Photos from this week’s PRSA multicultural PR panel at the National Press Club

WASHINGTON, DC – In a historic year with a new president who symbolizes the growing diversity of our nation, multicultural communications have become a significant area of focus for many companies and organizations, as well as the government.  On April 23 PR Newswire and the Public Relations Society of America hosted an in-depth panel presentation on maximizing multicultural initiatives in a changing society at the National Press Club.The dynamic panel featured Dr. Rochelle Ford (Howard University), David Duckenfield (Balsera Communications) and Carla Coolman (US Mint) and was moderated by Manny Ruiz (PR Newswire).
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From L to R: Manny Ruiz (PR Newswire), David Duckenfield (Balsera Communications), Carla Coolman (US Mint) and Dr. Rochelle Ford (Howard University)

From L to R: Manny Ruiz (PR Newswire), David Duckenfield (Balsera Communications), Carla Coolman (US Mint) and Dr. Rochelle Ford (Howard University)

From L to R: Manny Ruiz (PR Newswire), David Duckenfield (Balsera Communications), Carla Coolman (US Mint) and Dr. Rochelle Ford (Howard University)

PR Newswire to host an in-depth panel on multicultural PR in a changing society April 23 in DC

WASHINGTON, DC - In a historic year with a new president who symbolizes the growing diversity of our nation, multicultural communications have become a significant area of focus for many companies and organizations, as well as the government. PR Newswire is hosting an in-depth, panel presentation on maximizing multicultural initiatives in a changing society on Thursday, April 23rd at the National Press Club.

The dynamic panel will feature Dr. Rochelle Ford, David Duckenfield, & Carla Coolman, who will discuss the latest trends and positioning strategies to reach diverse communities. The program is titled “The Inauguration of a New Age: Multicultural PR in a Changing Society” and is being moderated by Manny Ruiz.  It is part of a national tour entitled “From Media Relations to Measurement: Maximizing Your Multicultural Initiatives in 2009,” which is traveling to various PRSA chapters throughout the country.

Topics will include:

* How should your public relations and diversity initiatives be adapted to connect with multicultural audiences?
* What are some top tips for effectively working with Hispanic, African American and U.S. Asian media?
* What are some of the key similarities and differences about working with these media?
* What are multicultural audiences doing in this quickly-evolving area of communication?
* Will the diversity of the new administration prompt federal agencies to have a more multicultural approach to their communications efforts?