Avocados from Mexico kicks off “Échale al Asador” mobile campaign for Hispanic Heritage Month


Avocados from Mexico will kick off its 2014-15 retail promotional activity this Hispanic Heritage Month with “Échale al Asador” (Toss it on the Grill), a fully integrated program for Hispanic accounts. The program will feature a mobile sweepstakes and a coupon-recipe savings offer as well as digital, social media and in-store merchandising. The main drive to build excitement in consumers will be through a text-to-win mechanism where consumers will be able to win outdoor large green eggs. In addition, consumers
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Adsmovil joins Celtra to Boost Cross-Screen Display Ads in Latin America


    Adsmovil, a mobile advertising network in Latin America and the U.S. Hispanic market, has announced a strategic partnership with Celtra, provider of the first cross-screen HTML5 technology for brand advertising on smartphones, tablets and desktop. Through this partnership, Adsmovil will deliver a powerful union of groundbreaking technology and creative innovation through AdCreator 4 to 15 countries in the region. AdCreator 4 is built for agencies, media suppliers and brand leaders alike to run
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Aflac named among top 50 companies for Latinas to work for by LATINA Style


    Aflac announced yesterday that the company has been named to LATINA Style Magazine's 2014 list of 50 Best Companies for Latinas to Work. It is the 15th time and 8th consecutive year that Aflac has been named to this list. According to a letter addressed to Aflac from LATINA Style President and CEO Robert E. Bard, more than 800 corporations were considered in compiling the list. "Aflac is pleased to receive LATINA Style's recognition for the 15th time, as it validates our long term
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VPE Tradigital Communications founding partner to retire, assume new position

(VPE Tradigital Communications, www.vpe-pr.com)

    John Echeveste, founding partner of VPE Tradigital Communications, announced today his retirement from the agency to assume a new position as CEO of LA Plaza de Cultura y Artes in Los Angeles. Patricia Pérez will continue to lead the agency as managing partner. "I've had the extraordinary opportunity over the last 26 years to work with a talented group of staff members, clients and colleagues who all share the common commitment to serve the Latino community in a meaningful and respectful
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Xoom uses customer testimonials for new ad campaign aimed at Hispanics


Xoom Corporation has launched a new advertising campaign for the U.S. Hispanic market based on testimonials from Xoom customers. Titled "Life Stories," the multimedia campaign features customers who share their personal stories, to illustrate how much they trust Xoom for their money transfers back home. "Our customers, through their life stories, do the best job describing the benefits of sending money with Xoom; so we made them the stars of our TV ads," said Theresa Pasinosky, Director of Marketing for Latin America
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Coca-Cola helps families make memories with “Momentos Coke”


Coca-Cola is hoping to ensure families have plenty of happy moments to remember this Hispanic Heritage Month. The “Momentos Coke” program encourages families to celebrate their heritage, stay connected and make new lasting memories this year with many travel opportunities to visit family members and win other prizes. The program kicks-off August 30 at the People en Español Festival in San Antonio, TX with weekend-long festivities. Families can take part in a number of fun-filled activities at the Coca-Cola booth,
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Festival People en Español kicks off Hispanic Heritage Month with star-studded lineup


The 3rd annual Festival PEOPLE en Español will preview Hispanic Heritage Month this Labor Day weekend with a unique offering of engaging, family-friendly cultural experiences in collaboration with some of the world's most influential brands, including Disney, Coca-Cola, Jeep, COVERGIRL, HBO Latino and more. Festival PEOPLE en Español is taking over the Henry B. Gonzalez Convention Center on August 30-31 in San Antonio, Texas with more celebrity access, empowering conversations, free giveaways, authentic cuisine and
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Hispanic Heritage Foundation announces 2014 HHA Honorees


The Hispanic Heritage Foundation (HHF) today announced the 2014 Hispanic Heritage Awards Honorees, who will receive their prestigious recognition on September 18 at the Warner Theatre in Washington, DC. Target will serve as the presenting sponsor for the second year and present an education award as the Hispanic community celebrates cultural pride, contribution and accomplishment. For the first time, PBS will broadcast the Awards as a one-hour special nationally on September 29 at 10 p.m. ET (check local
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Mixed feelings: Study indicates minorities with diabetes have more positive outlook, more stress


  Results from an analysis of US respondents from Novo Nordisk's Diabetes Attitudes, Wishes and Needs 2 (DAWN2™) study were published recently in Current Medical Research and Opinion. The study shows that minority populations in the US with diabetes, including African Americans, Chinese Americans, and Hispanics, reported positive psychological well-being, better quality of life, and feeling more empowered with respect to their diabetes compared with non-Hispanic whites. However, the minority groups
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WAPA America to be nationally rated by Nielsen


  WAPA America has reached an agreement with Nielsen, the global information and measurement company, to become a nationally-rated cable network. WAPA America is the cable arm of WAPA-TV, Puerto Rico’s leading broadcaster. WAPA America will be reported in Nielsen’s national data beginning as of August 2014, to be available on September 28. Launched in the U.S. in 2004, WAPA America is seen in more than five million homes and is distributed by all major cable, satellite and telco providers. WAPA America
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