More than 200 U.S. ethnic media outlets call collectively for immigration reform

 SAN FRANCISCO, CA – More than 200 ethnic media outlets across the United States are publishing editorials this week urging the White House and Congress to quickly enact "a just and humane" immigration reform package. More are expected to publish the editorial over this week and next. The editorial campaign was organized by New America Media (NAM), a San Francisco-based organization that represents more than 2,500 ethnic media outlets. It is the first time ethnic media across the nation, including Black,
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MillerCoors and HACR sign comprehensive Hispanic economic partnership agreement

WASHINGTON, DC -- MillerCoors and the Hispanic Association on Corporate Responsibility (HACR) have announced a joint Economic Partnership Agreement to increase and enhance economic opportunities for Hispanics through increased participation in key corporate initiatives such as leadership and workforce development, procurement and supplier diversity, marketing and advertising and community contributions. (Photo:  http://www.newscom.com/cgi-bin/prnh/20090626/CG38961) "Growing and leveraging diversity will provide
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'Ya es hora' campaign calls for complete count of Latinos and immigrants in the 2010 Census

LOS ANGELES, CA /PRNewswire-USNewswire/ -- At a press conference today, the partners of the historic ya es hora !HAGASE CONTAR! (It's Time, Make Yourself Count!) Campaign urged the Latino community to participate in the 2010 Census.  In addition to announcing new partners, the campaign called for the confirmation of Robert Groves to head the U.S. Census Bureau, and condemned the efforts of a small group of organizations calling for a boycott of the enumeration as a strategy to achieve comprehensive immigration
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Selecciones, Reader's Digest, The American Heart Association's 'Go Red' for women and Macy's reach Hispanic women with message of heart health

NEW YORK - Selecciones and Reader's Digest joined the American Heart Association's (AHA) Go Red For Women and Macy's for a second consecutive year in the multi-platform awareness program, "Go Red de Corazon. "  The program alerts Hispanic women to the threat of heart disease. To view the Multimedia News Release, go to:  http://www.prnewswire.com/mnr/selecciones/38861/ As part of its activities, a special event was held yesterday in Miami, Fla., to honor Hispanic women and heart health. Genevieve Marlin-Fernandez,
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PRSA-PR Newswire National Diversity Tour visits Little Rock event recap

By Joe Carleo LITTLE ROCK - On June 19, 2009 Joe Carleo, APR and Vice Chair of the PRSA National Diversity Committee gave a speech to the Little Rock PRSA chapter at their invitation for a professional development seminar to almost 50 engaged PR pros about multicultural communications.  The program topic, “Maximizing Your Multicultural Communications in 2009,” addressed some of the latest research about the rapid growth of that community and gave practical tips about doing a separate campaign, using the RACE model
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New media-led effort responds to AIDS crisis in Black America

MENLO PARK, CA, June 25 /PRNewswire/ -- Today, leading U.S. media companies announced a new coordinated national campaign to mobilize Black Americans in response to AIDS and promote specific calls-to-action to prevent and reduce the further spread of HIV.  Greater Than AIDS - a multi-faceted campaign presented under a common brand that includes targeted public service ads (PSAs) as well as integrated messages in news, entertainment and community content - seeks to strengthen a sense of community among Black Americans
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Marriott named one of the '40 Best Companies for Diversity' by Black Enterprise Magazine

BETHESDA, Md, June 25 /PRNewswire/ -- Marriott International, Inc.  (NYSE:MAR) announced today it has been named one of the "40 Best Companies for Diversity" by Black Enterprise magazine for the fifth consecutive year.  The July feature article recognizes Marriott for its board of directors and employee base. "We are honored to be recognized as one of the '40 Best Companies for Diversity,'" said Jimmie Paschall, global diversity officer and senior vice president, external affairs for Marriott International, Inc.
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The TODAY show looks at Hispanic America

In a week-long series, TODAY is examining a wide range of issues facing the Hispanic community.   From population growth and immigration to trailblazing Hispanic women and the Latin influence on entertainment, TODAY is featuring the diverse ways Hispanic people have impacted the country.  Check out the video gallery of stories at http://www.msnbc.msn.com/id/31127624/
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AT&T teams with Don Omar for new LG Neon phone promo

Don Omar stars in a new TV and radio campaign for AT&T promoting the LG Neon phone.  The 30-second TV spots were shot on the set of Don Omar’s video for his single “Sexy Robotica” and directed by music video veteran Carlos Perez.  The spots feature the reggaeton star performing a jingle he created, “Tirame al Celu.”
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Allstate partners with Mexican National Team and 'Zague' to launch Tricolor sweepstakes

NORTHBROOK, Ill -- It's Game Time...Allstate Insurance company, the nation's largest publicly held personal lines insurer and exclusive auto, home and life insurance sponsor of the Mexican National Team, today launched this year's sweepstakes, an exclusive promotion to celebrate the beauty of the game and its legions of fans. Created to bring fans closer to a legend of "the beautiful game," Allstate will reward one winner and a guest with an all-expenses-paid trip to Dallas, Texas on September 30 to watch a Tricolor
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First ever 24/7 Spanish-language talk radio show arrives in Charlotte

CHARLOTTE, NC - Norsan Multimedia, the largest Hispanic Media Group in North Carolina announced the format switch of La Tremenda, 1310 AM to a news talk station, Radio Formula: starting June 29th, 2009.  Radio Formula is an internationally known syndicated talk show produced in Mexico and appeals to the immigrant market in the U.S.  The network delivers a wide variety of programs that will keep the targeted audience fully engaged.  People who enjoy this type of programming will get information, news, sports, family
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GlobalHue Africanic continues growth trend with key new hires

NEW YORK, June 24 /PRNewswire/ -- GlobalHue, the nation's largest minority-owned, full-service marketing communications agency, today announced it has expanded its capabilities and expertise with the addition of two key new hires.  Najoh Tita-Reid joins as Senior Vice President, Group Account Director of GlobalHue Africanic, and Damien Reid (no relation) joins as Vice President, Account Director of GlobalHue Africanic. Both of the new hires will be based at GlobalHue-New York. "We're excited to welcome these latest
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