Our Kids of Miami-Dade and Monroe Selects Balsera Communications as Agency of Record

03/10/2014 By Leave a Comment
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Our Kids of Miami Dade and Monroe, Florida’s largest community-based care organization for foster care and adoption services, has selected Balsera Communications to lead its public relations and digital communications efforts. The agency is tasked with raising awareness of foster care and adoption opportunities in the community, supporting strategic alliances, promoting events, managing crisis communications, and designing and executing the digital strategy. “Our Kids serves the most vulnerable children of
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Filed Under: Hispanic Organizations News, Hispanic/Multicultural PR Briefs

GOYA FOODS SELECTS MERITERESE RACANELLI, M.S. AS NUTRITIONIST& FOOD SCIENTIST TO HELP EXPAND

03/07/2014 By Leave a Comment
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MeriTerese Racanelli, M.S. joins Goya Foods, a Hispanic-owned food company in the United States, as a Nutritionist and Food Scientist to help expand Goya’s healthy product lines and wellness campaign to meet national consumer demand for healthy foods.   Goya has been at the forefront of offering nutritious, high quality and affordable Hispanic products for more than 78 years, coupled by providing authentic recipe ideas to encourage consumers to maintain healthy lives.  Goya’s healthy product lines
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Filed Under: Diversity News, Hispanic Organizations News, Hispanic/Multicultural PR Briefs

The Hispanic Millennial Project

03/07/2014 By 1 Comment
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  In a past article  the Hispanic millennial segment was introduced as potentially one of the most important and misunderstood consumer segments in the U.S. As with millennials in general, they are deservedly drawing the attention of marketers because of their size, lifetime value, and significant cultural impact. They are also drawing a lot of attention from brands and new media ventures because they present a challenge to marketers – as they evince key differences when compared to older Hispanics and
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Filed Under: Hispanic Culture News, Hispanic Organizations News, Hispanic/Multicultural PR Briefs, Hispanicize 2014

Yahoo Signs Jose Mourinho as Global Football Ambassador

03/06/2014 By Leave a Comment
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Yahoo is excited to unveil world-renowned coach, Jose Mourinho as their global football ambassador for 2014.  For the billions of football fans who make football their daily habit, Mourinho will be an exclusive analyst for Yahoo’s worldwide football coverage including the FIFA World Cup 2014 and he will also provide exclusive behind the scenes content from his world on his own Tumblr, so don't forget to follow.   This is the first time Jose Mourinho has partnered with a media or technology company to offer
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Filed Under: Hispanic Organizations News, Hispanic/Multicultural PR Briefs

CENTRO Tampa Expands Circulation to Pinellas

03/06/2014 By Leave a Comment
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CENTRO Tampa will be expanding its circulation to include Hispanic households in Pinellas County effective March 7, 2014.  This is the second time CENTRO Tampa, the leading Hispanic weekly in Tampa Bay, expands in the last three years.  In 2012 CENTRO Tampa added 10,000 copies in Pasco County and the most recent expansion to Pinellas will add 15,000 additional copies.  This will bring the total circulation to more than 65,000 copies. "The growth in Hispanic population seen within the last ten years is clear
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Filed Under: Hispanic Organizations News

Univision Communications Unveils “Tu Mundial Está Con Univision” (Your World Cup Home is Univision) and Begins Fan-Centered Coverage with 100 Day Countdown

03/05/2014 By Leave a Comment
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To kick off the start of the Univision Deportes 100 day countdown to the 2014 FIFA World Cup Brazil™, Univision Communications Inc released “Tu Mundial Está Con Univision” (Your World Cup Home is Univision) .With an extensive array of programming, coverage, analysis, technology offerings and digital resources in the Company’s history, Univision is leveraging its sports, news and entertainment platforms for the next 100 days leading up to and during the 31 days of the World Cup. Univision Network, UniMás,
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Filed Under: Hispanic Culture News, Hispanic Organizations News, Hispanic/Multicultural PR Briefs

Glenn Llopis Group to Release Whitepaper on Hispanics and Economic Impact on U.S. Industries

03/05/2014 By Leave a Comment
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On the heels of expanding its services and products internationally, the Glenn Llopis Group (GLG),  a thought-leadership, human capital, and business strategy consultancy firm, is turning its focus to the growing Hispanic market and its economic impact on industries (healthcare, retail and consumer packaged goods, insurance, financial services and banking, travel, etc) by issuing its latest business whitepaper, Convert Hispanic Cultural Intelligence Into the Required Intellectual Capital to Grow Your Business and Build
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Filed Under: Diversity News, Hispanic Market Facts/Research, Hispanic/Multicultural PR Briefs

Vallarta Supermarkets is the Exclusive Grocery Retail Sponsor of the Nation’s Largest Cinco de Mayo & Fiestas Patrias festivals

03/04/2014 By Leave a Comment
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As part of its continued commitment to the Hispanic community, Vallarta Supermarkets has been announced as the exclusive grocery retail sponsor of the historic Whittier Narrows Cinco de Mayo and Fiestas Patrias cultural festivals in Los Angeles. The annual Cinco de Mayo and Fiestas Patrias festivals at Whittier Narrows Regional Park in South El Monte are the largest of their kind in the United States. Del Rey Marketing and Del Rey Entertainment, the festivals’ organizers for the past 18 years, have partnered with
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Filed Under: Hispanic Organizations News, Hispanic/Multicultural PR Briefs

HACR Begins Search for New President & CEO

03/04/2014 By Leave a Comment
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A President & CEO Search Committee has been appointed under the leadership of the Hispanic Association on Corporate Responsibility's (HACR) Board of Directors Chair Margaret Moran. The committee, who will be responsible for vetting interested candidates and conducting initial interviews, is composed of the HACR Executive Committee and distinguished friends of HACR. Members of the Committee are: Ron Blackburn Moreno, Chair, Search Committee Margaret Moran, HACR Chair Janet Murguia, Immediate Past
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Filed Under: Hispanic Organizations News

Latin Stars Gloria Trevi, Kat Dahlia, La Marisoul And Leslie Grace To Participate On “The Annual Billboard Divas Panel”

03/04/2014 By Leave a Comment
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Latin music female artists Gloria Trevi, Kat Dahlia, La Marisoul, and Leslie Grace are slated to participate on "The Annual Billboard Divas Panel," taking place during the 25th annual Billboard Latin Music Conference Presented by State Farm®. The Conference will take place April 21-24, 2014, at the JW Marriott Marquis in Miami, FL. Female pop singer, Gloria Trevi, is currently embarked on an ambitious tour in support of her latest album "De Pelicula," which includes her hits "No Soy un Pajaro" and "No Querias
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Filed Under: Hispanic Organizations News, Hispanic/Multicultural PR Briefs

Southwest Airlines Bringing New Service To Mexico!

03/03/2014 By Leave a Comment
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Southwest Airlines (NYSE: LUV) today announced the next phase of its international service by offering Customers new Southwest Airlines flights to both the Pacific and Caribbean coasts of Mexico, as well as other new domestic and international flying, as the carrier extended flight schedules through Oct. 31, 2014.  Sale fares can be found on southwest.com through March 13. Beginning Aug. 10, 2014, Southwest Airlines will operate daily, nonstop flights between: Cancun, Mexico, and Atlanta, Baltimore/Washington,
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Filed Under: Diversity News, Hispanic/Multicultural PR Briefs

Callzilla Launches New Spanish Language Contact Center

03/03/2014 By Leave a Comment
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Callzilla, the Spanish-language contact center servicing the U.S. Hispanic consumer market, is proud to announce the opening of a new state-of-the-art contact center site. Located in Bogotá, Colombia, the new site is fitted with 300 additional workstations in a 24 x 7 x 365 secure operating environment. The new site will further expand on Callzilla’s capability to provide unparalleled Hispanic customer care and customer acquisition programs to their U.S. based clients. Callzilla President, Neal Topf noted,
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Filed Under: Diversity News, Hispanic Organizations News, Hispanic/Multicultural PR Briefs