain a more constant awareness around Gift of Hope and its mission.

As an organ procurement organization, Gift of Hope is one of 58 non-profit agencies that make up the nation’s organ donation system. Through the United Network for Organ Sharing, these agencies work together to get donated organs to patients in need.

“We’re excited to extend the reach of our existing Hispanic programs to overcome misperceptions in the market and raise awareness around the need for organ donation,” said Raiza Mendoza, Hispanic coordinator for Gift of Hope. “I have the privilege of working closely with patients on the waiting list, the families of donors and those who have received a life-saving transplant, and I’ve already begun to see how this type of outreach can encourage more families to take steps toward becoming organ donors.”

The assignment follows an initial project that SJPR recently completed for Gift of Hope around National Donor’s Sabbath in November 2009. The annual weekend-long event focuses on churches and faith leaders around the country to help spread the word about organ donation. Through a Chicago initiative, SJPR helped Gift of Hope establish important relationships with Hispanic churches, reaching thousands of congregation members. This grassroots outreach leveraged an important touch point for the Hispanic community and helped dispel misperceptions around faith as an obstacle to donation. A media relations effort leading up to National Donor’s Sabbath broadened news coverage for Gift of Hope and reached nearly two million Hispanics.

“It was such a pleasure working with Gift of Hope on our first project and raising awareness about such an important issue,” said Jennifer Woods, executive vice president of SJPR. “We’re excited to continue this effort because we’ve seen the powerful emotion that these programs can evoke among not only our target audience, but our target media too.”