The PR industry’s premier source for Hispanic PR news and views
From the monthly archives:
Report: OC Register owner to file for bankruptcy
NEW YORK, NY — Freedom Communications Inc., the owner of the Orange County Register, is expected to file for Chapter 11 bankruptcy protection this week, according to a published report.
The Wall Street Journal reported on its Web site Sunday that the privately held company has reached agreements with its [...]
{ 0 comments }
New York, NY – PRWeek is now seeking entries for the best multicultural PR campaign of the year along with 32 other top awards as part of its annual PRWeek Awards. The PRWeek Awards are one of the highest accolades in the public relations industry. They are given each year to the best corporate, nonprofit, agency, and education teams, and [...]
{ 0 comments }
NEW YORK, NY – A lot of global marketing is about translating a single idea for dozens of markets. But, let’s face it, local executions don’t stay local for long, especially if they offer bloggers a chance to embarrass a multinational brand.
Microsoft learned this last week, when blogs and mainstream media alike seized upon an image [...]
{ 0 comments }
Deborah Charnes Vallejo is Vice President/Director of Public Relations for Bromley Communications.
Tell us about your educational background?
As a college freshman, I dreamed of being an international reporter. My school’s journalism program didn’t allow me to take any journalism courses until my third year. In the meantime, within Liberal Arts & Sciences, I began to drift [...]
{ 0 comments }
An August 28, 2009 posting titled “PRSA’s Fiske: We condemn fasle and deceptive online postings” was attributed to PRSA chair-elect Rosanna Fiske and PRSA president William Murray. The statement should have been attributed to the entire organization. To view the story click here: http://www.hispanicprblog.com/wp-admin/post.php?action=edit&post=1100.
{ 0 comments }
It’s never easy for a diehard Miami Dolphins fan like myself to root for a New York Jets player but Mexican-American QB Mark Sanchez is the exception. Here’s hoping that he wins all his games and has a great career in the NFL – EXCEPT when playing against my beloved Miami Dolphins!
To read more about [...]
{ 0 comments }
A defiant Glenn Beck fired back this week at a group that organized an ad boycott to his show on Fox News Channel for a racially charged comment a month ago, noting that the co-founder of the group is a White House environmental advisor and a self-described “rowdy black nationalist.”
Beck on Monday did not mention [...]
{ 0 comments }
Washington, DC – The National Hispanic Corporate Council announced today that their longtime popular President and CEO Carlos Soto will retire at the end of this year. Below is the letter the NHCC issued to its members today:
To All NHCC Members,
It is with mixed emotions that I share the news that Carlos Soto, NHCC President [...]
{ 0 comments }
PHILADELPHIA, PA — Goya Foods, the largest Hispanic-owned food company in the United States, will once again join the Phillies in hosting the Goya Latino Family Celebration & Food Drive on Wednesday, September 2, at Citizens Bank Park. The event pays tribute to Hispanic Heritage Month and takes place before and during the 7:05 p.m. [...]
{ 0 comments }
VINCENNES, Ind. — Vincennes University’s broadcasting department has won $20,000 from the Corporation for Public Broadcasting to reach out Southwestern Indiana’s Hispanic community with more bilingual news and public events programming.
The grant will pay for portable equipment to record meetings and events in the Hispanic community in and around Vincennes, extending to Jasper and Washington, [...]
{ 0 comments }
Rounding out a search for Hispanic artists that launched in December 2008, Kimberly-Clark’s Kleenex brand has announced the winners in its “Con Kleenex, Expresa tu Hispanidad” package design contest.
The contest, which translates as ‘Express Your Hispanic Pride with Kleenex”, was aimed at finding creative talents who could translate elements of Hispanic heritage onto three upright [...]
{ 0 comments }
The Public Relations Society of America issued the following statement:
Over the last few months, there have been several news accounts of promotional tactics that signal a common thread of malpractice under the Public Relations Society of America’s (PRSA) Code of Ethics and PRSA Professional Standards Advisories (PSA). While each tactic varies in method and medium, [...]
{ 0 comments }
MIAMI, FL – The Coconut Grove Arts Festival, Miami, named Marca, Miami, the Hispanic agency partner of Marc USA, as its first agency. Spending was not disclosed.
{ 0 comments }
MIAMI, FL – PR Newswire and Hispanic PR Wire are hosting a free Webinar September 2nd that will review the findings of a Hispanic PR Wire media survey that reveals how to better craft topics and messages that will resonate with Hispanic media. The results of the survey, which was conducted over a recent 30 [...]
{ 0 comments }
NEW YORK, NY – Further expanding on its celebrity style coverage online, PeopleEnEspanol.com today launched a new interactive tool, http://www.peopleenespanol.com/pespanol/cambiatulook where users can upload photos of themselves and try out new celebrity looks in hair and makeup. This technology is the first of its kind within the Hispanic market, where users are experimenting with looks [...]
{ 0 comments }
More than 350 attendees to the Hispanic Retail 360 Summit gathered for the second day in Las Vegas to examine what effects the recession has on Hispanic consumers and their shopping habits.
Because Hispanic consumers tend to carry less debt and pay for items with cash, one theory is Hispanics may actually be less affected by [...]
{ 0 comments }
WASHINGTON, DC – The National League of Cities’ (NLC) Municipal Action for Immigrant Integration project released the first in a series of reports identifying the experiences and practices of cities in integrating new immigrant populations. Municipal Innovations in Immigrant Integration: American Cities Series highlights model programs and projects which cities can implement to build more [...]
{ 0 comments }
SAN RAFAEL, CA – Music legend and Vegas headliner Carlos Santana is partnering with the San Francisco Giants for the team’s Latino Heritage Night on August 25. Santana will make a special appearance at the game to bring attention to his influential Milagro Foundation, which provides aid to vulnerable children around the globe. A portion [...]
{ 0 comments }
Washington, DC – The Immigration Policy Center has compiled research which shows that immigrants, Latinos, and Asians are an integral part of South Carolina’s economy and tax base and are a growing share of voters in the state. As workers, taxpayers, consumers, and entrepreneurs, immigrants and their children are an economic powerhouse. As voters, they [...]
{ 0 comments }
MIAMI, FL - Mexican hotel chain Brisas Hotels & Resorts is launching ‘Brisas Chicas y Margaritas,’ (http://tinyurl.com/n4v4wl) a Bilingual Girlfriend Getaway Facebook campaign aimed at both giving away a trip to four friends as well as raising funds for Fondo Para La Paz, a group that helps rural communities in remote parts of Mexico.
The ‘Brisas Chicas y Margaritas’ [...]
{ 0 comments }
ATLANTA, GA – The 11th annual Victory Over Diabetes event, hosted by the American Diabetes Association (ADA), kicks off in Atlanta on August 29, featuring singer-songwriter Angie Stone and Lilly USA, LLC’s Fearless African-Americans Connected and Empowered (F.A.C.E.) Diabetes campaign. This free day-long event, also supported by Aetna, educates and empowers African-Americans living with diabetes [...]
{ 0 comments }
WASHINGTON, DC – LATINA Style Magazine today released the LATINA Style 50 Report for 2009. Now in its 12th year, the annual evaluation sets the standard for identifying corporations that are providing the best career opportunities for Latinas in the U.S. The LATINA Style 50 Report is the most respected evaluation of corporate America’s career [...]
{ 0 comments }
Hispanic News
