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Goya Foods marks Christmas with huge Tri-state Hispanic CSR initiative

12/30/2009 By Leave a Comment

SECAUCUS, NJ- Hispanic food giant Goya Foods marked the Christmas season by conducting a series of Hispanic CSR programs to benefit charities in the Tri-State area.  In keeping with its decades-long commitment of supporting local communities Goya

Filed Under: Hispanic CSR PR Tagged With: , , , ,

Black AIDS Institute will kick 2010 off with national platform to build Black AIDS Awareness

12/30/2009 By Leave a Comment

LOS ANGELES, CA - Martin Luther King Jr. weekend will mark the kick-off of the Black AIDS Institute's National Trump AIDS Bid Whist Tournaments in Atlanta and across the country.  Bid Whist as it exists today is a form of an underground card game

Filed Under: Hispanic/Multicultural PR Briefs Tagged With: , , ,

PRSA’s merger of multicutural division causes rift

12/29/2009 By Leave a Comment

NEW YORK, NY -  Some members are disputing the Public Relations Society of America (PRSA) decision to integrate its Multicultural Communications Section (MCS) into its Diversity Committee. Last week, PRSA said it would combine the units due to a

Filed Under: Diversity News, Hispanic/Multicultural PR Briefs Tagged With: , , ,

Hispanic entertainment PR firm CEO opens her own record label Trevino Music Group

12/29/2009 By Leave a Comment

LOS ANGELES, CA - Hispanic entertainment PR firm CEO Reyna Trevino has opened her own record label Trevino Music Group, which is being distributed through Universal Music Group.

Filed Under: Hispanic/Multicultural PR Briefs Tagged With: ,

10 Things Retailers Should Know

12/28/2009 By Leave a Comment

By Alvaro Cabrera Executive director of integration,  Dieste, Inc. 1. U.S. Hispanic spending power growth has significantly outpaced non-Hispanic with an average of $5 more per basket. On average, Hispanics spend 13% more than GM consumer in

Filed Under: Hispanic Market Facts/Research Tagged With: , ,

WDNA-FM arrives in Miami to document stories of Latinos

12/27/2009 By Leave a Comment

MIAMI, FL– StoryCorps, a national initiative to document the unique stories of Americans, will record the stories of Miami’s Latino residents as part of its Historias Initiative January 7 - 30, 2010.  Historias, which means ‘story’ in

Filed Under: Hispanic Culture News, Multicultural Media News Tagged With: , , ,

Hispanic PR blog weekend recap

12/26/2009 By Leave a Comment

Top stories  for the week of December 21-25, 2009 December 25 Black Broadcasting Network launches on Verizon FiOS TV VOD  Nevarez Communications will represent Latina celebrity chef Cielito Rosado   December 24  Tamales for Christmas

Filed Under: Hispanic Culture News, Hispanic Market Facts/Research

Black Broadcasting Network launches on Verizon FiOS TV VOD

12/25/2009 By 1 Comment

HOUSTON - The Black Broadcasting Network (BBN), an African American owned and operated Cable Network by Pioneers, Entertainment Attorney Ricky Anderson and Yusef Muhammad, is now available on Verizon FiOS TV Video on Demand (VOD). BBN is available

Filed Under: Multicultural Media News Tagged With: , , , ,

Nevarez Communications will represent Latina celebrity chef Cielito Rosado

12/25/2009 By 3 Comments

Miami, FL – Hispanic PR firm Nevarez Communications has been selected to represent Latina celerity chef and internationally known television personality, Cielito Rosado. Puerto Rican-born celebrity chef Cielito Rosado began her culinary career

Filed Under: Hispanic Spokesperson Tracker, Hispanic/Multicultural PR Briefs Tagged With: , ,

More reasons why Dallas is the host city for the 2010 Hispanic PR & Social Marketing Conference

12/25/2009 By Leave a Comment

Other top reasons why Dallas is a terrific choice for the first ever Hispanic PR & Social Marketing Conference, May 10-12, 2010. Dallas is the top visitor and leisure destination in Texas. Dallas was noted as one of the top 44

Filed Under: Hispanic/Multicultural PR Briefs Tagged With: ,

Tamales for Christmas are a true Texas tradition

12/24/2009 By 1 Comment

Forget the fruitcake and nix the nog.  In Texas, it wouldn't be Christmas without tamales. While shoppers from Washington to Maine swarmed the malls the day after Thanksgiving, many Texans were lining up to order — or make — Christmas Eve

Filed Under: Hispanic Culture News Tagged With: , , ,

Azteca America CSR program returns largest toy drive in Mexico to L.A.

12/24/2009 By Leave a Comment

LOS ANGELES, CA - With 15 years of history, the "Jugueton" goes binational and returns to Los Angeles to exceed its goal of collecting and distributing 15 million new toys -Collection centers at Azteca America Los Angeles, The Mexican Consulate of

Filed Under: Hispanic CSR PR Tagged With: , , ,