More than 200 U.S. ethnic media outlets call collectively for immigration reform
SAN FRANCISCO, CA – More than 200 ethnic media outlets across the United States are publishing editorials this week urging the White House and Congress to quickly enact “a just and humane” immigration reform package. More are expected to publish the editorial over this week and next.
The editorial campaign was organized by New America Media (NAM), a San Francisco-based organization that represents more than 2,500 ethnic media outlets. It is the first time ethnic media across the nation, including Black, Hispanic, and Asian media, have collaboratively published an editorial on the issue.
“Ethnic media reach more than 60 million adults in America,” said NAM Executive Director Sandy Close. “The ethnic media is using its clout, its channel to ethnic communities, to come together to rally support for immigration reform, an issue that cuts across communities.”
Appearing in newspapers, websites, blogs and other media outlets, the editorial calls on “Congress to to move decisively on immigration reform because there are few issues as important to the nation’s well-being as an overhaul of the inefficient, inhumane and economically debilitating immigration system.”
The editorial asks readers and viewers of ethnic media outlets to contact Congress and urge their lawmakers to make immigration reform a priority.
The response of ethnic media to the editorial shows that immigration is a top priority issue for all ethnic communities and the ethnic media are a key bridge to public debate for ethnic and immigrant audiences, said Marcelo Ballvé, who helped coordinate the campaign for NAM.
“The media have been extraordinarily engaged and excited to participate,” said Ballvé. “A Portuguese newspaper decided to translate the editorial into Portuguese on its own and make it available to other media who might want to use it. A Chinese radio station decided to read it out on the air.”
African American newspapers, Spanish radio, Chinese dailies, Indian monthlies among others have all committed to running the editorial. It is currently running in English, Spanish, Chinese, Korean, Vietnamese, Arabic, German, Russian, Portugese, Bahasa, Indonesian, and Urdu.
Ms. Close noted that with an audience of 60 million readers, viewers and listeners the ethnic media reach more Americans than ever before. The NAM network of ethnic media partners ranges from the major news outlets serving African American, Hispanic, Chinese, Korean, Vietnamese, Native American to niche outlets. The most current list of media who are running the editorial is available on http://network.newamericamedia.org/immigration.
MillerCoors and HACR sign comprehensive Hispanic economic partnership agreement
WASHINGTON, DC — MillerCoors and the Hispanic Association on Corporate Responsibility (HACR) have announced a joint Economic Partnership Agreement to increase and enhance economic opportunities for Hispanics through increased participation in key corporate initiatives such as leadership and workforce development, procurement and supplier diversity, marketing and advertising and community contributions.
“Growing and leveraging diversity will provide MillerCoors with a competitive advantage that will not only strengthen our business, but also strengthen the Hispanic community,” Leo Kiely, MillerCoors CEO, said. Kiely noted that this collaborative partnership with HACR is key to helping MillerCoors achieve its vision of becoming America’s best beer company. “Through this Agreement we will be able to use our collective power to achieve an important goal for both our organizations – to have Hispanics participating at greater levels in our business,” he said.
“On behalf of the HACR Board of Directors — 13 coalition members representing more than 50 million Hispanics in the U.S. and Puerto Rico, we are pleased to join with MillerCoors in this benchmark partnership,” said HACR President & CEO Carlos F. Orta.
“It is gratifying to see that MillerCoors recognizes the growing influence of Latinos in the marketplace, workplace and social mainstream. We look forward to collaborating with them to increase Hispanic inclusion at MillerCoors — and throughout Corporate America,” he added.
This new five year agreement is the first since MillerCoors was created in July 2008. Coors was a founding corporate sponsor of HACR and has maintained an agreement since 1986.
'Ya es hora' campaign calls for complete count of Latinos and immigrants in the 2010 Census
LOS ANGELES, CA /PRNewswire-USNewswire/ — At a press conference today, the partners of the historic ya es hora !HAGASE CONTAR! (It’s Time, Make Yourself Count!) Campaign urged the Latino community to participate in the 2010 Census. In addition to announcing new partners, the campaign called for the confirmation of Robert Groves to head the U.S. Census Bureau, and condemned the efforts of a small group of organizations calling for a boycott of the enumeration as a strategy to achieve comprehensive immigration reform.
“The partners in the ya es hora !HAGASE CONTAR! Campaign are committed to ensuring a full count in the 2010 Census,” said Texas State Representative Rafael Anchia, Chairman of the NALEO Educational Fund. “This is only possible if we have the continued support of partner organizations across the country as well as leadership at the Census Bureau and the full support of everyone in the Latino community.”
“A full count of the Latino population will help Latinos build a better future for their families,” said Dr. Jesse Miranda, CEO of the National Hispanic Christian Leadership Conference (NHCLC). “A full count is critical for the continued economic and political progress of the Latino community. An undercount of the Latino community will do serious damage to our families and our neighborhoods. By diminishing the representation of newcomers in our democracy, an undercount will also undermine efforts to achieve comprehensive immigration reform. Encouraging anyone not to participate in the Census is simply wrong.”
The U.S. Constitution requires a full count of all residents of the United States, including immigrants. Census statistics determine reapportionment and political representation, and are also used for allocating federal funding for many social and economic programs that benefit the Latino community and the entire country. Additionally, Census data are used for the enforcement of civil rights and anti-discrimination laws, including the Voting Rights Act.
The ya es hora, !HAGASE CONTAR! Campaign will focus on promoting the importance of the Census, educating individuals about filling out their Census forms and encouraging households to mail back their responses once they complete their forms. This phase of the coalition’s work builds on the success of the ya es hora !Ciudadania! Campaign of 2007, in which 1.4 million Legal Permanent Residents (LPRs) applied for U.S. citizenship, and the success of the ya es hora !Ve y Vota! Campaign of 2008, in which a record 9.7 million Latinos exercised their right to vote in the presidential election.
The ya es hora !HAGASE CONTAR! Campaign is a coalition of national and local Latino organizations and Spanish-language media working to inform and motivate the nearly 50 million U.S. Latinos to fully participate in the 2010 Census. The campaign is lead by national partners, including the Dominican American National Roundtable, League of United Latin American Citizens, Mi Familia Vota Education Fund, NALEO Educational Fund, National Council of La Raza, Service Employees International Union, and media companies Entravision, impreMedia, and Univision, and includes organizational partners at the national, state, and local levels.
In recent weeks, a growing list of organizations have joined the campaign, including: Comunidad Presbiteriana Hispana & El Pozo de Jacob / The Jacob’s Well; Hispanic Association of Colleges and Universities (HACU); The Hispanic Federation; Hispanic National Bar Association (HNBA); Congressional Hispanic Caucus Institute (CHCI); Hispanic Mega Church Association; National Hispanic Pentecostal Congress; Jesse Miranda Center for Hispanic Leadership; Independent Sector; Latino Justice/Puerto Rican Legal Defense and Educational Fund; League of Women Voters USA; Leadership Conference on Civil Rights (LCCR); Mexican American Legal Defense & Educational Fund (MALDEF); National Association of Evangelicals; National Association of Hispanic Publications (NAHP); National Hispanic Christian Leadership Conference; National Hispanic Foundation for the Arts (NHFA); National Hispanic Media Coalition (NHMC); National Latina Institute on Reproductive Health; National Puerto Rican Coalition, Inc. (NPRC); Colorado Immigrant Rights (CIRC); Consejo Nacional De Organizaciones Comunitarias (CBO); Connecticut Puerto Rican Forum Inc.; Diocesan Migrant & Refugee Services Inc.; Los Angeles City College-Workforce Development; Los Angeles Southwest College-Bridges to Success; Pasadena City College-Community Education Center; S.O.S. Immigration International; The Idaho Community Action Network; International Institute; Unity For Dignity; Mexican American Opportunity Foundation; UFW Foundation; The Illinois Coalition for Immigrant & Refugee Rights; Latina Initiative; Intercambio de Comunidades; The Latin American Coalition; Tenants and Workers United; Hermandad Mexicana Nacional Oxnard; Hermandad Mexicana Nacional East Los Angeles; Hermandad Mexicana Nacional Fontana; Hermandad Mexicana Nacional Palmdale; Hermandad Mexicana Nacional Pacoima; LA Voice/PICO; Alliance for a Better Community; Mayor of Miami, Manny Diaz; Hispanic Unity, Miami; Organizacion Hondurena Integrada; Minnesota Council of Nonprofits; Contra Costa Faith Works!; Hispanic Women’s Organization of Arkansas; Mexican American Commission of Nebraska; Colombo Americans for Action.
Selecciones, Reader's Digest, The American Heart Association's 'Go Red' for women and Macy's reach Hispanic women with message of heart health
NEW YORK – Selecciones and Reader’s Digest joined the American Heart Association’s (AHA) Go Red For Women and Macy’s for a second consecutive year in the multi-platform awareness program, “Go Red de Corazon. ” The program alerts Hispanic women to the threat of heart disease.
To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/selecciones/38861/
As part of its activities, a special event was held yesterday in Miami, Fla., to honor Hispanic women and heart health. Genevieve Marlin-Fernandez, Selecciones’ Editorial Director, joined special guests, Ana Maria Canseco and Neida Sandoval, hosts of Univision’s show, “Despierta America;” Dr. Isabel Gomez-Bassols, host of Univision Radio’s show, “Dra. Isabel;” and AHA spokesperson Luz Marina Prieto, MD, Director of the Endocrinology Ambulatory Clinic JMH/Assistant Professor of the Clinical Medicine Division of Endocrinology, Diabetes and Metabolism at the University of Miami’s Miller School of Medicine, to recognize Rosa Rosen, a heart-health advocate who is making a difference and working to improve heart health in her community, and Maria Negron, winner of the Selecciones reader engagement contest for a compelling story of women who are making heart-healthy choices and inspiring others with their actions. The event featured heart healthy appetizers by celebrity chef Daisy Martinez and culinary personality Maggie Jimenez.
At the event, special guests Ana Maria Canseco, Neida Sandoval, Dr. Isabel Gomez-Bassols and Luz Marina Prieto shared their own stories and spoke on the importance of learning the risk factors and how to prevent heart disease. “We are happy to partner again with the American Heart Association and Macy’s on Go Red de Corazon,” said Selecciones editorial director Genevieve Marlin-Fernandez, whose own father died of a massive heart attack when she was 19 years old. Celebrating Macy’s sixth year as the national sponsor of the Go Red For Women movement, Peter Sachse, Macy’s Chief Marketing Officer says, “We are as passionate about this cause today as we were when the movement launched. Together, we have made substantial strides in raising awareness of heart disease as the number one killer of American women”.
Research shows that only 29 percent of Hispanic women know that heart disease is their No. 1 killer in the United States. Each year, cardiovascular disease kills approximately 455,000 women in the United States – about one every minute.
Go Red de Corazon reaches millions of Latinas with a message to take charge of their heart health. Information about risk factors for heart disease, prevention tips, a heart-health guide created just for Latinas and free recipes can be found at www.goredcorazon.org or by calling 1-800-AHA-USA1.
PRSA-PR Newswire National Diversity Tour visits Little Rock event recap
By Joe Carleo
LITTLE ROCK - On June 19, 2009 Joe Carleo, APR and Vice Chair of the PRSA National Diversity Committee gave a speech to the Little Rock PRSA chapter at their invitation for a professional development seminar to almost 50 engaged PR pros about multicultural communications. The program topic, “Maximizing Your Multicultural Communications in 2009,” addressed some of the latest research about the rapid growth of that community and gave practical tips about doing a separate campaign, using the RACE model of program research, planning and evaluation, maintaining an adequate budget, getting support from senior leaders, as well as the importance of adequate and valid measurement metrics. I also emphasized among other points that “you need to have an ongoing and positive relation with multicultural groups, especially if you will eventually ask them to buy your client’s products or services”.
We talked about being aware of cultural blinders such as using similar communication tools where you historically succeed when targeting mainline audiences. Ask yourself “how do they want to receive the information?” – Do the focus groups in their preferred language and dig deep on the findings. For many groups, web and mobile platforms are key and for others, radio or face to face is the preferred channel”.
Among case studies presented were the Little Rock School District with 43 languages besides English. Another example cited was healthcare systems many of which have over 180 languages besides English where they must provide accurate communication in the native language. On the retail side, Walmart and Lowe’s were examples of using bilingual signage in the aisles to welcome Hispanic customers and increase sales.
I concluded by saying that “there are many ways to succeed in multicultural communications and also there are dozens of ways to step in a huge mud puddle and sometimes you will take years to get the mud off. If it’s a bad mistake, the mud may never come off”!
New media-led effort responds to AIDS crisis in Black America
MENLO PARK, CA, June 25 /PRNewswire/ — Today, leading U.S. media companies announced a new coordinated national campaign to mobilize Black Americans in response to AIDS and promote specific calls-to-action to prevent and reduce the further spread of HIV. Greater Than AIDS – a multi-faceted campaign presented under a common brand that includes targeted public service ads (PSAs) as well as integrated messages in news, entertainment and community content – seeks to strengthen a sense of community among Black Americans in response to HIV/AIDS.
From the outset, AIDS has disproportionately affected Black Americans, who today account for nearly half of new HIV infections in this country, while representing just 12 percent of the population. In some U.S. cities — notably those with large Black populations — prevalence rates are considerably higher than the national average. Some 500,000 Black Americans are estimated to be living with HIV today — and those infected face greater barriers to care and treatment and are more likely to die of AIDS than other racial or ethnic groups.
According to a recent national survey by the Kaiser Family Foundation, Black Americans are more personally worried about HIV/AIDS – with more than one in three having a family member or close friend who is living with or has died from HIV/AIDS – as compared to other races or ethnicities. Even so, tracking surveys reveal a decreasing sense of urgency, including among Black Americans, about the epidemic. “The sustained collaboration by media to deliver a concise and consistent message creates a powerful opportunity to draw attention about the disproportionate impact of HIV on Black America and promote both individual and community-level action,” said Drew E. Altman, Ph.D., resident and CEO, Kaiser Family Foundation, which is coordinating media commitments and managing campaign production. According to the same survey, 44 percent of Black Americans name media as their primary source of information about HIV/AIDS, far more than any other single source, including family or health care providers.
Inspired by a line in a speech by President Obama on World AIDS Day in 2006, the central idea behind the Greater Than AIDS message, which is presented as an “internal dialogue” within the Black community, seeks to inspire hope and promote the possibility of change in the AIDS epidemic facing Black America through the united actions of individuals, families and communities. Greater Than AIDS stresses six specific actions in response to the epidemic: being informed; using condoms; getting tested–and treated, as needed; speaking openly; acting with respect; and getting involved.
The campaign’s logo is the mathematical symbol for “greater than.” This simple image visually and readily conveys unity and empowerment. The symbol also has the effect of suggesting forward action – like an arrow. The symbol is mimicked in the popular hand sign for “peace” rotated 90 degrees.
“The central idea behind the campaign is to remind us as Black Americans that we are greater than any challenge we have ever faced, and that we are Greater Than AIDS as well,” said Phill Wilson, Founder and CEO of the Black AIDS Institute, which is advising on the initiative. “It is about a shared responsibility in the face of AIDS – and hope for the possibility of an HIV-free future.”
The Greater Than AIDS campaign is being developed and distributed by the Black AIDS Media Partnership (BAMP), a coalition of leading media companies. It is being produced in collaboration with Act Against AIDS, a major five-year communications effort by the U.S. Centers for Disease Control and Prevention (CDC) to refocus attention on HIV and AIDS domestically. “CDC is pleased to collaborate with the Kaiser Family Foundation on the Black AIDS Media Partnership (BAMP), which complements CDC’s recently initiated Act Against AIDS campaign and exemplifies the type of private sector commitment needed to combat HIV and AIDS,” said Kevin Fenton, M.D., director of CDC’s National Center for HIV/AIDS, Viral Hepatitis, STD and TB Prevention. “Media partnerships like these are critical to bringing a renewed sense of urgency and resolve to ending the HIV epidemic in the hardest hit communities across the nation.”
The campaign brand and initial creative elements begin rolling out this week leading up to National HIV Testing Day (June 27th). The first wave of campaign content will include radio, outdoor, print and online elements, with television content planned for release in the fall. Test 1 Million, a corresponding campaign produced by the Black AIDS Institute to test one million Black Americans a year also is being distributed as part of with the Greater Than AIDS campaign. A comprehensive website – www.greaterthan.org – serves as the primary referral for all campaign messages.
A growing roster of media are supporting this first wave, including: American Urban Radio Networks, AOL Black Voices, CBS Outdoor, Clear Channel Communications, ESSENCE Communications, the National Association of Black-Owned Broadcasters, the National Newspaper Publishers’ Association, and theLoop21.com, among others. The campaign is extended beyond the PSAs through integrated content and community outreach. Among the company-level commitments announced today:
– American Urban Radio Networks (AURN), as part of its commitment through the Act Against AIDS Leadership Initiative, is producing a
series of public service messages in support of the Greater Than AIDS campaign featuring network talent and celebrities. AURN will also
distribute PSAs to its more than 300 radio stations nationwide, reaching an estimated audience of more than 20 million.
– Clear Channel Communications has made the Greater Than AIDS campaign a corporate priority and is working with BAMP to engage its radio
personalities, creative and production personnel in driving HIV/AIDS awareness and information to its listeners and communities. Clear
Channel is distributing Greater Than AIDS PSAs across its network of more than 800 radio stations serving over 100 million U.S. listeners each week. In addition, Steve Harvey, whose nationally-syndicated radio show, “The Steve Harvey Morning Show” is heard each day from 6-10 a.m. EST in over 60 U.S. markets on Urban and Urban AC stations, will promote the campaign with PSAs and related support. The program is nationally syndicated by Premiere Radio Networks, a subsidiary of Clear Channel. Clear Channel is also working with the campaign to place PSAs across its more than 200,000 outdoor advertising displays in the U.S., with a focus on markets with the highest rates of HIV infection among African Americans.
– ESSENCE Communications is leveraging the influence and reach of its annual Essence Music Festival (July 3-5, New Orleans) to bring attention to HIV/AIDS. In addition, ESSENCE covers HIV/AIDS issues every month in its award-winning magazine. ESSENCE will be contributing advertising space and online media for Greater Than AIDS PSAs. ESSENCE magazine reaches more than 8.1 million women each month and Essence.com reaches 1 million each month.
– National Newspaper Publishers Association (NNPA), representing more than 200 Black community newspapers across the U.S., will introduce
the Greater Than AIDS campaign at its National Convention (June 26-27, Minneapolis) and provide free onsite HIV testing as part of BAMP’s
Test 1 Million initiative. As part of a commitment through Act Against AIDS, the NNPA will also produce a series of editorials about the impact of HIV/AIDS on Black America for its News Service. NNPA will also work with BAMP to provide complementary web-videos featuring interviews with people living with and affected by HIV/AIDS for posting to both BlackPressUSA.com and member newspaper websites as well as work with member newspapers to place Greater Than AIDS print and online PSAs.
Marriott named one of the '40 Best Companies for Diversity' by Black Enterprise Magazine
BETHESDA, Md, June 25 /PRNewswire/ — Marriott International, Inc. (NYSE:MAR) announced today it has been named one of the “40 Best Companies for Diversity” by Black Enterprise magazine for the fifth consecutive year. The July feature article recognizes Marriott for its board of directors and employee base.
“We are honored to be recognized as one of the ’40 Best Companies for Diversity,’” said Jimmie Paschall, global diversity officer and senior vice president, external affairs for Marriott International, Inc. “With 146,000 employees in 66 countries, we know that our global workforce is our competitive advantage. It is also reflective of our company’s culture — rich and inclusive of varying ideas, backgrounds, ethnicities, languages and generations. We’re very proud to be recognized for it.”
In 2003, Marriott’s Board of Directors established the Committee for Excellence, chaired today by board member Debra L. Lee, chairman and CEO of BET Networks, to monitor the progress of the company’s diversity initiatives. These initiatives are centered on Marriott’s workforce, hotel ownership, and supplier diversity programs with the goal to spend $1 billion with diverse suppliers and have 500 diverse-owned hotels opened by 2010. To date, Marriott has spent $500 million with diverse suppliers and more than 430 Marriott hotels are owned, operated or under development by women or minorities.
The company continues to be recognized for its achievements for helping its employees to live, grow and be rewarded. This year, Marriott was ranked fourth on DiversityInc’s “Top 50 Companies for Diversity” list and among the “Top 50 Companies for Executive Women” by the National Association for Female Executives.
The special report on the best companies for diversity is featured in the July issue of Black Enterprise magazine. The 2009 “40 Best Companies for Diversity” were determined by analyzing responses from a survey administered to major corporations. Black Enterprise conducted a comprehensive outreach effort to the CEOs and diversity executives of the top 1,000 publicly traded companies, and the diversity executives of the 50 leading global companies with strong U.S. operations.
The complete special report, including methodology and selection criteria, is available in the July 2009 issue of BLACK ENTERPRISE magazine, on newsstands June 30.
The TODAY show looks at Hispanic America
In a week-long series, TODAY is examining a wide range of issues facing the Hispanic community. From population growth and immigration to trailblazing Hispanic women and the Latin influence on entertainment, TODAY is featuring the diverse ways Hispanic people have impacted the country. Check out the video gallery of stories at http://www.msnbc.msn.com/id/31127624/
AT&T teams with Don Omar for new LG Neon phone promo
Don Omar stars in a new TV and radio campaign for AT&T promoting the LG Neon phone. The 30-second TV spots were shot on the set of Don Omar’s video for his single “Sexy Robotica” and directed by music video veteran Carlos Perez. The spots feature the reggaeton star performing a jingle he created, “Tirame al Celu.”
Allstate partners with Mexican National Team and 'Zague' to launch Tricolor sweepstakes
NORTHBROOK, Ill — It’s Game Time…Allstate Insurance company, the nation’s largest publicly held personal lines insurer and exclusive auto, home and life insurance sponsor of the Mexican National Team, today launched this year’s sweepstakes, an exclusive promotion to celebrate the beauty of the game and its legions of fans.
Created to bring fans closer to a legend of “the beautiful game,” Allstate will reward one winner and a guest with an all-expenses-paid trip to Dallas, Texas on September 30 to watch a Tricolor game with one of the most exciting soccer players in history – former MNT captain Luis Roberto Alves, also known as “Zague.”
The sweepstakes is part of the activities surrounding Allstate’s third consecutive year as a sponsor of the Mexican National Team.
“Allstate is a very proud sponsor of the Mexican National Team and we are excited to be able to offer this exclusive experience to two fans to be able to watch their team with one of its legends,” said Georgina Flores, senior marketing manager at Allstate.
Mexican soccer legend, former MNT player and ex-captain of the team, Luis Roberto Alves “Zague,” has teamed up with Allstate over the past three years to add to the excitement and passion for the sport and to convey to fans that on and off-the field, protection is the right move. Sharing the team’s last game in the United States with him will be a once in a lifetime experience for a lucky winner and guest.
“This year has been full of excitement surrounding the performance and results for the qualifying games for both the Gold Cup and the World Cup. I’m thrilled to once again team up with my friends at Allstate, a company that’s always been committed to the Hispanic community,” commented ‘Zague’. “I look forward to joining the thousands of fans during the upcoming matches of the U.S. tour and I can’t wait to meet the winners of this year’s sweepstakes in Dallas.”
The promotion is open until September 1, 2009. There are three ways for participants to enter and consumers can enter in English or Spanish:
– Enter online at www.proteccioneslajugada.com – the official Web site of Allstate’s MNT sponsorship
– Text “ZAGUE” to 49737 (standard rates apply)
– Visit the Allstate booth at Futbol Fiesta in Atlanta on June 24 and/or San Diego on June 28
There is one entry permitted per person. For rules and the official entry form, visit www.proteccioneslajugada.com
First ever 24/7 Spanish-language talk radio show arrives in Charlotte
CHARLOTTE, NC - Norsan Multimedia, the largest Hispanic Media Group in North Carolina announced the format switch of La Tremenda, 1310 AM to a news talk station, Radio Formula: starting June 29th, 2009. Radio Formula is an internationally known syndicated talk show produced in Mexico and appeals to the immigrant market in the U.S. The network delivers a wide variety of programs that will keep the targeted audience fully engaged. People who enjoy this type of programming will get information, news, sports, family matters, gossip and entertainment shows, among others.
By bringing Radio Formula to Charlotte, we are filling an existing gap in the Spanish radio offerings in the market. We are pleased to present this new option to our wide audience, said Norberto Sanchez, Norsan Multimedia’s CEO. Sanchez added that this programming has proven to be successful in similar markets due to the presence of recognized journalists and on-air personalities of Mexican television and radio, such as: Ricardo Rocha, Joaquin Lopez Doriga, Eduardo Ruiz-Healy, Enrique “El Perro” Bermudez, Maxine Woodside, Alfredo Palacios, among others. He also noted, “Our Hispanic radio programming wouldn’t be complete without a segment for local news and community information. On Radio Formula 1310 AM we are very pleased to be able to offer free air-time to non-profit and other well recognized organizations that serve Latinos in Charlotte and surrounding counties.”
“By the inclusion of Radio Formula 1310 AM to our portfolio of radio properties in Charlotte, we are sure to reach 100% of the Spanish speaking audience in the market,” said Edgar Saucedo, General Manager of Norsan Multimedia. He added, “Radio Formula’s programming appeals to a more mature, educated audience; this segment of listeners often like to hear about an array of political topics, analysis of current events and different points of view in economics, sports, immigration, among others.”
“But there is also entertainment through a well known gossip program about singers, soap opera stars, etc. There is even a folk tale terror midnight show!” added Sergio Garcia, operations manager for Norsan Broadcasting.
La Tremenda 1310 AM was the first radio station acquired by Norsan Group in Charlotte five years ago. Later, other stations were added to Norsan’s local portfolio: La Raza 106.1 FM (Regional Mexican), Latina 102.3 FM (Pop and Tropical in Spanish), and Alfa 1060 AM (the only full Christian Spanish station).
Norsan Multimedia has a total of 10 radio stations in the Southeastern U.S. In addition to the Charlotte market, Norsan Multimedia has strong presence in Jacksonville, FL; Knoxville, TN; and Columbia, SC.
In August 2008, Norsan Multimedia bought Mi Gente Spanish Newspaper and a couple months ago, the website: www.descubrecharlotte.com.
GlobalHue Africanic continues growth trend with key new hires
NEW YORK, June 24 /PRNewswire/ — GlobalHue, the nation’s largest minority-owned, full-service marketing communications agency, today announced it has expanded its capabilities and expertise with the addition of two key new hires. Najoh Tita-Reid joins as Senior Vice President, Group Account Director of GlobalHue Africanic, and Damien Reid (no relation) joins as Vice President, Account Director of GlobalHue Africanic. Both of the new hires will be based at GlobalHue-New York.
“We’re excited to welcome these latest additions to the GlobalHue Africanic team,” said Allen Pugh, Chairman of GlobalHue Africanic. “I know they will add immediate value to our teams and amplify our overall client service capabilities. At GlobalHue, every new hire means that we are able to strengthen our ability to help our clients gain meaningful results in all of their multicultural marketing programs.”
GlobalHue Africanic is a full-service communications agency under the GlobalHue umbrella that specializes in marketing to the African-American segment.
Tita-Reid comes to GlobalHue Africanic after working 15 years with Procter & Gamble, where she was responsible for African-American marketing, external advertising agencies, cross-category multicultural marketing strategy and multicultural marketing capability.
She developed the groundbreaking and critically acclaimed “My Black is Beautiful” campaign that targets young women and teaches empowerment and pride. The campaign was awarded the “2008 Mosaic Multicultural Campaign of the Year” and it delivered record sales and awareness across several health, beauty and wellness brands, including Pantene, Olay, Covergirl, Crest, Always and Tampax.
During her time with Procter & Gamble, Tita-Reid also was the brand manager for several billion-dollar brands, including Always, Tampax, Luvs and Global Pampers. With every brand, she managed multimillion dollar budgets and also delivered record growth and sales.
In her new role with GlobalHue Africanic, Tita-Reid will be responsible for managing multiple account teams as well as contributing to senior management, operations and business development activities.
Tita-Reid is a graduate of Spelman College in Atlanta and earned an MBA from Duke University in Durham, NC.
Damien Reid has worked for a variety of clients, ranging from household brands Verizon, American Express and Celebrex to Hyatt Hotels. Prior to joining GlobalHue Africanic, he was Vice President at BBDO NY, where he was responsible for consumer branding and advertising for the National Football League and Mars Snackfoods. He developed and implemented year-long NFL Theme Lines for the 2007-2009 seasons, which were adopted as season-long marketing tools by the NFL, its corporate sponsors and licensees.
He also launched Mars’ new candy bar, Fling, and created the “Life’s Better the Milky Way” campaign.
Prior to that, Reid developed and managed all aspects for the American Express OPEN for Small Business account while at Ogilvy. At the UNIT7 agency, Reid managed the entire direct marketing campaign for Celebrex. Reid started in advertising at Draft Worldwide on the Verizon account.
He has an undergraduate degree and MBA from Temple University in Philadelphia.
In his new role at GlobalHue Africanic, he will be responsible for strategic planning related to new business projects and will be a leader on the Verizon teams.
“Najoh and Damien both have great track records as innovators in strategic planning and brand dialogue across global, African-American and general markets,” said Pugh. “Najoh will play a key role in upping our ability to deliver culturally rich and diverse brand and communications ideas across several channels, and Damien has a combination of experience in both traditional and non-traditional media and communications disciplines.”