Advocacy groups send letter to California Attorney General requesting investigation into discrimination by health insurance companies

LOS ANGELES, CA - California patient advocacy organizations Healthy African American Families, Familia Unida, and For Grace today sent a letter to California Attorney General Jerry Brown requesting an investigation into discriminatory practices by health insurance companies that deny entire California communities access to critical and often life-saving medications.   The full text of the letter read:   Dear Attorney General Brown, We are writing to ask that your office investigate an unscrupulous health
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New data released on the economic and political power of Pennsylvania’s immigrant Latinos and Asians

Washington D.C. - The Immigration Policy Center has compiled research which shows that immigrants, Latinos, and Asians not only wield political power in Pennsylvania, but are an integral part of the state's economy and tax base. As workers, taxpayers, consumers, and entrepreneurs, immigrants and their children are an economic powerhouse. As voters, they are a growing political force. Yet anti-immigrant groups are exaggerating the alleged fiscal "costs" imposed by unauthorized immigrants, and are completely discounting
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General Mills expands multicultural initiatives

Story by Kimberly Maul of PRWeek MINNEAPOLIS, MN - General Mills is increasing its spend in multicultural marketing, expanding on its African-American Feeding Dreams and Hispanic Qué Rica Vida programs. Please click here for full story (must have a subscription to PRWeek to view full story)
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New Spanish-language consumer guides compare treatments for depression, prostate cancer and other conditions

ROCKVILLE, MD - Spanish speakers who want to know how soon they can expect to feel better when taking an antidepressant, which rheumatoid arthritis drugs work best against pain or how surgery compares with other options for prostate cancer now can get this and other treatment information through new Spanish-language consumer guides released today by HHS' agency for Healthcare Research and Quality. AHRQ also released consumer guides in Spanish that compare treatments for high blood pressure, osteoporosis in women
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Cancers set to ‘explode’ in Latino/a populations, UI researcher says

CHAMPAIGN, Ill. The Latino/a population in the United States is expected to triple by 2050, according to projections from the U.S. Census Bureau. And along with that growth, says University of Illinois professor Lydia Buki, will come a rise in the number of individuals from that population who are diagnosed with cancer. In particular, based on current statistics, Buki expects that diagnoses of breast and cervical cancers among Latinas will increase significantly. "It's just going to explode," she said. "It's
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News staffing: Women up, minorities down

Women increased their share of jobs in newsrooms in both television and radio in 2009, according to a new study, but minorities lost ground after peaking in 2008. The study, produced annually, comes from RTNDA and Hofstra University.  Women now hold 41.4% of TV news positions and 28.1% of all radio slots, and hold their own in the tally of news directors. However, minorities fell from 23.6% of total TV staff in 2008 to 21.8%, and went from 11.8% to 8.9% in the radio department.  To read the full article click here.
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PR Week vlog interview with Michael Olguin, president of Formula PR on the launch of Formulatin

PR Week recently interviewed Michael Olguin, president of New York boutique Hispanic PR firm Formulatin.  To view the interview, click here.
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PR Newswire strengthens Caribbean influence through partnership with CaribPR Wire

NEW YORK, NY - PR Newswire today announced a distribution agreement with CaribPR Wire that enhances PR Newswire's exposure to the Caribbean region while providing a gateway for businesses and organizations in the Caribbean to communicate with audiences throughout the world. "PR Newswire's partnership with CaribPR Wire ensures that our clients will have access to the most comprehensive and targeted news distribution option in the Caribbean region," said Joaquin Burgos, president, PR Newswire Mexico, Central America
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Allstate’s targets economy in new Spanish-language online/TV advertising campaign

Allstate is honing in on what's most important to Hispanic consumers in its Spanish-language integrated communication and marketing national campaign. The TV commercials, running on Spanish-language networks, are in tune with the tough economic challenges facing consumers today.  Created by Lápiz, the Hispanic shop of Chicago-based Leo Burnett, the spots identify with the resourcefulness of Hispanic consumers and their desire to get the best value in their purchases, including insurance. "The Hispanic community
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Immigration Policy Center releases information on Latinos and Asians in Ohio

WASHINGTON, DC - The Immigration Policy Center has compiled research which shows that Ohio's immigrants, Latinos, and Asians are an integral part of the state's economy and tax base. As workers, taxpayers, consumers, and entrepreneurs, immigrants and their children are an economic powerhouse. As Ohio's economy begins to recover, immigrants and their children will continue to play a key role in the shaping and growing the economic and political landscape of the Buckeye State. Highlights of the research include: -
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Nordstrom launches early into Hispanic Heritage Month celebrations with Latino Art Beat Exhibit

SEATTLE, WA - In celebration of Hispanic Heritage Month, Nordstrom is partnering for a second year with Latino Art Beat, a Chicago-based not-for-profit arts organization, to feature art from their "What Hispanic Heritage & Culture Means to Me" contest at Nordstrom stores and online at nordstrom.com. High school juniors and seniors from Chicago, Houston, Los Angeles, Miami and Washington D.C. were invited to enter a drawing or painting for the 2009 fine-arts competition that illustrates what Hispanic heritage and
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