The PR industry’s premier source for Hispanic PR news and views
From the monthly archives:
MIAMI, FL – Maya Publishing Group announced that starting December 4, 2009 it will launch the web site of its Record Semanario magazine, the first and only weekly soccer magazine aimed at Latino men ages 18-34. The web site, www.revistarecord.com comes loaded with the most complete information on Mexican and international soccer and the MLS, [...]
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The Minority Media and Telecommunications has asked the FCC not to accept applications specifying channels 5 and 6 in its January 2010 filing window for low-power TV stations and TV translators, and would also like the FCC to delay processing those applications in the August 25, 2009 window.
MMTC Exec. Director David Honig notes in the [...]
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CHICAGO, IL – Coors Light is partnering with Daddy Yankee to promote the artist’s release of a new single, “Grito Mundial,” as a prelude to the launch of his new album, “Daddy Yankee Mundial,” slated to be on the market in early 2010.
Coors Light En Exclusiva (In Exclusive) is a series of VIP events taking [...]
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A new poll of Latino/Hispanic registered voters finds overwhelming consensus about the importance of health care reform and significant support for robust efforts in this direction. The poll, commissioned by the Robert Wood Johnson Foundation’s Center for Health Policy at the University of New Mexico, and impreMedia and administered by Latino Decisions, queried 1,000 Hispanic [...]
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Thousands of Hispanic fans wearing bright yellow T-shirts and waving Colombian flags crowded Homestead Miami Speedway Nov. 22 to root for Juan Pablo Montoya in Nascar’s final race of the season.
The Colombian driver finished 38th after a wreck, but helped pull in the largest proportion of first-time fans ever recorded at the racetrack: 55% compared [...]
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by James E. Garcia
Co-Author, “The State of Latino Arizona
Why should we care about the state of Latino Arizona?
For the record, “we” includes all Arizonans because Arizonans who happen to be Latino are part of our collective citizenry.
If you consider the demographic trends – the Latino population in Arizona grew 46 percent from 2000 to 2007, [...]
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By Joe Kutchera
President of dotGlobal
This fall, Coca-Cola launched an educational marketing initiative with the goal of helping Hispanics fulfill their dream of learning English. This is an important customer base as Hispanics represent one-quarter of Coke’s domestic U.S. sales. To launch the program, Coke partnered with Lexicon Marketing, the developer and marketer of Inglés sin [...]
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The same week Lou Dobbs suggested he would consider running for the White House in 2012, the former CNN anchorman appears to be softening his stance on his signature issue of illegal immigration.
In an interview with the Spanish-language network Telemundo gaining attention Wednesday, Dobbs told interviewer Maria Celeste he is one of the Latino community’s [...]
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Latinos in Orlando will be able to listen to round the clock news and commentary on baseball, fútbol (The other football otherwise known as soccer), basketball and boxing in Spanish, as an existing AM radio station goes next week from English-language talk on 1190-AM WAMT to ESPN Deportes.
ESPN Deportes announced they will completely flip the [...]
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This week’s Hispanic organization profile interview is with Priscilla Guajardo, co-founder of Austin’s FuturoFund. In addition to the FuturoFund, Guajardo is the associate director of development for the University of Texas. The fund’s co-founder is her husband John Michael-Cortez, a community relations official with Capital Metro.
Hispanic PR Blog: What is the FuturoFund and what [...]
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NORTHBROOK, IL – Allstate Insurance Company announced that it is once again encouraging volunteerism on Martin Luther King, Jr. Day, to be observed in cities across the country on January 18, 2010. As part of the company’s recognition of Dr. King’s vision and its own commitment to volunteerism, Allstate is also honoring four African-American volunteers [...]
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SACRAMENTO, CA - The Verizon Foundation, the philanthropic arm of Verizon, has awarded a $40,000 grant to of My Sister’s House, a non profit that serves the needs of Asian and Pacific Islander women and children impacted by domestic violence by providing a culturally appropriate and responsive safe haven and community services. The grant will [...]
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Barack Obama’s presidential campaign was one of several successful, modern-day political campaigns to break through racial barriers. Is this an indication that our nation is experiencing a generational shift toward political color blindness?
In Atlanta, long a nucleus of black political power, a December runoff election could result in the election of a white mayor for [...]
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HOFFMAN ESTATES, IL – Two surveys commissioned by Sears, one of Hispanics and the other of African Americans show that even in lean times like these holiday traditions are as important as ever.
Hispanic Survey Results
More than half (52 percent) of Hispanics feel that holiday traditions become more important in difficult economic times, according to the [...]
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IRVING, TX – Children benefitting from Big Brothers Big Sisters’ Hispanic Mentoring Program came together during a celebration held this past week at Gilbert Elementary in Irving, Texas to thank MetLife Foundation for a total of $1 million in grants supporting the organization’s nationwide Hispanic mentoring initiatives. The Little Brothers and Sisters (Littles) and Big [...]
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MEMPHIS, TN – “Love and forgiveness, that’s what it’s about.” This is how Academy Award winner Louis Gossett, Jr. describes “The Grace Card,” a movie currently filming in Memphis. Gossett plays George Wright, a civil rights pioneer and long-time activist minister who provides wisdom and advice to his grandson Sam, who’s chosen to follow in [...]
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MIAMI, FL – Former CNN host Lou Dobbs speaks exclusively to Maria Celeste on today’s edition of Telemundo’s “Al Rojo Vivo,” during his first Spanish-language television interview addressing his views on Hispanic issues. The outspoken anchor is expected to respond to the attacks from critics who condemn him for his controversial comments on immigration.
Video [...]
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NEW YORK, NY – Hispanic PR pro and My Latino Voice and WikiLatino parent company CEO Rosa Alonso will be a panelist on Lifestreaming and Social Media Marketing at Harvard Business School’s Cyberposium:15 on Saturday, November 21st at 3:30. Keynote speakers this year are Chad Hurley, co-founder of YouTube, and Jim Balsille, Co-CEO of [...]
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WASHINGTON, DC - Fannie Mae announced the company launched a Spanish version of its HomePath.com website designed to help more potential homeowners who speak Spanish purchase Fannie Mae-owned properties.
The new website in Spanish mirrors the English version of HomePath.com featuring an interactive search tool of Fannie Mae-owned properties nationwide, details about HomePath financing, a mortgage [...]
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CHICAGO, IL – The U.S. Department of Agriculture’s Economic Research Service (USDA) reported this week that almost one in four children living in the United States are food insecure. According to the 2009 report on Household Food Insecurity in the United States, there is a striking disparity in the prevalence of food insecurity among Hispanic [...]
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MIAMI, FL – Hispanic communications agency SiboneyUSA won the Silver Award for Best Overall Advertising Campaign in Consumer Press for its Power of the Human Voice (El Poder de la Voz), for Blue Cross and Blue Shield of Florida (BCBSFL). SiboneyUSA was recognized at the 2009 Medical Marketing & Media Awards presentation dinner Thursday, Oct. [...]
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MIAMI, FL - The Hispanic got milk? campaign has chosen Magalys Nodarse of Hialeah, FL as the lucky grand prize winner of the Milk Looks Good on You Sweepstakes. As part of her gift package, Magalys received an original Carolina Herrera design of her choice, a beauty makeover, a personalized gift from the designer, and [...]
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