Cardenas’ 30-year career has involved all genres of Latino events

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  Henry Cardenas knows how to put on a good show. He's been doing it for 30 years. The Cali, Colombia born experiential marketing and live events marketing entrepreneur continues to do what he does best with the same passion and engagement that he felt executing his very first live music show back in the early 1980s. One of the first events his company put together was the Pan American Music Festival held in his adopted home of Chicago back in 1985. The event was a resounding success and provided him with
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NIH awards 5-year federal grant to National Association of Hispanic Nurses

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  The National Association of Hispanic Nurses (NAHN) has received a five-year, $1.24 million Science Education Partnership Award (SEPA) grant from the National Institutes of Health to support NAHN's collaborative project with the Hispanic Communications Network (HCN) entitled Hispanic Role Models in Health Careers. This collaborative NIH R25 program has been established to address the need for cultural and linguistic diversity among health professionals by recruiting and interviewing bilingual role models and
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Featherstone Foundation helps Baltimore Latinos improve computer literacy, apply for jobs

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  Latino families in Baltimore City will improve their socio-economic and educational standing thanks to a $15,000 grant from the William J. and Dorothy K. O'Neill Foundation. The grant funds Empowering Latinos: One "Click" at a Time, a program organized by the Baltimore-based William & Lanaea C. Featherstone Foundation that helps Latino families secure better paying jobs and better assist their children by learning to use computers and the Internet.  At the end of the program, parents
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Bright House Networks expands Hispanic lineup with MundoFox Tampa

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  Hispanic television subscribers in the Tampa-St. Petersburg region have a whole new mundo to watch. Bright House Networks, the Tampa Bay region’s dominant cable provider, on Aug. 1 added WSPF-CD to its basic lineup. The station, available on BHN channel 94, is owned by Miami-based Prime Time Partners, an affiliate of Bob Behar-led Hero Broadcasting. "MundoFox Tampa's programming will be a fresh, quality alternative for Bright House subscribers,” Jose Rodriguez, president of Prime Time Partnerw, said.
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“Nuestra Belleza Latina” returns for its season 9 search for Latina beauties

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    “Nuestra Belleza Latina” (Our Latin Beauty), is returning for its ninth season as the search for the 2015 Latin beauty begins on Friday, September 5th through Saturday, October 11th, across the United States and Puerto Rico. Renowned beauty pageant mentor known as The Beauty Czar, Osmel Sousa, returns as judge of both the auditions and show. Sousa will continue to lend his expertise to help showcase the talent and beauty of the contestants reach their full potential. Reigning season
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Chevrolet partners with Manchester United, launches social media initiative

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Chevrolet surprised everyone by partnering with the club to have each first team player walk onto the pitch wearing a shirt with the name of their mascot on the back. A young Latina, Jasmine, served as the first mascot for the match. You can read about her inspirational story here.  Manchester United first team players wear name of their mascot on back of their shirt upon entering pitch, then just before the start of the match, the players presented the shirts as gifts to them. “We brought 11 children from around
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Entravision board approves share repurchase program

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  Entravision Communications Corporation announced today that the Company's Board of Directors has approved the repurchase of $10 million of the Company's common stock. Under the share repurchase program, the Company is authorized to purchase shares from time to time through open market purchases or negotiated purchases, subject to market conditions and other factors. "We continue to look for opportunities to return value to our shareholders and are pleased to announce this additional repurchase program,"
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Targeted campaigns, not total market approach, key to reaching Hispanics

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  There has been a lot of debate about using a “total market approach” when reaching out to Hispanics, especially in regards to their millennials. Total market approach is relying only one marketing program designed to reach all consumers across both general and ethnic markets. If you take a shortcut like this and try to tap into the Hispanic market using a straight translation of your Anglo campaign into Spanish, it’s basically like serving a burger with every Anglo topping imaginable and then adding
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Back-to-school retail shopping declines; Latinos more likely to participate

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    Back-to-school sales will continue to drop this year, according to projections from The Integer Group. The global retail marketing agency teamed up with M/A/R/C Research to complete the study, which found that 36 percent of U.S. consumers, constrained by tight budgets, will not do any back-to-school shopping this season. A decline was already evident in 2013, with a dip of 3.5 percent from the prior year. This year, a drop of nearly 5 percent is projected. With fewer people shopping,
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Latin American cities become prime destinations for U.S. Travelers

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    Hotels.com® has identified the most popular destinations for travelers in the first half of 2014 with insights from the Hotel Price Index™ (HPI®). By examining the top international destinations for U.S. travelers, and the top U.S. destinations for foreign visitors, the HPI is also able to forecast popular destinations for the rest of the year and beyond. For U.S. travelers, Latin America is trending on the 50 Most Popular International Cities for Americans list and is likely to continue
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