The PR industry’s premier source for Hispanic PR news and views
From the monthly archives:
SECAUCUS, NJ- Hispanic food giant Goya Foods marked the Christmas season by conducting a series of Hispanic CSR programs to benefit charities in the Tri-State area. In keeping with its decades-long commitment of supporting local communities Goya partnered with the New York Mets to donate 5,000 pounds of products to City Harvest, an organization that [...]
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LOS ANGELES, CA – Martin Luther King Jr. weekend will mark the kick-off of the Black AIDS Institute’s National Trump AIDS Bid Whist Tournaments in Atlanta and across the country. Bid Whist as it exists today is a form of an underground card game made popular during the times of slavery.
The Trump AIDS tournaments are [...]
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NEW YORK, NY - Some members are disputing the Public Relations Society of America (PRSA) decision to integrate its Multicultural Communications Section (MCS) into its Diversity Committee. Last week, PRSA said it would combine the units due to a failure of the multicultural section to meet financial and other benchmarks. To read the full paid [...]
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LOS ANGELES, CA – Hispanic entertainment PR firm CEO Reyna Trevino has opened her own record label Trevino Music Group, which is being distributed through Universal Music Group.
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By Alvaro Cabrera
Executive director of integration, Dieste, Inc.
1. U.S. Hispanic spending power growth has significantly outpaced non-Hispanic with an average of $5 more per basket.
On average, Hispanics spend 13% more than GM consumer in the CPG category. As food plays an important role in Latino culture and they tend to have higher monthly food expenditures [...]
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MIAMI, FL– StoryCorps, a national initiative to document the unique stories of Americans, will record the stories of Miami’s Latino residents as part of its Historias Initiative January 7 – 30, 2010. Historias, which means ‘story’ in Spanish, is an ongoing initiative to capture and celebrate the diversity of Latinos culture.
The StoryCorps MobileBooth – an [...]
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Top stories for the week of December 21-25, 2009
December 25
Black Broadcasting Network launches on Verizon FiOS TV VOD
Nevarez Communications will represent Latina celebrity chef Cielito Rosado
December 24
Tamales for Christmas are a true Texas tradition
Azteca America CSR program returns largest toy drive in Mexico to L.A.
December 23
Singer Jose Feliciano issues statement condemning holiday message of hate [...]
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HOUSTON – The Black Broadcasting Network (BBN), an African American owned and operated Cable Network by Pioneers, Entertainment Attorney Ricky Anderson and Yusef Muhammad, is now available on Verizon FiOS TV Video on Demand (VOD).
BBN is available nationwide (from New York to Los Angeles) on Verizon FiOS TV. The 24/7 network targets an underserved urban [...]
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Miami, FL – Hispanic PR firm Nevarez Communications has been selected to represent Latina celerity chef and internationally known television personality, Cielito Rosado.
Puerto Rican-born celebrity chef Cielito Rosado began her culinary career in 1991, with a cooking segment on Univisión. In 1999 she moved to WAPA-TV where she launched two cooking shows, “Las Sabrosuras de [...]
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Other top reasons why Dallas is a terrific choice for the first ever Hispanic PR & Social Marketing Conference, May 10-12, 2010.
Dallas is the top visitor and leisure destination in Texas.
Dallas was noted as one of the top 44 destinations in the world to visit in 2009 by the New [...]
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Forget the fruitcake and nix the nog. In Texas, it wouldn’t be Christmas without tamales.
While shoppers from Washington to Maine swarmed the malls the day after Thanksgiving, many Texans were lining up to order — or make — Christmas Eve tamales. The corn masa-and-meat bundles — individually wrapped in corn husks and then steamed — [...]
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LOS ANGELES, CA – With 15 years of history, the “Jugueton” goes binational and returns to Los Angeles to exceed its goal of collecting and distributing 15 million new toys
-Collection centers at Azteca America Los Angeles, The Mexican Consulate of Los Angeles and Plaza Mexico
-Invited guests at Plaza Mexico include surprise talent, community leaders and [...]
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“I am filled with disgust that the HumanEvents.com website and Talk Radio Network producers Matt Fox and AJ Rice (‘The Fox and Rice Experience’) have utilized the joyful spirit of Feliz Navidad without authorization to spread a message of racism and fear during the Christmas season. While I am reluctant to draw any further attention [...]
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HP is responding to claims that the facial-tracking technology used by its Webcams is somehow racist.
A YouTube video uploaded earlier this month showed a Webcam, identified as being an HP model, failing to follow a face when the person on-screen was black. When a white woman stepped in front of the same camera, the facial-tracking [...]
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NEW YORK, NY – Americans, it seems, still have a love affair with the West. Texas and Wyoming were the big winners in the Census Bureau’s annual population estimates, which were released on Wednesday.
In the year ended July 1, Texas added more people than any other state, and Wyoming had the highest growth rate in [...]
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WASHINGTON- The Hispanic National Bar Association (HNBA) applauds the U.S. Department of Justice for investigating and prosecuting the 2008 murder of Luis Eduardo Ramirez Zavala, an immigrant of Hispanic origin and resident of Shenandoah, Pennsylvania.
Earlier this week, the U.S. Department of Justice announced that a federal grand jury returned multiple indictments against two teens and [...]
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The Public Relations Society of America (PRSA) will fold its “Multicultural Communications Section,” merging it into the organization’s Diversity Committee, PRNewser has learned.
In a terse statement, Kerri Allen, Co-Chair of Executive Committee for the Multicultural Communications Section said, “On the eve of 2010, what organization would scrap their multicultural initiatives? What’s next on the chopping [...]
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LOS ANGELES, CA – New Hispanic consumer sentiment tracking service LATINOMICS, a research tool announced this week by Garcia Research and Santiago ROI, reveals that Latinos hit hard by the recession close 2009 with mixed perceptions about their well being and where the country is headed by generally support Obama. (The initial wave, a national [...]
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THE FOLLOWING JOB ALERT WAS POSTED ON DECEMBER 24, 2009 BY LAGRANT COMMUNICATIONS
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LAGRANT COMMUNICATIONS, Multicultural Communications Strategist (Princeton, New Jersey)
Job Title:
Multicultural Communications Strategist
Background and Summary:
At the Robert Wood Johnson Foundation, we focus on the pressing health and health care issues facing our country. As the nation’s largest philanthropy devoted exclusively to improving the [...]
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WASHINGTON, DC – New research from the Pew Hispanic Center shows that from 2006 to 2008, internet use among Latino adults rose by 10 percentage points, from 54% to 64%. In comparison, the rates for whites rose four percentage points, and the rates for blacks rose only two percentage points during that time period. Though [...]
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THE FOLLOWING INFORMATION WAS SUBMITTED BY PORTER NOVELLI LOS ANGELES – HISPANIC MARKETING GROUP
SENIOR ACCOUNT EXECUTIVE
Porter Novelli Los Angeles
Porter Novelli has an immediate need for a bilingual, bi-cultural Senior Account Executive in the Hispanic marketing group of our Los Angeles office.
Duties and Responsibilities
Plan and execute client activities in a timely, efficient and high quality manner [...]
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ST. PAUL, Minn. -The Northwest Area Foundation has awarded $300,000 to the National Association for Latino Community Asset Builders (NALCAB) of San Antonio, Texas. The grant will fund asset-building organizations serving low-income Latino communities and professional development opportunities, including a fellowship program for practitioners. Kevin Walker, president and CEO of Northwest Area Foundation says the [...]
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