JCPenney and Ingrid Hoffmann Showcase Cooking Demonstration at NCLR14

Screen Shot 2014-07-22 at 8.41.15 PM

Celebrity chef Ingrid Hoffmann showcased her cooking line, Simplemente Delicioso, in JCPenney’s booth at the National Council of La Raza’s (NCLR) Annual Conference and National Latino Family Expo this past Saturday, July 19th. Ingrid demonstrated quick and easy cooking tips and traditional recipes with a healthy twist to share with the entire family.
Read more

Azteca America Delivers Growth and Ranks #1 in Los Angeles

Screen Shot 2014-07-22 at 8.38.01 PM

Azteca America premieres the soccer Futbol Liga Mexicana season to double-digit growth vs last year. Friday night, Azteca America aired back-to-back games featuring Queretaro vs Pumas (8:25p EST) and Tijuana vs Puebla (10:25p EST). The games delivered an average of 244,000 total persons, with each game delivering an increase of 38% versus the opening games last year. Other demos also showed significant year-to-year increases, with the first game delivering an increase of +51% with Persons 18-49, +65% with Males 18-49,
Read more

VJ Media and Cadillac to Present the “Spirit of Excellence” Awards to Media Industry Leaders

Screen Shot 2014-07-22 at 8.24.25 PM

Vanessa James Media will honor five media industry trailblazers at her latest installment of VJMedia MixologyIII. VJMedia Mixology is the signature event in South Florida that organically connects brands with media influencers in an effort to spur inspiration, create influence and recognize those whose display unmatched dedication to their craft. The event will take place in the heart of the Miami art district at the exclusive Studio 255, (255 NW 25th Street, Miami FL 33127) Saturday, July 26 from 6 p.m. to midnight.
Read more

MOEN Celebrates 75th Year by Honoring Two Local Latinos

Screen Shot 2014-07-22 at 2.10.48 PM

As part of its 75th anniversary, Moen Incorporated, today celebrated by honoring two Latino individuals who have dedicated their careers to advancing the lives of Latinos in their respective communities. “We are delighted to honor Maria and Macedonio who serve as exemplary role models in the Latino community. Their passion and dedication to their communities is a testament to their leadership” At a special ceremony held at the landmarked Boyle Hotel-Cummings Block, Moen spokesperson Joe Ramirez, presented
Read more

Toyota’s presence as the Title Sponsor of NCLR is clearly felt

Toyota's footprint at NCLR 2014

Toyota is celebrating its 10-year anniversary as the number one auto brand for Latinos at the annual NCLR conference. Throughout the three-day gathering of Hispanic leaders from around the country, Toyota will meet to network and learn about critical issues for the Latino community. As part of its work with NCLR, Toyota has already donated a new car to a deserving Latino leader, featured booth appearances by professional athletes and entertainers and shared its celebrated Buckle Up for Life program with
Read more

JPMorgan Chase & Co. Awards $4 Million Grant to NCLR

Screen Shot 2014-07-21 at 3.22.38 PM

We're investing $4MM with @NCLR to narrow the #wealthgap & improve opportunities for Hispanic households— J.P. Morgan (@jpmorgan) July 19, 2014 JPMorgan Chase & Co. announced today a $4 million investment to support the National Council of La Raza’s (NCLR) community development programs and research projects aimed at narrowing the wealth gap and improving prosperity opportunities for low-income Hispanic households nationwide. This grant follows a $6 million JPMorgan Chase
Read more

Grocery wars: 3 helpful ingredients to win Hispanic shoppers

Screen Shot 2014-07-21 at 3.17.17 PM

Hispanics have an appetite, and with an estimated purchasing power of $1.5 trillion by 2015, they are an important audience that grocery chains should not ignore. Hispanics are spending more frequently on groceries and shopping perishables than other consumer groups in the United States, according to the Nielsen report “Fresh View of Hispanic Consumers.” Fresh food is the cornerstone of Hispanic grocery shopping, as Hispanics spend $175 more on fresh foods per year than the national average. Fresh food
Read more

Marketing Hollywood to Hispanics

Screen Shot 2014-07-18 at 4.08.51 PM

( source: The Wrap) When Jaime Gamboa started working in the entertainment industry seven years ago, movie studios had little idea how to court the Hispanic market. Studios appeared to be using Google to translate their trailers into Spanish; outreach to the community amounted to a press day in Miami with “the Latino in the movie.” But studios have no choice but to wake up to growing power of the Hispanic moviegoing audience. “Everyone has recognized the importance” of the Hispanic audience, Gamboa told
Read more

EverFi and BBVA Compass Launch Spanish-Language Financial Education tool for Hispanic Market

Screen Shot 2014-07-18 at 4.04.54 PM

EverFi, Inc. announced today that Sunbelt-based BBVA Compass will be the first institution to offer a Spanish-language version of its adult financial wellness solution. The EverFi@Work™ program is a modular, interactive learning tool that helps learners develop important money management skills and gain a deeper knowledge about topics such as credit, investing and saving for retirement. The new course is specifically designed for the growing Hispanic population and adds to EverFi's comprehensive financial
Read more

New children’s program on Vme TV explores the solar system and reinforces STEM learning

Screen Shot 2014-07-17 at 3.36.47 PM

Vme TV is taking preschoolers to space with its new, Spanish-language animated series, 'Exploradores Espaciales' (also known as Space Racers™ in English),  an engaging and dynamic program that allows viewers to follow spaceships and their fellow cadets on adventures through the solar system, learning about scientific investigation and the importance of teamwork. ‘Exploradores Espaciales’ premieres on Vme TV on July 21, 2014 at 8:30 a.m. E/P. ‘Exploradores Espaciales’ showcases fun-loving spaceship
Read more

Wealth Share of Hispanic Population May Triple by 2025

Screen Shot 2014-07-16 at 3.53.46 PM

The wealth of Hispanic families would triple in inflation-adjusted terms by 2025 if wealth-building trends observed during the past two decades resume, according to new research from the Federal Reserve Bank of St. Louis’ Center for Household Financial Stability. Hispanic families accounted for only 2.2 percent ($1.4 trillion) of the U.S.’s total net worth in 2010, despite representing 16.3 percent of the population. This is due to average wealth per household being only $108,871 for Hispanic families, compared
Read more

MundoFox Collaborates with Catholic Charities USA to address border crisis

Screen Shot 2014-07-16 at 3.24.13 PM

Special coverage, “Frontera… Esperanza Muerta” (Hopeless Border), to inform on the current situation at various points along the border Noticias MundoFox today announced  a collaboration with Catholic Charities USA (CCUSA) to promote the organization’s fundraising efforts, which are aimed to alleviate the conditions for thousands of undocumented children that have been detained at the U.S./Mexican border.  A series of special Noticias MundoFox reports entitled “Frontera…Esperanza Muerta” will highlight
Read more