SECAUCUS, NJ- Hispanic food giant Goya Foods marked the Christmas season by conducting a series of Hispanic CSR programs to benefit charities in the Tri-State area. In keeping with its decades-long commitment of supporting local communities Goya partnered with the New York Mets to donate 5,000 pounds of products to City Harvest, an organization that distributes food to pantries throughout New York City. In addition to the food drive 3,000 toys were distributed to children in New York and New Jersey through Goya's
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Goya Foods marks Christmas with huge Tri-state Hispanic CSR initiative
12/30/2009 By Leave a Comment
Black AIDS Institute will kick 2010 off with national platform to build Black AIDS Awareness
12/30/2009 By Leave a Comment
LOS ANGELES, CA - Martin Luther King Jr. weekend will mark the kick-off of the Black AIDS Institute's National Trump AIDS Bid Whist Tournaments in Atlanta and across the country. Bid Whist as it exists today is a form of an underground card game made popular during the times of slavery.
The Trump AIDS tournaments are a platform to mobilize Black communities to raise funds and build awareness in the fight against HIV/AIDS. Tournament participants are encouraged to get involved with ending the AIDS epidemic in the
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PRSA’s merger of multicutural division causes rift
12/29/2009 By Leave a Comment
NEW YORK, NY - Some members are disputing the Public Relations Society of America (PRSA) decision to integrate its Multicultural Communications Section (MCS) into its Diversity Committee. Last week, PRSA said it would combine the units due to a failure of the multicultural section to meet financial and other benchmarks. To read the full paid story from PR Week click here.
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Hispanic entertainment PR firm CEO opens her own record label Trevino Music Group
12/29/2009 By Leave a Comment
LOS ANGELES, CA - Hispanic entertainment PR firm CEO Reyna Trevino has opened her own record label Trevino Music Group, which is being distributed through Universal Music Group.
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10 Things Retailers Should Know
12/28/2009 By Leave a Comment
By Alvaro Cabrera
Executive director of integration, Dieste, Inc.
1. U.S. Hispanic spending power growth has significantly outpaced non-Hispanic with an average of $5 more per basket.
On average, Hispanics spend 13% more than GM consumer in the CPG category. As food plays an important role in Latino culture and they tend to have higher monthly food expenditures than non-Hispanics.
Hispanics also spend more than the GM on clothing because of their higher proportion of children and their younger demographic
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WDNA-FM arrives in Miami to document stories of Latinos
12/27/2009 By Leave a Comment
MIAMI, FL– StoryCorps, a national initiative to document the unique stories of Americans, will record the stories of Miami’s Latino residents as part of its Historias Initiative January 7 - 30, 2010. Historias, which means ‘story’ in Spanish, is an ongoing initiative to capture and celebrate the diversity of Latinos culture.
The StoryCorps MobileBooth – an Airstream trailer outfitted with a recording studio – will be parked at the Wolfson Campus of Miami Dade College for four weeks. Reservations can now
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Hispanic PR blog weekend recap
12/26/2009 By Leave a Comment
Top stories for the week of December 21-25, 2009
December 25
Black Broadcasting Network launches on Verizon FiOS TV VOD
Nevarez Communications will represent Latina celebrity chef Cielito Rosado
December 24
Tamales for Christmas are a true Texas tradition
Azteca America CSR program returns largest toy drive in Mexico to L.A.
December 23
Singer Jose Feliciano issues statement condemning holiday message of hate and racism
HP: Our Webcams Are Not RacistDon’t mess with Texas: More
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Black Broadcasting Network launches on Verizon FiOS TV VOD
12/25/2009 By 1 Comment
HOUSTON - The Black Broadcasting Network (BBN), an African American owned and operated Cable Network by Pioneers, Entertainment Attorney Ricky Anderson and Yusef Muhammad, is now available on Verizon FiOS TV Video on Demand (VOD).
BBN is available nationwide (from New York to Los Angeles) on Verizon FiOS TV. The 24/7 network targets an underserved urban 18-34 demographic. BBN programming will focus on popular entertainment and a variety of program genres featuring African American and Latino artists, casts,
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Nevarez Communications will represent Latina celebrity chef Cielito Rosado
12/25/2009 By 3 Comments
Miami, FL – Hispanic PR firm Nevarez Communications has been selected to represent Latina celerity chef and internationally known television personality, Cielito Rosado.
Puerto Rican-born celebrity chef Cielito Rosado began her culinary career in 1991, with a cooking segment on Univisión. In 1999 she moved to WAPA-TV where she launched two cooking shows, “Las Sabrosuras de Cielito” and “Cielito What’s Cooking” which are broadcast to the United States on WAPA América during prime time on weekends.
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More reasons why Dallas is the host city for the 2010 Hispanic PR & Social Marketing Conference
12/25/2009 By Leave a Comment
Other top reasons why Dallas is a terrific choice for the first ever Hispanic PR & Social Marketing Conference, May 10-12, 2010.
Dallas is the top visitor and leisure destination in Texas.
Dallas was noted as one of the top 44 destinations in the world to visit in 2009 by the New York Times. To see the story and read about why Dallas made the list visit:
http://www.nytimes.com/interactive/2009/01/11/travel/20090111_DESTINATION S.html?scp=5&sq=%22Places%20to%20Go%22&st=cse
11 entertainment
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Tamales for Christmas are a true Texas tradition
12/24/2009 By 1 Comment
Forget the fruitcake and nix the nog. In Texas, it wouldn't be Christmas without tamales.
While shoppers from Washington to Maine swarmed the malls the day after Thanksgiving, many Texans were lining up to order — or make — Christmas Eve tamales. The corn masa-and-meat bundles — individually wrapped in corn husks and then steamed — are part of the traditional Mexican celebration of las posadas, which commemorates Mary and Joseph's search for shelter before the birth of Jesus.
Rhett Rushing, folklorist at
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Azteca America CSR program returns largest toy drive in Mexico to L.A.
12/24/2009 By Leave a Comment
LOS ANGELES, CA - With 15 years of history, the "Jugueton" goes binational and returns to Los Angeles to exceed its goal of collecting and distributing 15 million new toys
-Collection centers at Azteca America Los Angeles, The Mexican Consulate of Los Angeles and Plaza Mexico
-Invited guests at Plaza Mexico include surprise talent, community leaders and more
Toys will also be distributed to non-profit organizations including: the American Cancer Society, Los Angeles Children´s Hospital, Padres Contra El Cancer,
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