AP says Spanish-language Excelsior newspaper part of expected Chapter 11 bankruptcy by parent company Freedom Communications, Inc.

Report: OC Register owner to file for bankruptcy NEW YORK, NY — Freedom Communications Inc., the owner of the Orange County Register, is expected to file for Chapter 11 bankruptcy protection this week, according to a published report. The Wall Street Journal reported on its Web site Sunday that the privately held company has reached agreements with its lenders to restructure its debts. The report cited unnamed people familiar with the situation.  To read the full story by the Associated Press click
Read more

PRWeek announces call for entries for best Multicultural PR and 32 other top awards

New York, NY - PRWeek is now seeking entries for the best multicultural PR campaign of the year along with 32 other top awards as part of its annual PRWeek Awards.  The PRWeek Awards are one of the highest accolades in the public relations industry.  They are given each year to the best corporate, nonprofit, agency, and education teams, and the work that they produce.  The PRWeek Awards 2010 presentation will take place in March 2010, at Tavern on the Green in New York.  To download the entry kit click here.
Read more

Lessons from the Microsoft Photoshop fiasco; Agencies, marketers need to think globally, even for regional work

NEW YORK, NY -- A lot of global marketing is about translating a single idea for dozens of markets. But, let's face it, local executions don't stay local for long, especially if they offer bloggers a chance to embarrass a multinational brand.   Microsoft learned this last week, when blogs and mainstream media alike seized upon an image from Microsoft's Polish business website featuring a clumsy Photoshop job that turned a black man white.  To read the full story from Advertising Age click here.
Read more

Q&A with Hispanic PR Pro Deborah Charnes Vallejo of Bromley Communications

Debby Charnes Vallejo Photo

Deborah Charnes Vallejo is Vice President/Director of Public Relations for Bromley Communications. Tell us about your educational background? As a college freshman, I dreamed of being an international reporter. My school’s journalism program didn’t allow me to take any journalism courses until my third year.  In the meantime, within Liberal Arts & Sciences, I began to drift toward social anthropology and linguistics – both areas that were previously unknown to me.   Through that discipline, I was able
Read more

Clarification: PRSA condemns false and deceptive online postings

An August 28, 2009 posting titled "PRSA's Fiske: We condemn fasle and deceptive online postings" was attributed to PRSA chair-elect Rosanna Fiske and PRSA president William Murray.  The statement should have been attributed to the entire organization.  To view the story click here: http://www.hispanicprblog.com/wp-admin/post.php?action=edit&post=1100.
Read more

This week’s top multicultural headline: Latino rookie QB Mark Sanchez will be NY Jets starter

It's never easy for a diehard Miami Dolphins fan like myself to root for a New York Jets player but Mexican-American QB Mark Sanchez is the exception.  Here's hoping that he wins all his games and has a great career in the NFL - EXCEPT when playing against my beloved Miami Dolphins! To read more about this see the New York Jets web site story below: Jets Agree: On Your Mark, Get Set, Grow After Wednesday’s practice, the Jets had a chance to reflect on head coach Rex Ryan’s decision to name Mark Sanchez
Read more

Defiant Glenn Beck Fires Back at Boycott Organizers

A defiant Glenn Beck fired back this week at a group that organized an ad boycott to his show on Fox News Channel for a racially charged comment a month ago, noting that the co-founder of the group is a White House environmental advisor and a self-described "rowdy black nationalist." Beck on Monday did not mention the boycott itself, which was organized by Color of Change in response to his calling President Obama a racist -- prompting dozens of companies to pull their ads from his show -- but instead trained his
Read more

National Hispanic Corporate Council seeks new president as Carlos Soto announces retirement

Washington, DC - The National Hispanic Corporate Council announced today that their longtime popular President and CEO Carlos Soto will retire at the end of this year.  Below is the letter the NHCC issued to its members today: To All NHCC Members, It is with mixed emotions that I share the news that Carlos Soto, NHCC President and CEO, has decided to retire at the end of this year.  Carlos has a long history with the organization.  He served as a corporate representative for Coors, he also served on the
Read more

Hispanic PR Technique: Goya teams up with Philadelphia Phillies for Latino Family Celebration & Food Drive on September 2

Goya logo

PHILADELPHIA, PA -- Goya Foods, the largest Hispanic-owned food company in the United States, will once again join the Phillies in hosting the Goya Latino Family Celebration & Food Drive on Wednesday, September 2, at Citizens Bank Park. The event pays tribute to Hispanic Heritage Month and takes place before and during the 7:05 p.m. Phillies-Braves game. This is the 8th year the Phillies will host the celebration. CELEBRATION HIGHLIGHTS: --  General Manager Ruben Amaro, Jr. and Goya Foods President Robert
Read more

Vincennes, Indiana radio station wins grant for Spanish programming

VINCENNES, Ind. — Vincennes University’s broadcasting department has won $20,000 from the Corporation for Public Broadcasting to reach out Southwestern Indiana’s Hispanic community with more bilingual news and public events programming. The grant will pay for portable equipment to record meetings and events in the Hispanic community in and around Vincennes, extending to Jasper and Washington, Ind.  To read the full story.
Read more

Kleenex PR contest honors Hispanic Heritage with user-generated box art

Rounding out a search for Hispanic artists that launched in December 2008, Kimberly-Clark’s Kleenex brand has announced the winners in its “Con Kleenex, Expresa tu Hispanidad” package design contest. The contest, which translates as ‘Express Your Hispanic Pride with Kleenex”, was aimed at finding creative talents who could translate elements of Hispanic heritage onto three upright Kleenex packages that will reach store shelves in quantity next month to commemorate Hispanic Heritage Month (Sept. 15 to Oct.
Read more