The PR industry’s premier source for Hispanic PR news and views
From the monthly archives:
SAN FRANCISCO, CA – More than 200 ethnic media outlets across the United States are publishing editorials this week urging the White House and Congress to quickly enact “a just and humane” immigration reform package. More are expected to publish the editorial over this week and next.
The editorial campaign was organized by New America Media (NAM), [...]
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WASHINGTON, DC — MillerCoors and the Hispanic Association on Corporate Responsibility (HACR) have announced a joint Economic Partnership Agreement to increase and enhance economic opportunities for Hispanics through increased participation in key corporate initiatives such as leadership and workforce development, procurement and supplier diversity, marketing and advertising and community contributions.
(Photo: http://www.newscom.com/cgi-bin/prnh/20090626/CG38961)
“Growing and leveraging diversity will [...]
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LOS ANGELES, CA /PRNewswire-USNewswire/ — At a press conference today, the partners of the historic ya es hora !HAGASE CONTAR! (It’s Time, Make Yourself Count!) Campaign urged the Latino community to participate in the 2010 Census. In addition to announcing new partners, the campaign called for the confirmation of Robert Groves to head the U.S. [...]
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NEW YORK – Selecciones and Reader’s Digest joined the American Heart Association’s (AHA) Go Red For Women and Macy’s for a second consecutive year in the multi-platform awareness program, “Go Red de Corazon. “ The program alerts Hispanic women to the threat of heart disease.
To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/selecciones/38861/
As part of [...]
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By Joe Carleo
LITTLE ROCK – On June 19, 2009 Joe Carleo, APR and Vice Chair of the PRSA National Diversity Committee gave a speech to the Little Rock PRSA chapter at their invitation for a professional development seminar to almost 50 engaged PR pros about multicultural communications. The program topic, “Maximizing Your Multicultural Communications in [...]
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MENLO PARK, CA, June 25 /PRNewswire/ — Today, leading U.S. media companies announced a new coordinated national campaign to mobilize Black Americans in response to AIDS and promote specific calls-to-action to prevent and reduce the further spread of HIV. Greater Than AIDS – a multi-faceted campaign presented under a common brand that includes targeted public [...]
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BETHESDA, Md, June 25 /PRNewswire/ — Marriott International, Inc. (NYSE:MAR) announced today it has been named one of the “40 Best Companies for Diversity” by Black Enterprise magazine for the fifth consecutive year. The July feature article recognizes Marriott for its board of directors and employee base.
“We are honored to be recognized as one of [...]
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In a week-long series, TODAY is examining a wide range of issues facing the Hispanic community. From population growth and immigration to trailblazing Hispanic women and the Latin influence on entertainment, TODAY is featuring the diverse ways Hispanic people have impacted the country. Check out the video gallery of stories at http://www.msnbc.msn.com/id/31127624/
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Don Omar stars in a new TV and radio campaign for AT&T promoting the LG Neon phone. The 30-second TV spots were shot on the set of Don Omar’s video for his single “Sexy Robotica” and directed by music video veteran Carlos Perez. The spots feature the reggaeton star performing a [...]
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NORTHBROOK, Ill — It’s Game Time…Allstate Insurance company, the nation’s largest publicly held personal lines insurer and exclusive auto, home and life insurance sponsor of the Mexican National Team, today launched this year’s sweepstakes, an exclusive promotion to celebrate the beauty of the game and its legions of fans.
Created to bring fans closer to a [...]
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CHARLOTTE, NC – Norsan Multimedia, the largest Hispanic Media Group in North Carolina announced the format switch of La Tremenda, 1310 AM to a news talk station, Radio Formula: starting June 29th, 2009. Radio Formula is an internationally known syndicated talk show produced in Mexico and appeals to the immigrant market in the U.S. The [...]
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NEW YORK, June 24 /PRNewswire/ — GlobalHue, the nation’s largest minority-owned, full-service marketing communications agency, today announced it has expanded its capabilities and expertise with the addition of two key new hires. Najoh Tita-Reid joins as Senior Vice President, Group Account Director of GlobalHue Africanic, and Damien Reid (no relation) joins as Vice President, Account [...]
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WASHINGTON, DC /PRNewswire/ — America’s largest Hispanic Christian organization, The National Hispanic Christian Leadership Conference (NHCLC), The Hispanic National Association of Evangelicals, announced the formal national launch of the Jesse Miranda Center, the first ever Hispanic Evangelical Think Tank. As the educational arm of the National Hispanic Christian Leadership Conference, the Jesse Miranda Center will [...]
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LOS ANGELES – The Axis Agency has promoted 10-year agency veteran Carmen Lawrence to Senior Vice President.
In announcing her promotion, agency president Armando Azarloza said: “Ten years ago a persistent young woman working in the Boston office of BSMG ‘chased’ me down until one day when I finally decided to meet with her so she [...]
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BATTLE CREEK – Kellogg’s Corn Flakes(R) with a Touch of Honey is teaming up with Alina Rosario, host of the popular PBS TV show “Los Ninos en su Casa,” to offer moms some simple tips to make family times special.
“Simple things are often the most memorable,” said Rosario. “Serving a wholesome breakfast you know your [...]
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NEW YORK /PRNewswire/ — Ser Padres magazine, the primary source of parenting information for U.S. Hispanics, has expanded its relationship with Ser Padres Contributor and Health Expert Dr. Aliza Lifshitz, M.D. (la Doctora Aliza), and her recently-launched web site VidaySalud.com. The site aims to enhance relationships between Latino patients and their physicians by providing patients with the information they need [...]
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HOLLYWOOD, CA – Pfizer Helpful Answers is sponsoring a session on Increasing Access to Health Care for Latinos at the National Association of Latino Elected and Appointed Officials 26th Annual Conference. The sponsorship is part of Pfizer’s ongoing efforts to educate legislators, Hispanic health care organizations and Hispanic consumers about Pfizer Helpful Answers — a [...]
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A free webcast on “Reaching viewers in a multicultural, multiscreen world” is set for June 23 at 2 p.m. ET. To register visit http://www.multichannel.com/multiscreen.
This Webcast will examine how programmers and cable operators package, market and deliver content to effectively reach multicultural audiences, including Hispanic, Asian and African-American viewers among others. Panelists will [...]
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According to a report in Hispanic Market Weekly today H&R Block has opened a review for a public and media relations agency for its Hispanic-focused outreach. The initiatives would focus on high-density Hispanic markets such as Los Angeles, Miami and New York. H&R Block’s Latino marketing efforts are handled by Chicago-based Lápiz since 2007.
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LOS ANGELES – PRSA-LA’s Multicultural / Diversity Committee is hosting a multicultural marketing panel with leading strategists at the frontlines of social media June 25 that will focus on best practices for tapping into today’s diverse, multicultural marketplace through social media.
MODERATOR:
Larry Eason, President & Founder, DotOrgPower
PANEL:
Alan Breslauer, Deputy for Information Technology and [...]
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The Diverse Media Group, LLC. is initiating aninternship program and would like qualified applicants who are interested in pursuing a career in media broadcasting and public relations.
If you require more information or have questions regarding the internship program contact Garland L. McLaughlin, President of Communications for Diverse Media Group, LLC. Call 1-888-221-3676 toll free or [...]
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FORT WORTH – American Airlines is promoting its AA Advantage program to US Hispanics with a new integrated campaign that launched last week and runs through the end of 2009. Targeting four major markets—Dallas/Fort Worth, Chicago, Miami, and New York—the campaign includes advertising, PR, and social media.
The campaign targets Hispanic consumers who are Internet savvy [...]
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New York - Quadrant Two Public Relations has been assigned the PR account of New York based event promoters, TV production and internet content house R. Paniagua, Inc.
“The fit with RPI is a good one, since their work is in both US Hispanic and general markets. RPI understands the need to [...]
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Hispanic News
