Undocumented patients wary of offers to return to home countries

Going back to Mexico is not an option, said the 43-year-old man, kneeling next to his wife’s wheelchair.

Ignacio Godinez Lopez worries about where to get regular access to dialysis after a public clinic closes this week.

His wife, 45, lost her eyesight to diabetes. She also has high blood pressure. And her kidneys are failing.

For years, he has taken her to a dialysis clinic attached to a public hospital in Atlanta, Georgia. The facility that gave her free care plans to close Saturday.

They are illegal immigrants with no health insurance and, they say they have nowhere to go for his wife’s vast medical needs. The closing clinic offered to help return them to Mexico.

The Atlanta clinic is the latest known case of a medical institution that’s offering to send illegal immigrants who can’t afford treatment back to their native countries — a practice that critics liken to patient dumping.  To read the full story click here.


Latin Grammys tap into social media to build buzz

MIAMI, FL – The Latin Recording Academy is using social media, traditional media relations, and street parties to promote the 10th anniversary of the Latin Grammys, to be held November 5 in Las Vegas. This is the first time the Latin Grammys used social media in its PR campaign, introducing Twitter and Facebook pages in August, and the awards show also launched its own separate Web site, not hosted through Grammys.com.  To read the full story from PR Week click here.

Obama health reform opponent group launches Spanish-language web site to inform Latinos about current DC proposals

WASHINGTON, DC – Patients First, a project of Americans for Prosperity, a national patients’ organization, has launched the Spanish Web site www.pacientesprimero.com to provide information to the Hispanic community on the current health care debate.  The Web site contains facts on the health care legislation proposals in Congress, a petition for Hispanics to voice their concerns about the health care legislation and information on events across the country.

More than 246,000 individuals have already signed the Patients First petition asking Congress to oppose any legislation that imposes greater government control of health care, which would lead to fewer choices and denial of treatment for American families.

Patients First believes in a health care reform that expands choices for Americans, makes health care more affordable and maintains the highest standard of quality health care for all individuals.

“We know the Hispanic community has concerns about a health care overhaul and keeping their freedom to make decisions for their families. Patients First is urging them to have their voices heard in Congress by signing the petition,” said Amy Menefee, policy adviser for Patients First. “The current health care legislation proposals will negatively impact Hispanic small business owners, lead to loss of jobs and greater taxes on middle class families, while providing the wrong solution for our health care.”

Patients First, A Project of Americans for Prosperity(TM), is focused on real health care reform — reform that puts patients first.  Patients First believes that Americans want and need more health insurance options — not just a costly, government-defined plan paid for by American taxpayers.

Patients First is a project of Americans for Prosperity® (AFP), a 501(c)(4) non-profit organization recognized by the IRS. AFP is the nation’s premier grassroots organization committed to advancing every individual’s right to economic freedom and opportunity. AFP has more than 700,000 members, including members in all 50 states, and 25 state chapters. Patients First is not affiliated in any way with Patient First health clinics.  For more information on Patients First, go to http:/www.joinpatientsfirst.com/

N.Y. station WWRL expands Caribbean programming with 12-hour Saturday block

Starting October 3rd, 2009, WWRL 1600 AM, a legacy station serving New York’s diverse community of listeners, will expand its programming to include local Caribbean Talk and the syndicated radio program, The CaribZone Radio Show.

In addition to local, live and caller-driven programs (Saturday 12-7pm) featuring an alternating panel of regional experts, dignitaries, Caribbean leaders and community organizations designed to keep the community informed on a range of Caribbean topics and issues impacting the livelihood of the population, the station will also air The CaribZone Radio Show (Saturdays, 7pm-12Mid, EST) – a LIVE 5-hour radio broadcast linking the Caribbean Diaspora through music, lively discussions and celebration of Caribbean culture.  To read the full story click here.

Mattel launches new line of black dolls under So In Style (S.I.S.) brand

Toymaker Mattel announced today the launch of So In Style, a new line of black dolls by Barbie featuring more authentic-looking facial features such as fuller lips, a wider nose, more distinctive cheek bones and curlier hair. So In Style (S.I.S.) was developed and inspired by Barbie designer of 12 years, Stacey McBride-Irby, an African-American mother of two who wanted to create a line of dolls more reflective of her daughter and community.  To read the full story click here.

National survey shows majority of African Americans want action to minimize the impacts of climate change

WASHINGTON, DC – A majority of African Americans believe climate change is a growing problem that both government and individuals should take action on now to mitigate the potential impacts, according to the results of a national poll conducted by the Joint Center for Political and Economic Studies, a research and policy institution in Washington, DC.

The survey of 750 African American adults found that more than half of respondents identified the issue as a “major problem,” with 58 percent giving that response when it was described as “global warming” and 52 percent reacting that way when the term “climate change” was used.  Only about ten percent in each group said global warming or climate change is not a problem.

A large majority of respondents said that government and individuals can do things to reduce global warming.  About a third believe federal and state government can do a lot to mitigate the problem, while some three-quarters believe government can at least do something.  A majority of African Americans express support for the cap-and-trade legislation passed earlier this year by the U.S. House of Representatives, and a large majority said they would be even more supportive with strong provisions for green jobs and incentives to buy more energy efficient cars and improve the energy efficiency of their homes.

The poll was the second that the Joint Center has conducted to determine African American views on climate change.  The previous survey, released in July 2008, also found a majority of African Americans defining climate change as a problem that government must address.

A key finding in this year’s survey is that 26 percent of African Americans think they — and others like them — can do a lot to reduce global warming, and an additional 44 percent believe they can take at least some measures to combat the problem.  The survey results indicate that a majority of them recycle and purchase energy saving appliances and light bulbs, while nearly half of them purchased products in the last year that were better for the environment even though the products were more costly than similar non-environmentally friendly items.

“While African Americans are underrepresented in the public debates on climate change and environmental issues generally, they are as aware of these issues as other groups in American society, and committed to action — both personal and governmental — to deal with the problems associated with climate change,” said Ralph B. Everett, President and CEO of the Joint Center.

Like all Americans, there are limits to what African Americans will buy into on public policy choices for the environment.  The survey found that about half of black households have two or more cars, and while they are willing to pay more for energy in some circumstances, they oppose higher gasoline taxes.  Similarly, while about two in five African Americans support building more nuclear power plants, fewer than one in four would support building a nuclear power plant in their own community.

Other key findings in the survey include:
–  Majorities of respondents thought climate change is already causing –or will soon cause — worsening public health (59 percent), economic
instability (61 percent), increasing flooding, fires, and droughts (60 percent), and energy dependence (64 percent).  Even larger majorities
thought these would be problems for future generations if climate change is not stopped.
–  A majority of African Americans (59 percent) believe environmental conditions will be worse for future generations, while only one-in-six
believe environmental conditions will be better.
–  With regard to their electric bills, a solid majority of African Americans (61 percent) are willing to pay an additional $10 per month
to fight global warming, while 30 percent were willing to pay an additional $25 per month and 16 percent were willing to pay an additional $50 per month.
–  While opposition to gas tax increases is strong, a solid majority of African Americans (63 percent) believe that people they know would be
willing to change their driving habits or drive less to reduce greenhouse gas emissions.

Findings from the Joint Center for Political and Economic Studies’ National Survey Results, African Americans on Climate Change and Conservation are from a random digit dialing telephone survey of 750 African American adults conducted between July 20, 2009 and July 30, 2008.  The survey has a margin of error of + or – 3.6 percentage points. The full survey can be downloaded at www.jointcenter.org/climate.

Weber Shandwick names Laura Schoen Chair for Latin America

NEW YORK, NY – Weber Shandwick announced it has appointed Laura Schoen to Chair, Latin America. In her newly expanded role, in addition to her global healthcare responsibilities, Schoen will focus on further driving Weber Shandwick’s business growth in Latin America, particularly in emerging markets such as Brazil, Mexico, Colombia and Chile.  Laura SchoenShe will continue to serve as president of the firm’s global healthcare practice.

“Laura has spearheaded the development of a powerhouse global healthcare practice for the firm,” said Andy Polansky, president, Weber Shandwick. “Her deep expertise, particularly her work on global initiatives and firsthand understanding of the Latin American market, are a powerful combination as we continue to work and invest in these markets and focus on opportunities to advocate for our clients in the region.”

Schoen joined Weber Shandwick in late 2000 and has led several groundbreaking campaigns in Latin America. Over the course of her career she has worked on programs for investment banks, pharmaceuticals and tourism in the region.

Schoen grew up in Rio de Janeiro and has spent extended periods in Argentina and Mexico.  In addition, she speaks both Portuguese and Spanish.

Photos from this month’s AHAA-Hispanic PR Blog roundtable ‘Best Practices in Hispanic Social Networking’

DSC_2964Roundtable panelists from l to r: Jorge Ortega (The Jeffrey Group), Carlos Cardona (Newlink Communications), Natalie Boden (BodenPR), Esther Novak (VanguardComm) and Manny Ruiz (PR Newswire/Hispanic PR Blog)

Roundtable panelists from l to r: Jorge Ortega (The Jeffrey Group), Carlos Cardona (Newlink Communications), Natalie Boden (BodenPR), Esther Novak (VanguardComm) and Manny Ruiz (PR Newswire/Hispanic PR Blog)

Roundtable panelists from l to r: Jorge Ortega (The Jeffrey Group), Carlos Cardona (Newlink Communications), Natalie Boden (BodenPR), Esther Novak (VanguardComm) and Manny Ruiz (PR Newswire/Hispanic PR Blog)

Roundtable panelists from l to r: Jorge Ortega (The Jeffrey Group), Carlos Cardona (Newlink Communications), Natalie Boden (BodenPR), Esther Novak (VanguardComm) and Manny Ruiz (PR Newswire/Hispanic PR Blog)

Census, with draftFCB, to blanket country with $300 million push

WASHINGTON, DC – The U.S. Census Bureau is preparing to roll out what is likely the largest advertising campaign in U.S. government history, a $300 million effort to motivate Americans to take part in the 2010 Census.

The 2010 campaign, which begins in January and will last through the summer, includes $140 million worth of paid media, a website, PR, events and materials to promote the Census through more than 100,000 partners that range from storefront churches to Target Corp.  To read the full story from AdAge click here.

Diversity and Inclusion Leadership Summit & Gala to be held in DC Oct. 6 and 7

From October 6-7, Diversity Best Practices (DBP) hosts its 16th annual Diversity and Inclusion Leadership Summit, which also includes—for the eighth year in a row—the CEO Leadership Gala, at the Ronald Reagan International Trade Center in Washington, D.C. This two day event for corporate executives, government officials, and university representatives included informational panel discussions, breakout session and keynote addresses on diversity and inclusion and their positive impact on America’s workforce and marketplace.  For more information click here.

Hate speech targeted by California lawmakers

Hate speech leads to crimes, California lawmaker Gil Cedillo says, explaining why the state Senate approved a resolution against this type of verbal activity.

“Resolution 58 approved on Sept. 10 seeks to get people’s attention about the dangers of hate speech that is the precursor of crimes,” Sen. Cedillo, a Democrat who represents Los Angeles, told Efe.

“There are commentators in the mass media who create anti-immigrant and anti-Latino hysteria that leads to, besides individual hate crimes, the implementation of public policies that reflect human insensitivity,” he said.  To read the full story click here.

Twitter notes from last week’s ‘Hispanic 3.0: Social, Bilingual and Ready to Mingle’ PRSA Miami workshop

MIAMI, FL -The Hispanic Market Section of the Public Relations Society of America (PRSA) Miami chapter had more than 70 people in attendance last week at their “Hispanic 3.0: Social, Bilingual and Ready to Mingle” workshop.  The event was held at the beautiful Museum of Science and Planetarium. Social netwroking and internet concept crossword

Below are the complete tweet notes of the event, which was divided into two panels and featured:

Moderator: Silvia Prado of MarketWire

- Alex de Carvalho, Co-founder of StartPR and adjunct professor at the University of Miami School of Communication

- Allan Richards, Interim Associate Dean of FIU’s School of Journalism and Mass Communication

- Andrea Arnau, Interactive Director for Alma DDB

- Ariel Coro, is the digital spokesperson for the Hispanic community, Host of Tu Technologia on Univision, a business consultant and public speaker on technology and marketing to Hispanics

- Jorge Diaz de Villegas, national co-chair of Fleishman-Hillard’s Hispanic communications arm, FH Hispania

- Natalie Boden – Founder of BodenPR, a Miami based boutique U.S Hispanic Firm, winner of the American Express Make Mine A Million $ Business Competition and author of U.S Hispanic PR 2.0: A Social Media Analysis

- Nelson Santiago, Ph.D., CEO of Ear-Q Corporation & Founder of NAVantage, a Hybrid of Online Recruiting and Social Networking

Please note that the Tweets should be read from the bottom upward as that is the order in which they appeared.  Sorry for any inconvenience.

  • if you want to Poken, you got to token…jk…go to www.DoYouPoken.comabout 21 hours ago from web
  • Eloise Rodriguez: says coolest way to share social networking biz info (digital biz card) is to get a Poken. Go to their site. cost $20.about 21 hours ago from web
  • To clarify, the photos were posted to Pantene’s Facebook page as a result of this campaign.about 21 hours ago from web
  • Amigas por la Naturaleza campaign for Pantene generated 5,000 photo posting to site;about 21 hours ago from web
  • Diaz de Villegas: FH encourages Hispanic clients to “let go” of their brand online; don’t stifle the conversationabout 21 hours ago from web
  • Next speaker is Jorge Diaz de Villegas, national co-chair of Fleishman-Hillard’s Hispanic communications arm, FH Hispaniaabout 21 hours ago from web
  • …get legal terms clearly spelled out and early, create media lists for the 2.0 featuring both social media and traditional media contactsabout 21 hours ago from web
  • Natalie Boden: social media checklist includes bonding audience, easy call to action, appropriate language, newsworthy/buzz element….about 21 hours ago from web
  • Natalie Boden: results do not YET include conversion rate; prelim results are great press offline/online coverage and FB fans joining Brisasabout 21 hours ago from web
  • Natalie Boden: so campaign started with FB and then went to traditional media to continue driving traffic to FB pageabout 21 hours ago from web
  • Natalie Boden: FB admins said thanks for asking; go ahead and post contest info that gave trip to Brisas for winner and three friendsabout 21 hours ago from web
  • Natalie Boden: they first pitched administrators of Facebook pages they targeted; Vanidades, Vogue, etc.sites appealing to bilingual Latinasabout 21 hours ago from web
  • Natalie Boden: they wanted to do it on a site that had nothing but logo on an application; they asked What does it take to be a good friend?about 21 hours ago from web
  • Natalie Boden: client wanted to reach bilingual Latina to become fans of their Facebook page; wanted to measure conversion rate thru Facebkabout 21 hours ago from web
  • Natalie Boden: Brisas was pitched with 140 character pitchabout 21 hours ago from web
  • Next speaker Natalie Boden of BodenPR. She’s going to be reviewing case study for Brisas Hotels & Resorts; she’ll address Hispanic PR angleabout 21 hours ago from web
  • Allan Richards: Trying everything is that video episodes are effective and especially combining tactic with community town hall meetingsabout 21 hours ago from web
  • Allan Richards: Biggest challenge was doing it through social media. It’s tough because not everybody wants to get constant msgs about AIDSabout 21 hours ago from web
  • Allan Richards: Found that students knew absolutely nothing about HIV in Miami; his mission was trying to drive ongoing awareness in Miamiabout 21 hours ago from web
  • Allan Richards: Did student-based project that featured Miami Latina with AIDS Damaries “Dee” Cruz; they also did documentaryabout 21 hours ago from web
  • Presenter is now Allan Richards of FIU. Helped create PBS site Tell Somebody Now. Helps bring awareness about AIDS and how you get itabout 22 hours ago from web
  • Andrea Arnau: To compare, Telemundo celebrity Maria Celeste has 2,200 fans so their early results are very good.about 22 hours ago from web
  • Andrea Arnau: Strategy includes FB, Twitter, etc… FB page already has 1,500 fans in just two weeks; site is not even promoted on the showabout 22 hours ago from web
  • Andrea Arnau: They embedded a paparazzi reporter to tweet and produce iPhone video for their site LaBandaDelPueblo.comabout 22 hours ago from web
  • Andrea Arnau: Reality show was to help launch a band that came together thru this show; site featured behind-the-scenes contentabout 22 hours ago from web
  • Andrea Arnau: Telemundo has very robust site so State Farm strategy was to deliver audience to their own site using social mediaabout 22 hours ago from web
  • Andrea Arnau: part of their strategy was supporting a reality show using digital media that was sponsored by State Farm; show was on Telemdoabout 22 hours ago from web
  • Andrea Arnau: Case study being presented was for State Farm. Runs for eight weeks and they are only in their second week.about 22 hours ago from web
  • Part two features Hispanic social networking case studies. First presenter is Andrea Arnau, Interactive Director for Alma DDBabout 22 hours ago from web
  • Nelson Santiago caused a bit of an uproar in the crowd when he said half of Miami will leave to Cuba when Castro is gone…YIKES!about 22 hours ago from web
  • Alex de Carvalho: Social media messages/words have to be adjusted to sound more like a conversationabout 22 hours ago from web
  • Nelson Santiago: In this day and age condense your message, Twitter-like, to 30 seconds for your social media platformabout 22 hours ago from web
  • Cathleen Farrell: said Vista is planning major web relaunch next yearabout 23 hours ago from web
  • Ariel Coro: He says to make the effort to know what he likes to cover on his segment; be sure its relevant to him and don’t spam himabout 23 hours ago from web
  • Ariel Coro produces Tu Tecnologia segment for Univision; he says to pitch him with simple story pitches and not techno mumble jumbleabout 23 hours ago from web
  • Cathleen Farrell: This time next year we will see renewed interest in Hispanic because of huge Census results.about 23 hours ago from web
  • 1st session panelists: Ariel Coro (Tu Tecnologia), Cathleen Farrell (Vista), Alex de Carvalho (StartPR), Nelson Santiago (NAVantage)about 23 hours ago from web
  • Ariel Coro: 6 in 10 Latino adults have a cell phone and half of them use text messages, according to Pew Hispanicabout 23 hours ago from web
  • This is the first of two sessions slated for todayabout 23 hours ago from web
  • Ariel Coro: 78% of English-dominant & 76% of bilingual Laitnos use the Internet; only 32% of Spanish-dominant Hispanic adults use the webabout 23 hours ago from web
  • Follow live tweets of Hispanic Social, Bilingual and Ready to Mingle 2.0 PRSA Miami program NOW!about 23 hours ago from web