The PR industry’s premier source for Hispanic PR news and views
From the monthly archives:
DALLAS, TX - Political analysis blog Latina Lista ( http://www.latinalista.net ) re-launched this week as an online niche news destination.
Founded by syndicated journalist Marisa Trevino, Latina Lista’s editorial mission is to elevate the voices of Latinas/os by featuring stories about or of interest to Hispanic readers, not found in mainstream media.
A newly redesigned homepage – retaining the signature [...]
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LOS ANGELES, CA – NAMIC (National Association for Multi-ethnicity in Communications) today announced the call for entries for the 2010 presentation of the NAMIC Vision Awards. Submissions are welcomed in 16 award categories presented in honor of original television programming that best reflects the increasingly diverse, multi-ethnic global viewing audience. Qualified submissions received by the [...]
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By Lauren Romero
Strategic Planner for Wave, cross-cultural experts of The Marketing Arm
The last time I posted here, I proposed that the world of U.S. Hispanics is so multi-dimensional, so complex, so much about living in multiple subcultures, that we now have to get beyond the initial simplifications marketers relied on to label and segment them.
Acculturation and language [...]
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ST. PAUL, MN – Believing that domestic violence will end only when it is no longer acceptable, Casa de Esperanza, a national Latina domestic violence organization based in Minnesota, launched its Hope Campaign to challenge people across the country to take action in their daily lives to create a world free from domestic violence.
Sponsored by [...]
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NEW YORK, NY – A nationwide survey of the American people released today by the Anti-Defamation League (ADL) finds anti-Semitic attitudes equal to the lowest level in all the years of taking the pulse of the American attitudes toward Jews.
The survey found that 12 percent of Americans hold anti-Semitic views, a decline from 15 percent [...]
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MIAMI, FL – Recent reports show disparities in the diagnosis and treatment of Alzheimer’s disease among Hispanic patients nationwide. A leading physician expert on care giving warns that Latinos face gaps in understanding of the disease and barriers to adequate care. Her new Spanish book offers basic, comprehensive education for Latinos facing dementia. “We already [...]
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WASHINGTON, DC – The National Hispanic Corporate Council (NHCC) has tapped Ray Celaya as its Interim President. In a short statment issued by the NHCC Vice President/COO Helen Trinidad said: “The NHCC is evolving to meet the needs of Corporate America. As such, an Interim President, Ray Celaya, has been identified to manage the day-to-day [...]
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ATLANTA, GA – The Southern Partners Fund (SPF) is celebrating 10 years of excellence in philanthropy in the Southeast by hosting the Inaugural Launch of the Social Justice Institute (SJI) on November 21, 2009. The SPF is a public foundation (501c3) committed to social change and equity for individuals and communities in the South. The organization’s mission [...]
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WASHINGTON, DC – The Advertising Council, in partnership with the U.S. Department of Health and Human Services’ (HHS) Children’s Bureau and AdoptUsKids, announced the launch of a campaign designed to encourage the adoption of African American children from foster care.
According to the Administration for Children and Families, there are currently 496,000 children in the foster [...]
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Target Market News announced it will host the 2009 African American Internet Marketing Summit on Thursday, Nov. 19th in Chicago at the Wyndham Hotel downtown. The all-day conference — the only such gathering of its kind in the nation — will feature some of the industry’s leading executives and companies in marketing, advertising, media, technology [...]
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Melissa Smith is executive vice president of RLPR. She manages the New York office of RLPR which is headquartered in Los Angeles under the leadership of Roxana Lissa.
What was your childhood ambition?
I was a moody kid with a big personality – not too dissimilar to who I am today! I loved to [...]
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By Refugio I. Rochin, Ph.D., Debbie Porcayo, Lorenzo Canizares, Mickie Luna, F. Chris Garcia, Ph.D., Michaelangelo Rios, Gloria Montealegre, Elena Rios, MD, Lourdes Colon, Margarite Fernandez Olmos, Ph.D. and Lorraine Lopez
It was interesting that we received a number of responses from NiLP Network members who do not own televisions or do not have cable (which, I think, is un-American!) but wanted to chime in anyway. [...]
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By Lucia Matthews and Alice Gomez
Diálogo PR (San Diego, CA)
The present Hispanic influence on the U.S. economic and social scene is monumental. They are the largest and fastest growing minority group in the nation. According to the U.S. Census Bureau, the U.S. Hispanic population was 46.9 million in 2008, a 3.2 percent increase from 2007, [...]
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TAOS, N.M. — Larry Whitten marched into this northern New Mexico town in late July on a mission: resurrect a failing hotel.
The tough-talking former Marine immediately laid down some new rules. Among them, he forbade the Hispanic workers at the run-down, Southwestern adobe-style hotel from speaking Spanish in his presence (he thought they’d be talking [...]
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Miami Media, the owner of Latin Trade magazine, LatinTrade.com and the BRAVO Business Awards, said Monday it has acquired Latin Business Chronicle, an online publication specializing in Latin American business news.
Terms were not disclosed. To read the full story click here.
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Miami, Florida (CNN) — From the custom-made, hand-beaded white dress to silver-studded high-heeled shoes, diamond jewelry and tiara, Jenny Ferro is preparing for a day she’s dreamed about since she was 3 years old.
“I’m really excited,” says Jenny, eagerly nodding her head. “Really, really, a lot!”
She isn’t getting married. The 15-year-old is preparing for her [...]
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SAN DIEGO, CA – The Hispanic Chamber of E-Commerce (HISCEC) has selected Diálogo PR as its agency on record for promoting the HISCEC online network and the Hispanic Business and Technology Expo to be held at the San Diego Convention Center September 10 and 11, 2010.
The Expo will expand the Hispanic market frontier by providing an [...]
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SALINAS, CA — In their straw hats, rolled up sleeves and work boots, a dozen or so Latinos gathered by a field of ripening strawberries still look like farmers. All but one of them, however, have lost their land.
Now they ring up purchases in stores, drive tractors — and hold the U.S. Department of [...]
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By Lucia Matthews and Alice Gomez
Diálogo PR – San Diego
The diverse groups of people who call U.S. soil their home have always defined the nation’s landscape. Today the most active ingredient in the proverbial melting pot is the Hispanic population. According to the U.S. Census Bureau, the U.S. Hispanic population was 46.9 million in 2008, a 3.2 [...]
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Debbie Mason has joined United Way of Broward County as senior vice president and chief brand and development officer, where she will be
responsible for the resource development and brand and marketing divisions. Debbie joined the organization from her consulting company Strategists, Inc.
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By Angelina Valencia
Senior Account Executive
RL Public Relations + Marketing
I teeter between two worlds.
By day, I’m your typical acculturated 30-something. A die-hard fan of “Sex and the City” who goes goo goo gaga for Tiffanys & Co., and savors a daily dose of vanilla latte. In many ways – pura gringa.
At night, I go to a [...]
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About halfway through the first two-hours of the four-hour “Latino in America” by CNN’s Soledad O’Brien I began to wish I had kept a running tab on how many times she mentioned the word “Latino” to the complete exclusion of the word “Hispanic.” If I swore, I would say she said Latino maybe 50 million [...]
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If you want to see a piece of interesting Americana don’t miss Pulitzer Prize-winning columnist Leonard Pitts’ column from today’s Miami Herald. Below is an excerpt and link to that opinion piece but what’s even more interesting are the angry online postings its generating so when you read the full story, skip down to the [...]
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By Tari Hartman Squire
CEO, EIN SOF Communications, Inc.
Successful marketing “with” the disabilities market of 54 million Americans (20% of the population) can be puzzling. This segment comprises over $1 trillion in aggregate income, and $220 billion in purchasing power. That’s more than the coveted teen market of $189.7 billion — and that doesn’t include brand-loyal [...]
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Starting this week, State Farm will present comedian, author, and radio personality Steve Harvey in a series of animated digital shorts in which he offers his comedic insights on a range of life topics. The content, delivered in Harvey’s patented “King of Comedy” style, is meant to make relevant and meaningful connections between Sate Farm [...]
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Hispanic News