The PR industry’s premier source for Hispanic PR news and views
From the monthly archives:
LOS ANGELES, CA - California patient advocacy organizations Healthy African American Families, Familia Unida, and For Grace today sent a letter to California Attorney General Jerry Brown requesting an investigation into discriminatory practices by health insurance companies that deny entire California communities access to critical and often life-saving medications.
The full text of the letter read:
[...]
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Washington D.C. – The Immigration Policy Center has compiled research which shows that immigrants, Latinos, and Asians not only wield political power in Pennsylvania, but are an integral part of the state’s economy and tax base. As workers, taxpayers, consumers, and entrepreneurs, immigrants and their children are an economic powerhouse. As voters, they are a [...]
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Story by Kimberly Maul of PRWeek
MINNEAPOLIS, MN - General Mills is increasing its spend in multicultural marketing, expanding on its African-American Feeding Dreams and Hispanic Qué Rica Vida programs.
Please click here for full story
(must have a subscription to PRWeek to view full story)
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ROCKVILLE, MD – Spanish speakers who want to know how soon they can expect to feel better when taking an antidepressant, which rheumatoid arthritis drugs work best against pain or how surgery compares with other options for prostate cancer now can get this and other treatment information through new Spanish-language consumer guides released today by [...]
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CHAMPAIGN, Ill. The Latino/a population in the United States is expected to triple by 2050, according to projections from the U.S. Census Bureau. And along with that growth, says University of Illinois professor Lydia Buki, will come a rise in the number of individuals from that population who are diagnosed with cancer.
In particular, based on [...]
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Women increased their share of jobs in newsrooms in both television and radio in 2009, according to a new study, but minorities lost ground after peaking in 2008. The study, produced annually, comes from RTNDA and Hofstra University. Women now hold 41.4% of TV news positions and 28.1% of all radio slots, and hold their [...]
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PR Week recently interviewed Michael Olguin, president of New York boutique Hispanic PR firm Formulatin. To view the interview, click here.
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NEW YORK, NY – PR Newswire today announced a distribution agreement with CaribPR Wire that enhances PR Newswire’s exposure to the Caribbean region while providing a gateway for businesses and organizations in the Caribbean to communicate with audiences throughout the world.
“PR Newswire’s partnership with CaribPR Wire ensures that our clients will have access to the most [...]
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LOS ANGELES – Over-the-counter natural medicine provider Hyland’s, Inc. has launched ComienzosSaludables.com (Comienzos Saludables), a unique social networking, education-based website for Latina mothers. Comienzos Saludables continues Hyland’s strategy to improve the availability of, and accessibility to, important healthcare resources for this growing population. The new site offers Hispanic mothers a fully bilingual Spanish/English community to assist [...]
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Allstate is honing in on what’s most important to Hispanic consumers in its Spanish-language integrated communication and marketing national campaign.
The TV commercials, running on Spanish-language networks, are in tune with the tough economic challenges facing consumers today. Created by Lápiz, the Hispanic shop of Chicago-based Leo Burnett, the spots identify with the resourcefulness of Hispanic [...]
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WASHINGTON, DC – The Immigration Policy Center has compiled research which shows that Ohio’s immigrants, Latinos, and Asians are an integral part of the state’s economy and tax base. As workers, taxpayers, consumers, and entrepreneurs, immigrants and their children are an economic powerhouse. As Ohio’s economy begins to recover, immigrants and their children will continue [...]
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SEATTLE, WA - In celebration of Hispanic Heritage Month, Nordstrom is partnering for a second year with Latino Art Beat, a Chicago-based not-for-profit arts organization, to feature art from their “What Hispanic Heritage & Culture Means to Me” contest at Nordstrom stores and online at nordstrom.com.
High school juniors and seniors from Chicago, Houston, Los Angeles, Miami [...]
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LOS ANGELES, CA - The Consulate General of Mexico in Los Angeles and the American Red Cross of Greater Los Angeles co-hosted a signing ceremony at the Mexican Consulate to announce a joint working relationship to prepare the Mexican immigrant community in Los Angeles County for disasters.
Consul General Juan Marcos Gutierrez Gonzalez and Paul Schulz, [...]
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NEW YORK, NY – A new analysis by the National Institute for Latino Policy (NiLP) of recently released statistics from the Census Bureau on voting and registration in the November 2008 election reveals the tremendous growth potential of the Latino electorate. “While in many respects Latino political participation lags behind that of non-Latinos, its growth [...]
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WASHINGTON, DC – The neighborhood poverty experienced by middle-income black children contributes greatly to their increased risk of downward mobility, according to a new report released today by Pew’s Economic Mobility Project.
Neighborhoods and the Black-White Mobility Gap, authored by New York University sociologist Patrick Sharkey, points to a great disparity between the neighborhood poverty rates [...]
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NEW YORK, NY – Industry trade newsletter PR News has selected seven finalists for the Multicultural PR category for its annual Platinum PR Awards Luncheon taking place in New York City on October 21.
The multicultural PR finalists are:
- Honeywell/Weber Shandwick – Honeywell Initiative for Returning Engineers
- Images USA – Pullman Porters Tribute
- IQ Solutions/The National [...]
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Even though we tried to outrun the recession, it has caught up to us.
We trained hundreds in multimedia journalism just last month alone. Scholarship checks for students are going out now for the fall. With counseling, training and job referrals, every day we help Latino colleagues keep alive their dreams of staying in journalism. But [...]
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NEW YORK, NY – The Hispanic got milk? Milk Mustache Mobile Tour visited New York as part of its 75 city tour, including the top 10 Hispanic cities, to reintroduce Hispanics to this nutrient powerhouse and its array of benefits. The tour recently cruised through New York hosting free events to encourage local residents not only [...]
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HOUSTON, TX – A talk radio host in Houston is stirring up a controversy over the syndicated “Ask a Mexican” column run locally by the alternative weekly Houston Press.
Radio talker Tony Diaz, who hosts the “Nuestra Palabra” show on KPFT, said he is upset that the column by Gustavo Arellano has been moved from the [...]
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WASHINGTON, DC – At a briefing today, the Campaign for High School Equity (CHSE) provided recommendations for the development of common academic standards that take into account the unique needs of students of color and low-income students to ensure that all children, regardless of ZIP code, income, race, or ethnicity are taught to the same [...]
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By Joe Kutchera, dotGlobal
How can you grow e-commerce by targeting the 25 million Hispanics online? Let’s look at a case study comparing two major retailers and how they managed their “U.S. Hispanic” sites. We can learn a lot from their successes and mistakes.
The Home Depot vs. Best Buy
The Home Depot launched its Spanish-language e-commerce site [...]
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ATLANTA, GA – One of seven low-income, preschool-aged children is obese, but the obesity epidemic may be stabilizing, according to a study by the Centers for Disease Control and Prevention.
The prevalence of obesity in low-income two to four year-olds increased from 12.4 percent in 1998 to 14.5 percent in 2003 but rose to only 14.6 percent [...]
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African-Americans have long trailed the national average in Internet access at home, but a new study suggests the so-called digital divide disappears when it comes to the mobile Web.
The latest report from the Pew Research Center’s Internet & American Life Project finds that African-Americans are the most active mobile Internet users, with nearly half (48%) [...]
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DALLAS, TX – The New America Alliance (NAA) and The Executive Leadership Council, preeminent organizations of business leaders in the Latino and African-American communities, respectively, will be holding an historic summit in Santa Barbara, California on August 13-15, 2009, to launch a joint national education initiative. The initiative will focus on closing the education achievement [...]
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Hispanic News
