IBM partners with Center for Hispanic Leadership for free webcast addressing the ‘War for Talent in the Next 24 Months’

by Administrator on July 28, 2010 · 0 comments

in Hispanic/Multicultural PR Briefs

LOS ANGELES, CA – The Center for Hispanic Leadership (CHL), in partnership with IBM, will co-host a free webcast on July 29, 2010 at 10:00 am PST / 1:00 pm EST – that will address the key issues surrounding the nation’s next 24 months. Specifically, the war for talent and its role in today’s brave new workplace.

With the recent announcement of the Monetary Policy Report by Chairman of the Federal Reserve, Ben Bernanke, who reported a slow economic recovery, the role of talent and productivity in the workplace represents a critical component of an accelerated renewal and reinvention of the economic development rebound. Continue >>

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NYC McDonald’s to host McD Tweet Up and National Twitter Party for PapiBlogger this THURSDAY, 12 to 2 p.m. ET!

by Administrator on July 27, 2010 · 0 comments

in Hispanic/Multicultural PR Briefs

On Father’s Day, June 20th, Manny Ruiz and his family left Miami for a 10,000-mile PapiBlogger Family Road Trip that will visit the four corners of the continental United Sates.  Now it’s time to have an online touch base with PapiBlogger at his Twitter party.  PapiBlogger will share some of the journey’s best insights and will give away several exciting prizes.

For more information you can visit the nation’s first bilingual web site devoted to showcasing creative parenting tricks for fathers and mothers at http//www.papiblogger.com.

For questions: roadtrip@papiblogger.com

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Last week to submit nominations for HPRA’s PRemio Awards

by Administrator on July 27, 2010 · 0 comments

in Hispanic/Multicultural PR Briefs


The Hispanic Public Relations Association issued the following announcement:

This week is the final week to submit nominations for the Hispanic Public Relations Association (HPRA) PRemio Awards.

Nominate a Hispanic industry leader for a PRemio Award:
1.  PR Professional of the Year
2.  Young PR Professional of the Year
(less than 3 years in the field)
3.  Journalist of the Year
4.  Corporation of the Year
Continue >>

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BREAKING NEWS: NCLR names Hispanic PR Leader Jorge Plasencia Vice Chairman

July 26, 2010

Hispanic public relations pro Jorge Plasencia, Chairman and CEO of Miami-based advertising and public relations Republica, has been named Vice Chairman of NCLR (the National Council of La Raza).

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Celebrate Mexico Now Festival selects REVOLUCION to handle public relations

July 23, 2010

NEW YORK, NY – Claudia Norman Management, producers of the acclaimed Celebrate Mexico Now festival, has tapped New York Hispanic marketing agency REVOLUCION to provide public relations services for this fall’s celebration of contemporary Mexican culture across New York City.
The agency will provide bilingual media relations services for the festival, which embarks on its 7th [...]

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Enter the Nueva Latina

July 22, 2010

BY JIM LEGG
Executive Vice President, The San Jose Group
When analyzing the Hispanic population in the U.S., we’ve noticed firsthand the transformations taking place within the segment throughout the years. One that is undoubtedly worth highlighting is the emergence of a new cultural identity — the Nueva Latina. This new segment represents the largest (26%) [...]

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Center for Hispanic Leadership announces panelists for 2010 Leadership Summit

July 22, 2010

LOS ANGELES, CA – The Center for Hispanic Leadership (CHL) has added three new panelists to its First Annual Leadership Summit to be held on September 18, 2010 in Los Angeles:

Herman Rodriguez, Director of New Business Development for AETNA will serve on the following panel: “Revealing the Anatomy of the (6 ) Core Characteristics that [...]

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La Costeña’s Hispanic PR ‘The Spice is Right Tour’ Pledges Flavor for Every Liking

July 21, 2010

La Costena has launched a major Hispanic public relations/marketing initiative called “The Spice is Right Tour.”  The tour — an entertaining, educational and recipe tasting experience — will be featured at some of the nations most popular family festivals, and is sponsored by La Costena, manufacturer of Americas number one selling jalapeno.

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Monitoring Radio Placements for Public Relations – AQH vs. Cume

July 20, 2010

BY DAVID HENRY
President, TeleNoticias and Hispanic Public Relations Association – New York
Those of us in public relations can all agree that an important issue in our industry is accurate evaluation of the ROI we deliver to clients.  One area that has proven challenging for some is measuring the success of radio outreach, placements and listener [...]

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JCPenny CSR program awards Latino students

July 20, 2010

JCPenney recently honored three Hispanic high school graduates with $15,000 in college scholarships each during Univision’s Premios Juventud.
As a token of appreciation for their hard work, JCPenney also gifted the scholarship winners with a complete makeover experience at their Dadeland Mall JCPenney Store in Miami, FL. At the store, the winners received beauty services and [...]

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Must Use Spanish, Verdad? Not Necessarily!

July 19, 2010

BY Dian Hasan and Eduardo Caccia

The role of culture in brand-building is indisputable, and language is naturally a significant component of this. However, this may not necessarily be applicable across the board, for all age groups.
America is a melting pot and polyglot of fresh talent, the foundation of the nation is built on the sweat, tears, and [...]

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Two social media events set around PapiBlogger’s Chicago Road Trip stops Saturday and Monday

July 16, 2010

Catch up with Papiblogger at two upcoming activities

On June 20th, Manny Ruiz and his family left Miami for a 10,000-mile PapiBlogger Family Road Trip that will visit the four corners of the continental United States. Now it’s time to have an online touch base with PapiBlogger at this twitter party. He will share creative parenting [...]

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Know a young Hispanic PR professional with outstanding leadership qualities?

July 16, 2010

The following announcement was issued by the Hispanic Public Relations Association

Foster young talent and nominate him/her for the
Young PR Professional PRemio Award today!

Nomination deadline: Friday, July 30, 2010.
- Nominees and nominators are not required to be HPRA members
- Award nominations are open to all practitioners in the U.S.

Click here for nomination form and complete information.

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Ad Council and Dollar General Literacy Foundation Launch Multi-Language GED Campaign

July 15, 2010

NEW YORK, NY– The Advertising Council and the Dollar General Literacy Foundation joined today to launch a national public service advertising (PSA) campaign designed to provide high school dropouts with access to information that will get them started on the road to a GED Diploma.
According to the US Census Bureau, more than 35.7 million adults [...]

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DrTango Inc. Changes its Name to HolaDoctor in Conjunction with Launch of New Health Portal

July 15, 2010

ROSWELL, Ga. — DrTango Inc  announces its company name change to HolaDoctor. The change coincides with the launch of HolaDoctor’s consumer health and wellness portal, a website that provides information, tools, services, and programs to Spanish-speaking Hispanics in the United States, Latin America and Spain. The site focuses on major healthcare issues affecting Hispanics and [...]

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Census Bureau Reports Minority Business Ownership Increasing at More than Twice the National Rate

July 14, 2010

WASHINGTON, D.C. -The number of minority-owned businesses increased by 45.6 percent to 5.8 million between 2002 and 2007, more than twice the national rate of all U.S. businesses, according to the U.S. Census Bureau. In addition, the number of women-owned businesses increased 20.1 percent during the same period. The total number of U.S. businesses increased [...]

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More Hispanic Representation Needed in the Federal Government and Corporate America

July 14, 2010

ALBUQUERQUE, N.M.  — The League of United Latin American Citizens (LULAC) challenged the federal government and Corporate America to appoint more Latinos to higher positions at this year’s 81st Annual LULAC National Convention.
By the numbers, Latinos are the dominant minority group in the nation, totaling more than 15 percent of the population, a proportion that [...]

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HPRA Launches PR Industry’s Official National Call for Entries

July 14, 2010

The Hispanic Public Relations Association announced its call for entries for this year’s top Hispanic public relations campaigns and PR leaders.
The categories for the PRemio Award for Hispanic industry leader are:
1. PR Professional of the Year
2. Young PR Professional of the Year
(less than 3 years in the field)
3. Journalist of the Year
4. Corporation of the [...]

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SAMHSA and the Ad Council Launch National Campaign to Raise Awareness about Mental Health Problems in Latino Communities

July 13, 2010

The Substance Abuse and Mental Health Services Administration (SAMHSA) has partnered with The Advertising Council to launch a national public service advertising (PSA) campaign to promote recovery from mental health problems within the Hispanic/Latino community by educating and inspiring young adults to talk openly about issues of mental health.
The culturally-targeted PSAs seek to motivate societal [...]

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HPRA Presidents recap impressive 2010 progress report at the mid-year mark

July 12, 2010

BY LOURDES RODRIGUEZ, HPRA Los Angeles Chapter President
and DAVID HENRY, HPRA New York Chapter President
HPRA is making 2010 count! The theme of this year’s upcoming 26th Annual PRemio Awards and Scholarship Gala captures it best, “2010: A New Chapter.” Indeed, this year marks a new chapter in HPRA’s 26-year history. The organization has forged a [...]

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Harrah’s Entertainment, Las Vegas and Human Rights Campaign join to promote ‘Ya es Hora ¡Ciudadania!’ Citizenship campaign

July 9, 2010

LAS VEGAS – Harrah’s Entertainment, Inc. and the Human Rights Campaign (HRC) have joined the historic ya es hora ¡Ciudadanía! (It’s time, Citizenship!) campaign, a series of community naturalization workshops.  Geared to help legal permanent residents of Las Vegas applying for U.S. citizenship, eligible applicants can receive free assistance with completing the N-400 application, passport photos [...]

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AARP partners with National Council of La Raza to fight hunger in San Antonio

July 8, 2010

SAN ANTONIO, TX — In an effort to drive awarness about the need for emergency food assistance, AARP is working with the National Council of La Raza (NCLR) and the Tejano Music Convention and 30th Annual Awards to encourage San Antonians to help fight hunger.
“At AARP, we believe that no one of any age should go [...]

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Azteca America Launches Spanish Entertainment on V CAST

July 6, 2010

BASKING RIDGE, N.J.– Verizon Wireless said today that a wide variety of full-length programs from Azteca America are now playing on V CAST Video.
“Verizon Wireless continues to add to the choices available to customers using V CAST Video, and Azteca’s line-up of Spanish-language shows offers great entertainment and sports,” said Terry Denson, [...]

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