Newspaper circulation increase in the Hispanic market

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                      While general market newspapers continue to suffer from circulation decreases, despite growth in digital subscriptions, this is not the case for Hispanic newspapers. Several Hispanic publications, perhaps because of their strong community newspaper appeal,  have increased their circulation in recent months. Below is the case of four newspapers. Two in California, one in Houston and one in
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Disney captures young Latina market with the launch of Quinceañera dress collection

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  Disney Consumer Products today unveiled the Disney Royal Ball collection, the first ever line of Quinceañera gowns inspired by the inner qualities, personalities and stories of the Disney Princess characters.   Designed and created in collaboration with special occasions fashion industry leader, Ashdon Inc, the new gowns combine classical styling with elements of fantasy and magic to bring an air of royalty and fairy tale to young women celebrating their Quinceañera. The debut line features 21 gowns
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Sensis adds two directors to executive team

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Polly Beale named creative director; Joe Hyde is director of technology Sensis, a cross-cultural advertising agency with digital at its core, added two new directors to its executive team. Polly Beale joins the agency as creative director while Joe Hyde is the new director of technology. "Polly and Joe bring decades of experience and talent to Sensis, adding a new level of skill to the agency," President José Villa said. "Polly’s leadership will be invaluable to our core creative team and Joe's knowledge of
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RSVP for the Latin Remixx Mixxer Series Tuesday May 21st in Los Angeles

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The LATIN REMIXX MIXXER SERIES will be taking place in Los Angeles on  Tuesday, MAY 21st at  Infusion Lounge. Don't miss this opportunity to network with Latin music's rising star djs and music industry movers and shakers. RSVP here Infusion Lounge 1000 Universal Studios Blvd. Suite 208 Universal City, CA 91608  
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Mamiverse.com launches job board and career service initiative

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Hispanics Rank As Hardest Hit By Most Recent Recession JobTarget & The SocialMoms Network Sign On As Partners Mamiverse.com, a lifestyle, news and social media website for Latina moms and families announces the launch of Mamiverse Jobs, a major initiative to provide information on available job listings from around the country, create career services content and enable direct employer access through virtual job fairs and social media driven events. Mamiverse Jobs is partnering with JobTarget, the largest operator
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Televisa Publishing + Digital Hosts Its First Ever Hispanic Upfront Presentation in New York City on May 15

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Televisa Publishing + Digital, today unveiled plans for its first ever Upfront Presentation fittingly billed "Noche de Moda." The 2013-2014 upfront will be a star-studded night of fashion and glamor with four separate lounges for the top media titles in the U.S. Hispanic market. Televisa Publishing + Digital will be showcasing its multi-platform opportunities for Vanidades, Cosmopolitan en español, TVyNovelas and PODER Hispanic to VIP guests -- including advertisers and media -- on Wednesday, May 15 at Guastavino's
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Toshiba selects Grupo Gallegos as Latin America advertising agency of record

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Grupo Gallegos,  has been named the Latin American advertising agency of record for Toshiba America Information Systems, Inc., marketer of advanced electronic and electrical products and systems. Grupo Gallegos will work with Toshiba to develop a unified brand identity for each of its products, including Toshiba Notebooks: Satellite, Portege, Tecra, and Qosimo, along with new Tablets, TVs, and Hard Drives. "We are tremendously excited about the opportunity to help a world-leading brand like Toshiba with its
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Maturity And Diversity For Hispanic Radio

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Maturity And Diversity For Hispanic Radio.-A changed Hispanic radio marketplace reveals two different audiences, a mature crowd for Mexican Regional and a diverse one for Spanish Contemporary, according to Arbitron's latest Radio Today report. The wide-ranging report released by Arbitron last week offers a snapshot of the U.S. radio market and it includes some interesting findings from the Hispanic sector. It examined several Latino formats including Mexican Regional and Spanish Contemporary/Spanish Hot AC, the
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National Pork Board and Kraft Partner in Hispanic Promotion to Celebrate Creative Cooks

The National Pork Board and Kraft have partnered on their first joint Spanish-language promotion with the online cooking contest, "Acompanalo a Tu Gusto" (Accompany It To Your Liking) Contestants are asked to submit recipes of side dishes using at least one Kraft ingredient that are inspired by their favorite pork main dishes. A panel of official judges will determine the winner, and the winning recipe will be featured in the Comida y Familia Festive edition, with the winner receiving a $500 cash prize. "We are
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Univision Communications and El Rey Network Announce Strategic Partnership, Unveil Upcoming Scripted Series

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Created by Renowned American Filmmaker Robert Rodriguez and FactoryMade Ventures, Young Adult Cable Network to Launch December 2013 on Comcast Univision Communications Inc. today announced it has made a strategic investment in El Rey Network, the new general entertainment, English-language cable network geared towards young-adult audiences and created by renowned American filmmaker Robert Rodriguez and FactoryMade Ventures. The network will launch in December 2013 and have nation-wide distribution with initial
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PRSA Miami seeks nominations for two awards

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PRSA Miami is seeking nominations for two major awards: The Bill Adams PRSA Lifetime Achievement Award and The Royal Palm Award. Bill Adams Lifetime Achievement Award The Bill Adams Lifetime Achievement Award is given to a PRSA member or retired member who meets the following criteria: • Has maintained tenure of 15 years of service in the public relations profession. • Has excelled in demonstrating support and dedication towards advancing the profession in communications and public relations (for example:
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The Axis Agency Hires Peter Sanchez as Executive Creative Director

The Axis Agency, a full-service Hispanic marketing agency and IPG company, today announced Peter Sanchez , as the Executive Creative Director, who will lead all creative direction for Axis and continue to develop its core advertising client base, while also expanding its digital advertising business. Peter Sanchez is an award-winning creative director who has successfully developed national and regional campaigns that include television, print, outdoor, radio and digital with agencies such as Accentmarketing,
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