The PR industry’s premier source for Hispanic PR news and views
From the monthly archives:
Going back to Mexico is not an option, said the 43-year-old man, kneeling next to his wife’s wheelchair.
Ignacio Godinez Lopez worries about where to get regular access to dialysis after a public clinic closes this week.
His wife, 45, lost her eyesight to diabetes. She also has high blood pressure. And her kidneys are failing.
For years, [...]
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MIAMI, FL – The Latin Recording Academy is using social media, traditional media relations, and street parties to promote the 10th anniversary of the Latin Grammys, to be held November 5 in Las Vegas. This is the first time the Latin Grammys used social media in its PR campaign, introducing Twitter and Facebook pages in [...]
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WASHINGTON, DC – Patients First, a project of Americans for Prosperity, a national patients’ organization, has launched the Spanish Web site www.pacientesprimero.com to provide information to the Hispanic community on the current health care debate. The Web site contains facts on the health care legislation proposals in Congress, a petition for Hispanics to voice their [...]
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Starting October 3rd, 2009, WWRL 1600 AM, a legacy station serving New York’s diverse community of listeners, will expand its programming to include local Caribbean Talk and the syndicated radio program, The CaribZone Radio Show.
In addition to local, live and caller-driven programs (Saturday 12-7pm) featuring an alternating panel of regional experts, dignitaries, Caribbean leaders and [...]
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Toymaker Mattel announced today the launch of So In Style, a new line of black dolls by Barbie featuring more authentic-looking facial features such as fuller lips, a wider nose, more distinctive cheek bones and curlier hair. So In Style (S.I.S.) was developed and inspired by Barbie designer of 12 years, Stacey McBride-Irby, an African-American [...]
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WASHINGTON, DC – A majority of African Americans believe climate change is a growing problem that both government and individuals should take action on now to mitigate the potential impacts, according to the results of a national poll conducted by the Joint Center for Political and Economic Studies, a research and policy institution in Washington, [...]
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NEW YORK, NY – Weber Shandwick announced it has appointed Laura Schoen to Chair, Latin America. In her newly expanded role, in addition to her global healthcare responsibilities, Schoen will focus on further driving Weber Shandwick’s business growth in Latin America, particularly in emerging markets such as Brazil, Mexico, Colombia and Chile. She will continue [...]
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WASHINGTON, DC – The U.S. Census Bureau is preparing to roll out what is likely the largest advertising campaign in U.S. government history, a $300 million effort to motivate Americans to take part in the 2010 Census.
The 2010 campaign, which begins in January and will last through the summer, includes $140 million worth [...]
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From October 6-7, Diversity Best Practices (DBP) hosts its 16th annual Diversity and Inclusion Leadership Summit, which also includes—for the eighth year in a row—the CEO Leadership Gala, at the Ronald Reagan International Trade Center in Washington, D.C. This two day event for corporate executives, government officials, and university representatives included informational panel discussions, breakout [...]
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Hate speech leads to crimes, California lawmaker Gil Cedillo says, explaining why the state Senate approved a resolution against this type of verbal activity.
“Resolution 58 approved on Sept. 10 seeks to get people’s attention about the dangers of hate speech that is the precursor of crimes,” Sen. Cedillo, a Democrat who represents Los Angeles, told [...]
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GREENWICH, CT - Degree Men announced it has entered into a multi-year partnership with Soccer United Marketing (SUM) making Degree Men the Official Antiperspirant/Deodorant of the Mexican National Team (MNT) and Major League Soccer (MLS). The partnership will kick off today with the Degree Te Reto skills challenge hosted by Felix Fernandez, former star of [...]
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LOS ANGELES, CA – Familia Unida living with Multiple Sclerosis announced that it will host the 6th Annual Wheelchair Wash, a one-day celebration for the disabled in recognition of Disability Awareness Month on Saturday, October 3rd from 10AM to 6PM at 4716 East Cesar E. Chavez Ave. Los Angeles County residents will be treated to [...]
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LOS ANGELES, CA – The bicentennial of Latino newspapers in the U.S. will be honored by the University of Southern California Annenberg School for Communication with a new exhibit, film preview and panel discussing the newspapers’ Voices for Justice today in the Annenberg Auditorium at 7 p.m.
The evening features a preview of the documentary Voices [...]
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AUBURN HILLS, MI- MBA candidates from 22 of the nation’s leading business schools competed for $35,000 in scholarships in the 2009 National Student Case Competition, sponsored by Chrysler Group LLC and The Chrysler Foundation.
The National Student Case Competition is a unique, annual event designed to give high-powered student teams an opportunity to demonstrate their knowledge [...]
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DETROIT, MI – The Michigan Minority Business Development Council (MMBDC) will host over 800 major corporations and minority businesses on September 29 at the Detroit Symphony Orchestra/Max Fisher. The sold out event is a celebration of the extraordinary achievements of the stars of supplier diversity. City of Detroit Mayor, Dave Bing will be in attendance.
The [...]
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After 11 years of preparation, Lenard Liberman finally launched a national Spanish-language television network.
And he’s not overly concerned that the launch of his family’s Estrella TV came after two years of an advertising slump that has crippled the entire TV industry. To read the full story click here.
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LOS ANGELES, CA – General Mills, Inc. is kicking off the second year of its three-year national, Hispanic, nutritional initiative, Mente Sana en Cuerpo Sano (Sound Body, Sound Mind), with a local awards dinner, tonight, for its Southern California community-based partners. The dinner, which will take place at Cafe Pinot, downtown, will honor Los Angeles’ [...]
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SKILLMAN, NJ – AMBI Skincare announced the five winners of the AMBI® Scholarship in Science & Medicine, a scholarship program designed to recognize, reward and support African American and Hispanic women in fields in which they are currently underrepresented.
“Science is the ‘DNA’ of the AMBI Skincare Brand and allows us to deliver clinically proven products [...]
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The de facto government of Honduras that ousted President Manuel Zelaya has hired a well-known public relations firm to bolster its image in Washington.
According to Justice Department documents, the Honduran government signed Chlopak, Leonard, Schechter & Associates to a four-month contract worth more than $290,000. Filed on Sept. 18 with Justice by the public relations [...]
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Come publication day, Jorge Moreira Nunes is use to having a knock or two at his Deerfield Beach office door.
For 10 years, Nunes has published AcheiUSA — a Portuguese language newspaper catering to South Florida’s Brazilian community.
“They come here asking for help with immigration questions, or sometimes they are unsure if they should report something [...]
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