Amway Global announces multi-year endorsement deal with L.A. Sol’s Marta

ADA, Michigan - Amway Global announced today that Marta, forward for the Los Angeles Sol of Women's Professional Soccer, has entered into a multi-year contract to endorse the company and its health and beauty power brands, NUTRILITE and ARTISTRY. To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/amway/39108/ (Photo: http://www.newscom.com/cgi-bin/prnh/20090715/NY45797 ) "We're thrilled to have a relationship with Marta," says Jori Hartwig, Vice President of Marketing for Amway Global.
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Quinces-style PR: Verizon Wireless will award one lucky teen with a $45,000 Sweet 15 bash

IRVINE, CA -- Do you know someone who dreams of having the Quinceanera of their dreams?  Then Verizon Wireless could make those dreams come true.  Eligible teenagers from select cities across the western states are invited to participate in the second annual My Fabulous 15 contest and win an incredible Quinceanera party.  The celebration includes an event planner, venue, catering for 200 guests and transportation that'll sweep the winner off to an unforgettable party and the best memories of his or her life.  But
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Media pitching opportunity: Ser Padres and Siempre Mujer launch iTunes video podcast series

NEW YORK, NY -- Meredith Hispanic Ventures, a leading publisher serving Hispanic women in the United States, announced the launch of two new video podcast series from Ser Padres and Siempre Mujer, their magazine brands reaching parents and women, respectively.  The series - Ser Padres Contigo and Siempre Mujer Extra - represent brand extensions for the Spanish-language titles, which already reach engaged audiences via blogs (mimosblog.com and charlablog.com), Facebook, Twitter and more. This week, Siempre Mujer
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Hispanic PR job alert: Postal Service seeking senior PR pro (posted July 15, 2009)

The position is a high level one, a level 24 by Postal Service standards, comparable to high 13 in the rest of the federal government. Salary negotiable, based on experience and skill set, but the range goes up to the 80s.   This is a full-time position, based in Washington, DC. Basic skill set: 10 years experience; agency experience a plus; demonstrated knowledge of pitching/placing; strong writing skills; crisis communications background; at least seven years of experience in press release writing, conducting
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Ketchum PR Case Study: 100 Years of Mexican Music – Tequila 100 Años™ Photo Exhibit Celebrating Mexican Culture

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“100 Years of Mexican Music” – Tequila 100 Años™ Photo Exhibit Celebrating Mexican Culture” Beam Global with Ketchum Tequila is undeniably the drink of choice for Mexican-Americans – who are three times more likely to drink tequila than the general U.S. population.  But U.S. tequila brands have typically failed to inspire brand loyalty from this Spanish-dominant, culturally-focused audience – the fastest growing segment of America’s rising Hispanic population.  Tequila 100 Años – Casa
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American Airlines partners with Eurosport to reach millions of soccer fans

FORT WORTH, TX -- For the second consecutive year, American Airlines and Eurosport, the leading soccer-specialty retailer in the U.S., have launched the Give & Go contest, offering soccer fans the chance to sign up for the AAdvantage((R) )program and to become eligible for a grand-prize trip for two to Madrid, and many other prizes. "Eurosport/Soccer.com is proud to have a partnership with American Airlines," said Vicente Navarro, Eurosport's director of Hispanic Marketing. "For the past two years, they have
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Actor/director Edward James Olmos teams with Farmers Insurance for new ‘Right Fit’ insurance coverage commercial

LOS ANGELES, CA -- Farmers Insurance Group announced today it has launched its latest Hispanic advertising campaign titled "Force Field" that includes TV, radio and rich media - all produced by U.S. Hispanic Agency of Record Accentmarketing. (Logo:  http://www.newscom.com/cgi-bin/prnh/20080605/LATH062) "'Force Field' is a visual representation of finding the right fit when it comes to providing individualized insurance coverage that's right for each person," explained Luisa Acosta Franco, Farmers Vice President
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Pew Hispanic Center reveals latest U.S. Puerto Rican facts

WASHINGTON, DC - Some 4.1 million Puerto Ricans resided in the 50 U.S. states and the District of Columbia in 2007, according to the Census Bureau's American Community Survey.1 That is a slightly greater number than the population of Puerto Rico itself in 2007, which was 3.9 million. (Puerto Rico is a U.S. territory but all references in this statistical profile to the United States refer only to the 50 states and the District of Columbia.) Most Puerto Ricans in the United States -- 2.7 million in all -- were born
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Hispanic Public Relations Association expands PR Campaign of the Year Awards categories for 25th anniversary celebration scheduled for Oct. 8

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LOS ANGELES, CA - The Hispanic Public Relations Association (HPRA), the leading non-profit organization founded to advance the careers of Hispanics in the field of communications, is in search for the best public relations campaigns nationwide that target U.S. Hispanic audiences. Entries are now being accepted through Friday, August 28 in ten categories across multiple industries that highlight public relations work. The HPRA Campaign of the Year categories include: Technology - Programs designed to introduce new
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Short of an enthusiastic, strong vote for Sotomayor this week Republican Party stands to lose significant PR points with Latinos

The following column is a timely reprint from June 3.  Click here to see why Republicans must show enthusiastic support for Sotomayor's nomination,
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PBS and impreMedia to live stream Spanish-language version of Sotomayor Supreme Court confirmation hearings

ARLINGTON, VA - PBS today announced an agreement with impreMedia, the No. 1 Hispanic News and Information Company in the U.S. in Online and Print, to live stream PBS' NewsHour feed of Judge Sonia Sotomayor's Senate confirmation hearings, translated to Spanish, on impreMedia's Web site (http://www.impre.com/sotomayor). If confirmed, Sotomayor would be the first Hispanic U.S. Supreme Court justice and the third woman to serve on the high court. "As public media PBS and our member stations have a strong commitment to
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Latina PR pro Yadira Pulles rejoins Directo Hispanic as Director of Planning & Communications; agency opens Dallas office

LOS ANGELES, CA- Latina PR pro Yadira Pulles has rejoined integrated marketing services agency Directo Hispanic as director of planning & communications while her agency, which currently has field offices in the top 10 U.S. Hispanic Markets, also announced that it has opened a Dallas office. Pulles  has extensive experience in Hispanic Marketing specifically as Account Director both on the client and agency side.  Her experience includes working on brands such as Anheuser-Busch, Heineken, Miller, Diageo,
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